If You Missed it... I'm Launching Live. Again

Plus energy. But what about when things go wrong?

I wrote the book because I hadn't heard anyone talk or write anything about it at all, and I saw it as one of the most important things that you can put in a business. We're trying to do something no one's ever done before. I think a lot of people will see this launch and be like, dude, how can I do that? And I'll just be like, you can't. Like, I work a lot and this is a lot for me. It's just a lot.

We're on the way to the airport. Go meet Alex and Leila for a flight. Because content in the plane typically does better. So I just grabbed basically every hook that's been working for the existing winners, plus a bunch of the organic ones that did well. Yeah, I feel like it just got hotter. It's because they turned it off and they turned it back on. Oh.

I thought it was because I walked in. Being easy, being easy. So you're good just witnessing ads? That's what I was told. Alright.

You guys might want to wait to do ads until we check in. Take off.

Yeah, Layla's been a sport for being not bothered by me just doing ads and doing this BTS while she sits silently. What do you think about the launch? I think it's a good idea.

I think what's more interesting is hearing what it's like to prepare for a launch that you know that many people are watching. I think that's more fascinating than hearing about the book itself.

Entrepreneurs, like, we don't get a lot of, you know, honestly, we just get shit on most of the time. Like, we get told we're bad people. And so I wanted to make an event by us, for us, to help solve as many of those problems I possibly in one day. Were you sleeping much? No, actually, I can tell you exactly how many hours I'm sleeping. I'll tell you my last— that's nowhere. Yeah, I know. Yeah, Shan says Old Man Mosey. Grim Reaper's knocking. Old Man Mosey. 5 hours and 45 minutes last night, 5 hours and 20 the night before, 5 hours and 17 the night before that, 7:45— that was Saturday. Yeah, that was on my birthday. Yeah, that was your birthday.

At the volume we're doing the ads, it sounds like it'll be—

yeah, no red flags really.

We're just on standby to see what data just says they're going to send us data tomorrow so there's a little more statistical significance. So then we'll turn around ad creative for both Wednesday's shoot and also the private jet ads on Friday.

All right, great. Fireworks. I'll see you guys. A lot of business owners think that they need to change something about their business or get into a different business because they're not making as much as they think they should or want to. And a huge part of that is your actual money model. It's your monetization structure, how you collect money, how you charge for what you do. So I started writing money models in 2021. I had a mentor who told me that I should document like the artifacts or the crystallized knowledge of that. I took that advice and I ended up writing just this massive tome that was 400-something pages. And that's what became all 3 of the $100 million books. And so money models is offering the right thing at the right time in the right way to the right customer. And that takes a little bit of practice, but that's exactly why I wrote the book. Right now, there's just a lot of different pieces going on. It's like we've got inventory stuff going to warehouses. We've got other surprise little bonuses that are also traveling around the world. And I enjoy this. Like, this is the— this is why most people don't do it. This is why most people don't win.

In.

But like, I outlined those details so that it's kind of clear, like, oh, there's, there's more than one thing that happens. It's not like Alex is just going to go on YouTube Live and be like, hey, I have a new book.

We're on our way to North Vegas to go to the warehouse, Money Models book warehouse, to check out inventory. Alex laid out on the way there right now.

So yeah, we'll see how it goes. Listen up. Ready? Hi there. How's it going? Thank you so much. Appreciate it. Thanks for having us. For today, we want to make sure we hit— I don't see this in this inventory. Couple pictures. We're striving very, very aggressively to get all of the shipments out within 72 hours, which is just a Herculean feat because I think we're gonna pass all of the launch sales that we did last time before we even released the book this time. Yeah. All right, how many, how many pallets do you guys have? I'm not going to ask you to take all the pallets down. I'm just, I just want to have an understanding. I think we just take one pallet down and then we'll Just film it and call it a day. Well, it's $240,000 divided by 3 is $80,000. This is a 24 to box. So how many people will be here to like actually move the product? What's kind of the tentative plan for getting— 'Cause I mean, I do that math like, okay, 10 guys. I don't know how many books a minute somebody can put out. 'Cause last year we had 30 and they got fucking hammered. And this will be 5 times bigger than last year. Now this time we are, distributing between 3 different warehouses across the US. That way we can get it to you guys faster. We have 300+ support staff that are going to be here for the launch. We have installed, uh, really exceptional AI. It's just a lot. It's a lot because we have high standards. It really just comes down to that. It's a lot because we want it to be exceptional for everyone at any touch point, any surface area that you're exposed to with the brand. All right, so we're opening this bad boy up. Somebody's going to get a, a lucky, uh, A lucky copy. Our goal is to get 1,800 more of these pallets of books, and we're going to try and do it in 24 hours, which is absolutely absurd. So like, we're, we're here and we haven't started promoting it yet.

Yeah.

At all. From that's an email. One email. It's one of those things that we can definitely flex on this. No, I appreciate it. Thank you so much, Stephen. So we just got out of the warehouse, just double checking on numbers for pallets and books and what's going to get pre-kitted and making sure that they're staffed up so that they can handle the volume. Obviously, this is not all the locations, is one of many. So we'll have a meeting tomorrow and centralize with leadership and make sure that it's fully staffed so that we can accommodate it.

Thank you guys for all coming. I appreciate it.

I'm Alex Hormozi. That's where it starts. So it's like, I'm Alex Hormozi, this is my 100-mile book launch, and then we like rock and roll, right?

Yeah, those ads are actually already done. We finished the 40 or so that we filmed. What I'm gonna do is I'm gonna take the best hooks that are still, that will still work.

Yeah. Great. So last launch, there was no, there was no offer to liquidate ad spend. And so I just funded the money for the advertising. This one, I'm demonstrating the concept of the book, which is the money model. So basically, how do you pull cash forward, accelerate cash conversion within a business so that you can scale? And so I wanna demonstrate that with the launch. So that's what I'm doing. And so basically the goal is to spend as much money as humanly possible while maintaining breakeven or better. And the end result should be more good people knowing about it. So this one should be bigger than the last one. We'll find out as long as ad accounts and, you know, all that stuff works the way we hope. Look, there it is. Are you having fun making these ads? Dude, I've done so many ads. Yeah, I feel like it's Groundhog Day. I'm numb. I feel nothing anymore. 1,400 ads in. Yeah, dude, it's like I've done 2,000 of these. Brick-and-mortar business owners, if right now you're struggling to get leads in the door, give me the next 30 seconds. If you have a better model, you can outspend. If you have a better model, you can out-purchase talent to get the best people in the business. I've got all these green guys behind me who are excited too, and hopefully you'll see us there. Let's just start from there and walk back in. You said the lighting's better?

Yeah.

All right, let's walk back. Yeah. All right, so let's reverse Uno. Ready? All right, have you ever woken up and been completely fed up with your business? I'm releasing my $100 billion Money Balls book, but you got to be there live. Oh, thanks, man. I appreciate that. You coming to the book launch? Oh, where's that? It's live. It's just virtual. August 16th. August 16th. Yeah, well, I'll see you there. No, you bet. See, this is why we advertise. No one knows. We think, we think we're so important. No one knows. No one knows. Not enough room in this town for the both of us. So the other option is it's only the me screen, and then that is here. Could you try the one where it's one full screen with the deck next to me? A zillion different vendors and my own team and support from even portfolio companies, all of that for a 72-hour event. It's kinda like watching fire.

In principle, you can make both of the screens bigger.

There's been so many decisions, like, it's insane the amount of decisions that have to happen. Perfect. Very difficult to get the attention of an entire audience for a very short period of time. And so, you know, how well things go is a huge hat tip to the brand. And so I want it to go well. We just want to blow people away. And I know over the long haul it always goes back. Where will I see the countdown timer? When we do it though, I won't have that because I don't want to see it myself. Yeah, I don't want to see myself. All right, so we're back to the live thing. If there's any other, uh, pending decisions. Um, it's just one on the email. People have to go to click and then it has to work. So YouTube, I think, can handle that kind of traffic. And if YouTube can't handle it, then it's a high-pressure situation.

This is where our core values matter the most, because how we conduct ourselves under this pressure— we have to remember one thing that will get us through all this: we are all on the same fucking team. When we have pressure, when there's something on the line, when it's the game, that's when it matters. So this is where we get to flex our muscle to show up the best of ourselves and for our teammates.

Be mindful of that. But I feel pretty confident. Ooh, I kind of like this. Everyone got what they need? All right, rock and roll. I think it's gonna go well though. It's gonna be a roller coaster ride. All right guys, we're going live in 1. There's a couple things, you know, that are, that are going on. I think it's just the level of effort is proportional to the goal. Okay. When you fast forward life and you get to your 80s, 90s, and hopefully 1000s, or whatever we get to live to. I think when we look back, there's not really that much of your life that you remember. So you just have a couple of snapshots, a couple of moments that stick. We were attempting to do something that no one has ever done before, and I think that's cool. So I think we approach it with that level of seriousness, seriousness in terms of our commitment, our dedication to being excellent, obviously when everyone's watching, but most importantly when everyone isn't. And a lot of the work that everyone can see today comes from a lot of work that no one saw. So for everyone who did work that no one saw, thank you. Um, and I think it's going to be really sick. All right, ready? I am knee-deep in just a bunch of different facets of the launch. You know, it's a few hours for everyone who shows up, but it's like multiple years of preparation that we're doing. The fortunate thing that we have is that last time, the LEADS launch was a great dry run for this one. There was basically 6 or 7 breaking points that we identified that were like choke points within the whole thing. And so it's basically trying to stand up the infrastructure of like a fortune 10 company for a week. Dude, it's wild. This is a fucking deck, man. You said $1,600? Yeah, it's gonna be a fucking trip, man.

Everyone thinks about like what happens when it goes right. Let's celebrate, we're so excited, there's all this energy. But what about when things go wrong?

I wrote the book because I hadn't heard anyone talk or write anything about it at all, and I saw it as one of the most important things that you can put in a business. We're trying to do something no one's ever done before. I think a lot of people will see this launch and be like, dude, how can I do that? And I'll just be like, you can't. Like, I work a lot and this is a lot for me. It's just a lot.

We're on the way to the airport to meet Alex and Leila for a flight because content in the plane typically gets better. So I just grabbed basically every hook that's been working for the existing winners, plus A bunch of the organic ones that did well. Yeah, it's like it just got hotter because they turn it off and they turn it back on.

Oh, I thought it was that. Walk in, being easy, being easy. So you're good just witnessing ads, right?

You guys might want to wait to do ads until we take off.

Yeah, Layla's been a sport being not bothered by me just doing ads and doing this BTS while she sits silently. What do you think about the launch? I think it's a good idea.

I think what's more interesting is hearing what it's like to prepare for a launch that you know that many people are going to be watching. I think that's more fascinating than hearing about the book itself.

Entrepreneurs, like, we don't get a lot of, you know, honestly, we just get shit on most of the time. Like, we get told we're bad people. And so I wanted to make an event by us, for us, to help solve as many of those problems as I possibly can in one day. Are you sleeping much? No, actually, I can tell you exactly how many hours I'm sleeping. I'll tell you my last.

But that's nowhere.

Yeah, I know. Yeah, John says Old Man Murders. Old Man Murders. 5 hours and 45 minutes last night, 5 hours and 20 the night before, 5 hours and 17 the night before that, 7:45. That was Saturday. Yeah, yeah, that was your birthday.

At the volume we're doing the ads, it sounds like it'll be—

Yeah, at this point, no red flags really.

We're just on standby to see what data— just says they're going to send us some data tomorrow so there's a little more statistical significance. So then we'll turn around ad creative for both Wednesday's shoot and also the private jet ads on Friday.

All right, great. Fireworks. I'll see you guys. A lot of business owners think that they need to change something about their business or get into a different business because they're not making as much as they think they should or want to. And a huge part of that is your actual money model. It's your monetization structure, how you collect money, how you charge for what you do. So I started writing money models in 2021. I had a mentor who told me that I should document like the artifact or the crystallized knowledge of that. I took that advice and I ended up writing just this massive tome that was 400-something pages., and that's what became all 3 of the $100 million books. And so money models is offering the right thing at the right time in the right way to the right customer. And that takes a little bit of practice, but that's exactly why I wrote the book. Right now, there's just a lot of different pieces going on. It's like we've got inventory stuff going to warehouses. We've got other surprise little bonuses that are also traveling around the world. And I enjoy this. Like, this is the— this is why most people don't do it. This is why most people don't win. But like, I outline those details so that it's kind of clear, like, oh, there's more than one thing that happens. It's not like Alex is just going to go on YouTube Live and be like, hey, I have a new book.

We're on our way to North Vegas to go to the warehouse, Money Models book warehouse, to check out inventory. Alex, Layla are on their way there right now.

So yeah, we'll see how it goes. Ready? Hi there, how's it going? Thank you so much, appreciate it. Thanks for having us for today. We want to make sure we hit—

I don't see some of this inventory on a couple pictures.

We're striving very, very aggressively to get all of the shipments out within 72 hours, which is just a Herculean feat because I think we're gonna pass all of the launch sales that we did last time before we even released the book this time. Yeah, all right, how many, how many pops do you guys have? I'm not going to ask you to take all the pallets down. I'm just— I just want to have an understanding. I think we just take one pallet down and then we'll just film it and call it a day. Well, $240,000 divided by 3 is $80,000. There's 24 in a box. So how many people will be here to like actually move the product? What's— what's kind of the tentative plan for getting— because I mean, I do that math like, okay, 10 guys. I don't know what— how many— how many books a minute that somebody can put out, because last year we had 30 and they got fucking hammered. And this will be 5 times bigger than last year. Now this time we are distributing between 3 different warehouses across the US. That way we can get it to you guys faster. We have 300+ support staff that are going to be here for the launch. We have installed really exceptional AI. It's just a lot. It's a lot because we have high standards. It really just comes down to that. It's a lot because we want it to be exceptional for everyone at any touchpoint, any surface area that you're exposed to with the brand. All right. So we're opening this bad boy up. Somebody's going to get a lucky, a lucky copy. Our goal is to get 1,800 more of these pallets of books, and we're going to try and do it in 24 hours, which is absolutely absurd. So like, we're, we're here and we haven't started promoting it yet. Yeah. At all. From that's an email. One email. It's one of those things that we can definitely flex on No, I appreciate it. Thank you so much, Stephen. So we just got out of the warehouse, just double-checking on numbers for pallets and books and what's going to get pre-kitted and making sure that they're staffed up so that they can handle the volume. Obviously, this is not all the locations, it's one of many. So we'll have a meeting tomorrow and centralize with leadership and make sure that it's fully staffed so that we can accommodate it.

Thank you guys for all coming.

I appreciate it. I'm Alex Hormozi. That's where it starts. So it's like, I'm Alex Hormozi, this is my 100K book launch. And then we like rock and roll, right? Yeah.

Those ads are actually already done. We finished the 40 or so that we filmed. What I'm going to do is I'm going to take the best hooks that are still— that will still work.

Yeah, great. So last launch, there was no— there was no offer to liquidate ad spend. And so I just wanted the money for the advertising. This one I'm demonstrating the concept of the book, which is a money model. So basically, how do you pull cash forward, accelerate cash conversion within a business so that you can scale? And so I want to demonstrate that with the launch. So that's what I'm doing. And so basically the goal is to spend as much money as humanly possible while maintaining breakeven or better. And the end result should be more good people knowing about it. So this one should be bigger than the last one. We'll find out as long as ad accounts and, you know, all that stuff works the way we hope. Look, there it is. Are you having fun making these ads? Dude, I've done so many ads. Yeah, I feel like it's Groundhog Day. I'm numb. I feel nothing anymore. 1,400 ads in. Yeah, dude, it's like I've done 2,000 of these. Brick-and-mortar business owners, if right now you're struggling to get leads in the door, give me the next 30 seconds. You have a better model, you can outspend. If you have a better model, you can out- purges talent to get the best people in the business. I've got all these green guys behind me who are excited too, and hopefully you'll see us there. Let's just start from there and walk back in. You said the lighting's better? All right, let's walk back. Yeah. All right, so let's reverse Uno. Ready? All right. Have you ever woken up and been completely fed up with your business? I'm releasing my $100 million Money Balls book, but you got to be nearby. Oh, thanks, man. I appreciate that. You coming to the book launch? Uh, where's that? It's live. It's just virtual. August 16th. August 16th. Yeah, we'll see you there. No, you bet. See, this is why we advertise. No one knows. We think, we think we're so important. No one knows. No one knows.

Alex, this is maximize as much space.

Yeah, Alex is not enough room in this town for the both of us. So the other option is it's only the me screen and then that is here. Could you try the one where it's one full screen with the deck next to me? A zillion different vendors and and my own team and support from even portfolio companies, all of that for a 72-hour window. It's kind of like watching fire.

In principle, you can make both of the screens bigger.

There's been so many decisions, like, it's insane the amount of decisions that have to happen. Perfect. Very difficult to get the attention of an entire audience for a very short period of time, and so You know, how well things go is a huge hat tip to the brand. And so I want it to go well. We just want to blow people away. And I know over the long haul it always comes back. Where will I see the countdown timer? When we do it though, I won't have that because I don't want to see myself. Yeah, I don't want to see myself. All right, so we back to the live thing. There's any other pending decisions? Um, just one on the email. People have to be able to click and then it has to work. So YouTube, I think, can handle that kind of traffic. And if YouTube can't handle it, then it's a high-pressure situation.

This is where our core values matter the most, because how we conduct ourselves under this pressure— we have to remember one thing that will get us through all this: we are all on the same team. When we have pressure, when there's something on the line, when it's the game, that's when it matters. And so this is where we get to flex our muscles to show up the best of ourselves and for our teammates.

We'll be mindful of that. But I feel pretty confident. Ooh, I kind of like this. Everyone got what they need? All right, rock and roll. I think it's going to go well though. It's going to be a roller coaster ride. All right guys, we're going live in 1. There's a couple things, you know, that are going on. I think it's just the level of effort it's worth it. Okay. When you fast forward life and you get to your 80s, 90s, and hopefully 1000s or whatever we get to live to. Um, I think when we look back, there's not really that much of your life that you remember, so you just have a couple snapshots, a couple moments that stick. But we were attempting to do something that no one has ever done before, and I think that's cool. So I think we approach it with that level of seriousness— seriousness in terms of our commitment, our dedication to being excellent, um, obviously when everyone's watching, but most importantly when And a lot of the work that everyone can see today comes from a lot of work that no one saw. So for everyone who did work that no one saw, thank you. Um, and I think it's going to be really sick.

It's time!

The $100 million money battles for glory! Is finally here. Welcome to the stage, Alex Hornbosa! All right, can we cut off The feed, that's the one that's showing, showing me. Well, guys, the rumors are true. We broke the all-time nonfiction fastest-selling book launch record ever. And Money Models, as of right now, is the number 5 on the all-time all-book list, only topped by Harry Potter 4, 5, 6, and 7. Which is pretty insane. And so I just wanna say thank you guys. And so I wanna take you guys through the presentation that broke the Guinness World Record. For a bunch of you guys who missed it, I got a zillion DMs and I'm gonna move this guy so that I can actually walk around. There we go. Great. And let's party. All right, I'm Alex Chamosy. Welcome to my $100 Million Money Models book launch event. If you're anything like me, you know that businesses need money to grow. So I'm going to show you the art of getting more customers to spend more money in less time again and again. But I want to warn you, this isn't a promise that you're going to become rich, fabulous, or fabulously rich, or get any other result. Everyone is different. Scaling your business, like everything else in life worth doing, involves risk. And most people do nothing at all, so your results will vary. So if you see text like this at the bottom of the screen, It's there to remind you of that fact. And that's why I make free content every day to help you, the entrepreneur, to scale your business and make your results as good as I reliably can. And in the spirit of that, this is the biggest free book launch event to help entrepreneurs and business owners I've ever put on. It may be the biggest one in history. We'll see. But I'm no saint. I want to make money just like you. And I do all this so I can someday invest in your company. And scale it. Because scaling companies like yours by installing new money models is how I make my money. To give you an idea, let me tell you something insane. I sold 3 companies I started as a kid, 2 of them at $46.2 million in an all-cash deal to American Pacific Group. Then I took that money and invested in new companies, which I've since scaled under our holding company, Acquisition.com. For context, the businesses in Acquisition.com's portfolio did in aggregate over $250 million in revenue in 2024. To give you an idea, if Acquisition.com were a publicly traded company today, it would be in the top 15% of all 51,000 publicly traded companies when we use net income as a measuring stick. So me saying this may create envy in some, anger in others, skepticism in most, and confusion in old people, and inspire a select few. You, the entrepreneur, the business owner, are who I made these money models for. It's also why my wife and I made it our mission to make real business education accessible for everyone. Cool? Great. Now you're all caught up. But you're not here for my story. You're here to take the next step in yours. So here's what I'll show you today: how good money models get more customers to spend more money in less time over and over again. And when that happens, your business scales as fast as you can handle. That said, money models work for marketing agencies, online businesses, real estate, financial services, insurance, home services, local businesses, consumer services, automotive, healthcare, software, e-learning, learning, e-commerce, and anything that sells stuff to anyone. And I know they work because of two inarguable truths. Number one, I know they work because I use them in our portfolio companies today, which include financial services, business services, consumer services, local businesses, software, e-commerce, and more. And two, no matter how complex a money model looks, there's only four types of stuff you can sell: software, information, services, physical products. And money models work in all of them. Which, if your business sells stuff, includes yours. I've used money models my whole life. They got me to where I am. Everything I've accomplished, I have a money model to thank for it, including the Guinness World Record. So I know this works from experience and not theory. So I'm going to deliver to two types of people today. Number one, the up-and-coming entrepreneurs. You need to put on your oxygen mask and take care of yourself and your family first. I promise you I'll help you get closer to that today for free, period. So you're going to want to stay till the end because I'm going to deliver on that big time. You have my word. And number 2, the business owners, the players, the moneymakers. I'm going to make it in your best interest to help me help everyone else. And if you decide to join me, I'll show you how we can accomplish both our goals together. So here's what we're going to cover in our short time together today. Number 1, what you're going to get for being here. Number 2, what kills 82% of businesses. As much as I'd love to say it's hard work, it's not that. Number 3, the one thing that makes a business impossible to kill. And number 4, how to apply to your business today. So let's start with the first, what you're going to get for being here. So let me address the elephant in the room. Am I really going to give everyone here live a secret project I've been working on for 4 years that's better than an NFT and less than a Bitcoin? And the answer is yes, 1,000%. And every single person here live today will get one for free. Story, but I won't tell you what it is yet. You will have to stay and find out if you don't already know. But just so you know, that's legit. This is something that I will sell. And at the end of this livestream, I'll tell you I can get it for free so you can watch out for that because y'all are still joining me again today live. Now to the main event. I'd never expect you to take my word for how powerful money models are. I want to prove it to you. So without further ado, $100 Million Money Models: How to Make money. So let me explain. I'm a big believer in proof. Anyone can make promises, very few people have proof. In every book I've written to this point, I kept proof front and center. To do that, I make sure each of my books walks their talk, so they not only tell you what to do, but they also prove what amazing things can happen if you do it. For Offers, I posted and ghosted. There's no fanfare, no launch, nothing. Just a grand slam offer. But the book answered the question, what do I sell? Answer: offers so good people feel stupid saying no. It proved it could answer that question by demonstrating the concept it outlined, creating a grand slam offer. So it had a rock-bottom introductory price. It included a free course with higher quality stuff than most people's paid stuff, with no strings attached, not even an opt-in, truly available to anyone and everyone.. It was high value. $100 million offers has what I describe as a high price-to-value discrepancy. In other words, you got way more than you paid for. And so $100 million offers grew on word of mouth. These are the actual sales numbers right there. You can just see how it continues to scale up. And 4 years later, it's still a bestseller across multiple categories. This is as of August 25th, with 26,000 5-star reviews, which today today, millions have watched, read, or listened to. All of this undeniable proof that the ideas, principles, and tactics work. And so after releasing that book in July of '21, I immediately got to work on my next book to answer the next question: who do I sell my offer to? Answer: leads, a.k.a. the strangers who want to buy your stuff. But there was a problem. I successfully advertised my whole life, but I just didn't have enough proof in modern-day social media. So I used the next 24 months for one thing: proof. Proof that the stuff I show in 100 Million Dollar Leads actually works to get leads today in the real world, and it could work for you too. So I applied only the principles and tactics in 100 Million Dollar Leads to grow my audience from just a handful of customers and friends to 5 million+ people. And so this is where I started on YouTube. This is 24 months later. This is where I started on my podcast. This is 24 months later. But the point is this: This massive growth resulted in 463,167 registrations for the Leads launch and breaking the internet, all through direct application of the $100 Million Leads principles, proving that you can use them to advertise to anything, to anyone at scale. And 2 years later, thanks to $100 Million Leads, I've gone from a 5 million person audience to a 13 million person audience again. So I use all the principles in this book because they clearly still work. So not only did my own growth prove the book worked, but the mega launch made it undeniable. But something was still missing. Because even if you have the thing to sell, offers, and the people to sell it to, leads, you still have another question to answer. How do you get them to give you money? And ideally, as much as possible in as little time as possible over and over again. Answer: a $100 million money model. But like the other two books, I still needed proof, a way to prove the concepts inside the book undeniably work. So here's my undeniable proof $100 million money models work. We've sold more books before this launch than we sold in the entire launch last time. So before we went even live yesterday, we had sold more books than the entire launch last time, and we hadn't even released it yet. So now you know I won't publish a book until the book itself serves as its own undeniable proof. That way you don't have to guess, you can know. So proof that installing a $100 Money Model into a business can help it generate more cash flow is what you're gonna get here today. The next thing to figure out is how to scale it. But instead of asking, how do we scale a business, to get the most efficient answer, we can use what Uncle Charlie taught us, inversion, and ask, how do we kill one? So that's what we'll cover next. Number 2, what kills 82% of businesses? So when we ask the question, how do we kill a business, besides giving up, to be clear, there's only one thing, you run out of money. According to a U.S., a U.S. study by the U.S. Bank, a source that I trust given they have billions of dollars on the line, 82% of businesses fail due to poor cash flow. That's crazy. Said differently, if you've got no money, you've got no business. You can't even pay the annual filing fees to keep your business open without money. And so here's something you probably didn't know. What percentage of businesses do you think lose money every year? 10%? 15%? 18%? Not even close. Try 3 times that. According to the Federal Reserve, 54% of businesses lose money or break even every year. That means you work 80-hour weeks year-round to miss restful weekends, holidays, school plays, family dinners, birthdays, nights out, all to take on more risk than any person reasonably should and end up poorer than you started. It shouldn't be that way. But then you might think, well, the other 46% must be ballin'. Guess again. Of the 46% that make any money, what do you think they're taking home? Well, if you listen to Instagram, you think everyone's a millionaire. Nope. What about $250,000 a year? $100,000 a year? $74,000 a year, the median income of a US household? Nope. According to 2024 Census Bureau data, the median income listed on tax returns for a business owner is $48,000, just a fraction more than San Francisco's minimum wage, all to get sued, stolen from, and called the bad guy for trying to make it on your own. That's a problem. And that's what I'm gonna help you solve today. And to be clear, even if you're doing well, and you're a super baller, everything I'm about to share with you will just help you scale faster. Now, all of this together tells us one thing. If you own a business, then at some point, no matter how hard you work, you'll likely have times where you lose money trying to get and serve new customers. In other words, you spend more money on customers than they spend on you. That's a big problem. Because if you do that long enough, your business will die. Which brings us to point 3, the one thing that makes a business impossible to kill. So we hit a fork in the road. Either option 1, be like most businesses and be limited by cash flow to grow, or option 2, get paid a lot fast on repeat and grow as much as you darn well please. A $100 million money model is option 2. $100 million money models use a big fancy equation that looks like this: 30-day gross profit is greater than 2 times CAC plus COGS. Which means you make more in the first 30 days from a customer in gross profit than 2 times the cost of getting them and the cost of delivering to them. But in the real world, it just starts with an offer. An offer is a problem you solve for customers in exchange for money. A money model is a sequence of offers. A $100 million money model is a sequence of offers that make customers spend twice as much on you as you do on them in 30 days or less. And when you do that, you remove cash as a limiter for growth. To do this, $100 billion money models use 4 powerful mechanisms. Number 1, attraction offers, which get people to buy, which means more cash up front. Number 2, upsell offers, which get them to spend more, which means even more cash up front. Number 3, downsell offers, which get them to buy something if they say no, which results in more cash up front. And number 4, continuity offers, which gets them to buy repeatedly, which results in more cash over time. End result: more cash flow for more customers in less time. A $100 million money model. And cash flow is the key. It's the only thing that guarantees you can stay in business. So let me prove it to you. What do JPMorgan, GE, Ford, Amex, Coca-Cola, 3M all have in common? They're all over 100 years old, which they could only get to by surviving the hardest times and biggest economic shifts in modern history, things that killed most businesses. They survived World War I, World War II, the Great Depression, advent of the radio, advent of television, advent of the computer, advent of the internet, advent of social media, and they were only able to survive because they had had one thing: cash flow. Because they had a better money model. In other words, they kept making money. So if they could survive all that, then it shows us good money models make bad leads, bad customers, bad reviews, bad hires, bad lawsuits, bad economies, and everything else that kills businesses like yours and mine a walk in the park. Said differently, many business owners do everything right except for the one thing that keeps businesses going and growing: making money. In other words, they've got broken money models, which makes all their focus on everything else in their business the same as obsessing over the aerodynamics of a car when in reality the engine doesn't even start. So if cash flow is the most important thing and a money model is the most powerful way to increase it, How do we make a good one? Well, you build a $100 million money model. So here's what it looks like when it's right. If you make more offers and more people buy them, you make more money. If you make more money, you can use it to get more customers. If that money comes faster, the faster you can get even more customers. But what if you make your customers twice as valuable, get twice as many of them, and they pay you twice the speed? Answer: Your business grows 8 times as fast. But what if you make your customers 3 times as valuable, you get 3 times as many of them, and they pay you at 3 times the speed? Answer: Your business grows 27 times as fast. A $100 Million Money Model is how my gym scaled from 0 to 6 locations in 3 years as a kid who's 22 years old. How Gym Launch, my second company, scaled from $380,000 a month to $2.2 million a month in 12 months. It's how Prestige Labs, my third company, went from $270,000 a month to $1.6 million a month in 6 months. A $100 Money Model is how Allen, my fourth company, went from $50,000 a month to $1.3 million a month in 6 months. And this was all before I had a personal brand. I want to make that point clear. This is all before that. With the $100 Money Model, you can get really big, really profitable, really fast without starting with loads of money or followers. And all with just a few tweaks. And that's the concept I'll illustrate for the rest of our time together. That being said, let me show you what happens to a normal business when you add a $100 million money model. So that's what makes a business impossible to kill. Now we get into applying it to your business today. The purpose of this section is to show you two things. Number one, money model mechanisms work in any business because there's only four ways to sell, and they work in all of them. Number 2, one money model mechanism is all you need to get amazing results. Now, before you think to yourself, I'm not sure this concept applies to my business, which I call special snowflake-itis, which you should get looked at, but let me just prove it to you. There's only 4 ways to sell stuff, period, full stop: in person, online, with a salesperson, or self-checkout. Which gives us salesman in person, salesman online, self-checkout in person, self-checkout online. So really quick, identify which one you are in the chat. 1, 2, 3, or 4. I can see you guys. Throw it in the chat. 1, 2, 3, or 4. Tell me which one you guys are. And no, y'all, I'm live. All right, which means that your business can scale using a money model. So great, that's number 1. Money model mechanisms work in any business because there's only 4 ways to sell, and they work in all of them. Now we move on to number 2. One money model mechanism is all we need to get amazing results. So as a reminder, here are the 4. Attraction offers, which get people to buy. Upsell offers, we get them to buy more. Downsell offers, which get them to buy something if they say no. And then continuity offers, which get them to buy repeatedly. Now let me prove this to you in the real world. I see the 1, 2, 3s in force in the chat. You guys are awesome. I'm gonna prove to each one of you guys how this applies to you. Alright, so let's break down a consumer service money model with a salesman in person. So my number ones, this is for you guys. All right, so for those who did put number 1, all you. Now let me tell you about my first good money model. So my gyms grew because I changed my attraction offer to get new customers. Now here's most gyms' bad money model. They do a free trial into a gym membership. Here's how it works. They spend $100 to get one free trial. It takes 3 trials to get one $100 per month member, which means it costs $300 per paid member to get $100 a month, which means it takes 3 months to break even, but many members quit within 4. So here's how a $100 million model fixed it. So this is my $100 million gym money model, which I use something called win your money back. So I spend the same $100 to get a customer instead of a trial. The customer spends $500 upfront with a win your money back offer, which works like this. So you set a goal for the customer and tell them how to reach it. And if they reach it, then they qualify to get their money back or get it back as store credit. After they win their money back as store credit, I make a special continuity bonus offer again to get them to buy again. And the result? I make way more cash flow than the bad model within 30 days. The cash flow let me scale to 6 locations in 3 years as a kid in my 20s. The money model worked so well I could fill new locations with paying members before they opened. I went from sleeping on the floor to 6-pack locations and then eventually licensed the model out to thousands of gyms. So here's the bottom line. Both gyms, the free trial gym and the win-your-money-back gym, deliver the same service, use the same equipment, have access to the same trainers, sell the same memberships, but one makes way more. The one with the better money model. So there might not be anything wrong with your business. You might just have something wrong with your money model. So that was a consumer service money model with a salesman in person. This time we'll do a B2B service model with a salesman online. So let me tell you about my second $100 million money model. So if you guys sell online or over the phone or via DM or via email, I know you guys, we had some twos. This is for you guys. So Gym Launch got customers easily because my attraction offer worked, but getting people to buy continuity was hard. They had no reason to buy my next thing once I'd already gotten them tons of leads. So here was my mediocre money model. I sold a $16,000 launch package. That's it. So I spent money to get people on the phone. It took 3 calls to sell a new customer, but then they wouldn't buy my next continuity offer. So they'd leave, and I would be sad. So every week I just start from zero to make payroll. Very stressful. So here's how a $100 million money model fixed it. So on one sales call, I desperately needed to close. I unknowingly made a new offer that I now call continuity bonus offer. So here's how it works. You give a customer an awesome thing for free if they join your continuity, and typically the bonus itself has more value than the first payment. And it crushed. People started taking my continuity bonus offer. Instead of leaving, they bought something at 3 times the price, and my continuity started stacking and stacking. You can see the exact moment I nailed the money model here. Like, look at it. Look at the growth curve. And that's when we went from $380,000 a month to $1.76 million a month in 6 months. And this is how I filled up a room like this with people paying $42,000 a year, and then a room like this 12 weeks later. 12 weeks. And then a quarter or so later, a room like this, and then a quarter or so later, a room like this. Just look at the timeline between these pictures. So December of '17 to March of '18 to August of '18 to February of '19. We scaled big fast in a small niche and beat our competition, then sold to private equity. The main reason is this. Just look at the numbers. The difference the continuity offer made to LTV was huge. $16,000 versus $32,000. Insane. Imagine changing your offer mechanism and seeing that kind of increase without it costing you more to get customers. So the key point is this. We sold the same stuff in both, but a better money model changed the business. So once I nailed my continuity bonus mechanism, Gyms bought and stuck, but they didn't have my entire money model down. So that led me to my next $100 million money model. So that was a B2B service business with online sales. That was my number 2s. This time we'll do a business-to-consumer business with number 3, self-checkout in person. So all the 3s that just commented, this is for y'all. All right, so I had all these gyms relying on me. And ad costs were going up and they needed more money to afford ads or they stopped getting customers, which is the kiss of death for them and me. To cover my ad costs in my gyms, I upsold supplements and that's how I could outspend my competition. So I figured I'd teach gyms to upsell supplements. Surprise, surprise. And I figured if I was gonna do that, they might as well be mine. And Prestige Labs was born. So gyms bought in, but their customers weren't buying from them. A big problem. But it was only after I taught them my 4-part menu upsell mechanism, which I'll show you right now, where you unsell what they don't need, prescribe what they do need, ask if they prefer A or B, and then make it easy to pay, and it started working and customers started buying. And sales went from $270,000 a month, check this out, $270,000 a month, to $1.6 million a month in 2 months. 8 weeks. And I'm not saying that's gonna happen for you, like, your results will vary, your results is different, this is not typical, but I just want to show you some of the power of getting it right. You can see the exact moment the menu upsell kicked in here. Once they had a better money model, it all clicked. So the key point is this: they sold the same product yet again, literally the exact same tubs of protein, tubs of pre-workout, same supplements. But with a better money model, they made more money. And now with my menu upsell offer mechanism, gyms could afford leads again. And during COVID having the supplement revenue line kept many lights on and households fed. We demonstrated that despite going through hard times, which COVID for gyms was tough, a $100 million money model could still generate strong cash flow. And that's one of the only reasons I was able to sell a gym company to private equity during COVID Think about that. So that was an in-person self-checkout money model. This time we'll do an online checkout money model. So if you sell through online checkout, I saw some fours in the chat, you can drop it again. This one's for you. So this is physical products, this is SaaS, this is sometimes digital products, digital goods. Anyone who sells out through a checkout page online. So after we'd taken our distributions and gotten paid from the sale of both companies, I started making content to attract companies to ACQ, and I waited for my next big money model. And that's when Skool came along. Skool's a platform that helps anyone build monetizable communities online. You can livestream one-to-many, host client calls, in-person meetups, have one-time sales, host competitions, have unlimited pricing tiers, create lifetime deals, free trials, free groups, paid groups, private groups, and process payments all in one place. But here was the money model when we started: 14 days free, then $99 a month. School grew with free trials, hit a million users, but it took 3 years. So we made a new attraction offer. We added the school games, which had competition, rewards, and fun. Users exploded. We went from 1 million users to 15 million users in 18 months. That's 83,000 new users per month to 775,000 new users per month. That's 3.5 times faster growth. Look at the difference here. And here's the best part. This new money model made us cash flow positive, which is completely unheard of for a platform at this scale growing this fast. And it freed up cash to invest even more into the product, making school 10 times better. Now that takes us to present day and shows that money models work in all 4 ways to sell, including yours, the way you sell, and shows one of each of the attraction, upsell, downsell, and continuity offer mechanisms. And normally that would be enough, but we're all here, so that brings me to my last $100 million money model. This book launch event itself, which is one of these, self-checkout online, number 4. A free book launch like this costs millions of dollars to put on, and letting everyone know so they can show up also costs millions of dollars. But instead of losing millions, I built a money model that used pre-orders, various money model mechanisms to both make this event free, right? Y'all didn't have to pay tickets to be here. And have the funds to let everyone know about it. So let me show you what we did to demonstrate the ideas of the book with the book itself. So instead of just releasing a book, we offered a free event. Y'all are here. Plus, for anyone who registered, we offered VIP status if you pre-ordered by offering more value for the same price than if you waited. Way more value. Lots and lots of value. And so this is called a pay less now or pay more later mechanism. After that, I offered 2 hard copies of my ACQ handbooks for free if you bought 15 more copies, which is a buy X, get Y free offer, which I use in at least 7 different ways. More on that later. So here's what happened. Day 1, spent $22,000, got $34,000 back. Day 2, spent $26,000, got $38,000 back. Back. Day 3, spent $21,000, got $49,000 back. But here's the important part: on top of that, we got 13,184 folks to find out about this event for free. So we just kept doubling down, using house money to scale this all the way up. And so the bottom line is this: we spent $4+ million on advertising and got $6.5+ back. So even though this cost millions to do, I didn't need millions to do it. And this is the point I'm trying to emphasize here. The first day just started with $22,000. Obviously everything's relative. I'm not saying that's gonna happen for you, but I'm saying that like, as long as you get that first customer, you can spin the wheel, right? I just needed a $100 million money model because after that, the launch funds itself. So once a money model works, it's kind of like playing with house money at the casino.. And this is how I scaled my gyms fast even though I started at 22 with very little. Right, this is how when I lost everything twice, I was able to get it back so fast. You just need enough to get that first customer. After that, you double down. You set up a $100 million money model to create the cash flow to grow, and you get out of the way. Because there's only 4 ways to sell stuff, and money models work in all 4. When you build a business with a $100 million money model, you can spend as much as you want to get people to find out about your stuff because you have the cash flow to do it. If you do it well, of course, it takes time and skill. My results from both, yours will differ. But given the size of this event, now you know it works at any scale, in any industry, at any price. So as long as a business sells something, there's a money model that scales it. That's how powerful it is. Yes, including your business, you who are here with me live today here on Sunday. Rock and roll. These are the skills that have been most valuable in my life. So if you're anything like me, they are definitely skills worth learning. And I want to transfer them to you to the best of my ability. So here's what we've covered so far. Cash flow is the only thing a business needs to survive. If each customer pays for 2 more, you remove cash flow as a limiter. A $100 Money Model is a sequence of offers engineered to get each customer to pay for 2 more. The 4 money model mechanisms are attraction, upsell, downsell, and continuity. There's only 4 ways to sell stuff: online self-checkout, online with a salesperson, in person with self-checkout, in person with a salesperson. And money models work for all businesses: brick and mortar, B2B, consumer services, online businesses, SaaS, and physical products. And 100x Money Models made its own launch profitable using its own concepts. Before it was even released. Can you see how a better money model, getting more customers to spend more money in less time over and over again, can unlock the growth you want? Can you see how having a better money model helps you grow on your own without taking on bad debts, lame investors, or terrible partners? Can you see how a stronger money model can help you weather the bad storms, bad hires, and inevitable bad economies to come? Can you see how mastering money models could change your entire business or life without changing your product or delivery. Can you see how your business, big or small, online or in person, with salespeople or without, can use 100 million-dollar money models to scale? In short, can you see why building the best money model possible is a skill worth having? And this skill may just be the bridge between where you are and wherever you want to go. At least it has been for me. So let me ask you a question. Who here would like to master this skill? If so, drop a rocket in the chat. Great. Now, to be clear, people don't fly out to my headquarters or ask us to invest in their business because they think I understand HVAC, plumbing, insurance, lawn care, coding, hair saloning, legal, or their business in any way better than them. They come because I understand the mechanisms of making money and how to combine them in the right order. In other words, they come because I know how to build money models. So the result of implementing these skills every day for more than 13 years, the best of what I know about generating hundreds of millions a year, what took me from gym floor to doing cool stuff like this, it's with great pride that I introduce to you the $100 Money Model System. With this system, you have the opportunity to wield, chain, stack, and combine all 15 money model mechanisms with devastating effect. With the 100-Minute Money Model system, you can learn to master monetization. You'll have access to the tools that I personally use to transform businesses like yours and mine into cash flow machines, to have the cash flow to buy yourself the time, the talent, and the advertising to scale. 100-Minute Money Model is the most how-to system I've ever made. And judging by the world record we just broke in the past 24 hours, possibly ever made. So here's the first thing that you get in the $100 Million Money Model system. You convert strangers into first-time buyers with Attraction Accelerator. So if you're someone who doesn't get enough replies or opt-ins, or your web pages don't convert, or people don't trust you enough to buy from your content, your lead— your lead play don't cost too much. Then pay attention, this is for you. Remember how I scaled to 6 locations? I was able to do that with just one attraction offer mechanism. So here's what they are. An attraction offer is something free or discounted that gets customers in the door, but makes money by getting them to buy something better at a higher price. Here's why they matter. Without attraction offers, you're stuck competing on price or hoping people randomly find you, which keeps you struggling to grow and scrambling to find new customers. Here's why doing them right is important. Done wrong, you lose money on every customer and go out of business. Done right, customers pay you more than it costs to get them on day one, giving you unlimited growth potential. So here's what you get inside: my 5 most unique and increasingly powerful attraction mechanisms, starting with number 1, win your money back. With this reverse psychology method, customers pay full price, then work like maniacs to win their money back. This backwards approach gets insane results, reviews, and referrals. Number 2: Giveaways. The 7-day formula that puts strangers into buy mode within a week. And using grand prizes the way I'll show you floods your business with people who already want your most expensive stuff and are pre-qualified to buy it. Number 3: Decoys. It's a dummy offer that gets customers to ignore your cheap stuff because they like your expensive stuff even more, even though it costs way more than expected. This attraction mechanism makes expensive feel cheap and turns browsers into buyers. Number 4: Buy X, get Y free. A quantity multiplier that gets customers to buy way more than they planned and thank you for it. This attraction mechanism turns discount offers into irresistible free offers that get people to buy higher quantities of stuff or months of service on the spot. Number 5: Pay less now or pay more later. A speed bonus strategy that uses delays to get customers to pay you faster to get a better deal. This early bird strategy gets people to choose your higher value offers right now, because the longer the wait, the more they miss out on. Now, even a single attraction offer mechanism can change your business overnight, because when you chain stack and combine them, you get endless ways to make whatever you sell more attractive without changing what you sell. So picture this: tomorrow, without changing anything about what you sell, you wrap your current offer in attraction, in attraction mechanism. Mechanism, and suddenly way more people come out of the woodwork asking to find out more who normally ignore what you have. Now, when done right, sometimes an attraction offer is just one tweak away from feeding a business for life. So think about your current leads. Could you get more and make more money from them by nailing just one of these attraction offer mechanisms? So here's why I was forced to learn this. The first time I started letting people know about my stuff, I didn't have a flood of interest. If anything, no one cared. It took me years to figure out how to transform something boring to exciting and turn strangers into buyers. That's what attraction offers do. But the attraction accelerator came at a high cost. The cost of wasting millions in stupid mistakes, enduring an endless stream of painful failures, making thousands of little tweaks that I had to figure out on my own, but above all else, cost me a decade of my life. That you'd have to go through trying to figure out how to perfect each of these mechanisms. Attraction Accelerator helps you skip all that. And so the bottom line is this: a correctly installed attraction offer is so valuable you can ignore everything else I show you and get more paying customers tomorrow. If you do, this will be the cheapest thing you ever invest in. And given that I charge $15,999 for licensing just one attraction mechanism to business owners, I think it's reasonable to value Traction Accelerator that includes not just one attraction mechanism, but all 5 for $15,999. So that's the first thing you get. Now, if you're somebody who doesn't get leads to buy enough stuff at high enough prices, or they take multiple conversations to close or delay until they never do, then pay attention. This is for you. Turn every sale into an even bigger sale with Epic Upsells. Here's why it matters. Attraction mechanisms get customers to make their first purchase, but if you want to maximize cash flow, you need to get them to buy more. Answer: epic upsells. So here's what they are. Epic upsells are whatever you offer next. Upsell mechanisms involve more, better, or newer versions of whatever you just bought, and they either solve a problem the earlier purchase reveals or enhance value. Here's why doing them right is important. When done wrong, people feel pressured, oversold, taken advantage of. When done right, people love them and give you cash instantly. Here's what you get inside. Epic Upsells gives you my 4 most used mechanisms to turn first-time buyers into bigger spenders. So the first is classic upsells. Number 1, a problem reveal method where customers sell themselves on your next offer without you needing to mention it. This upsell mechanism gets customers to realize they need your next thing right after they buy your first thing. Upsell mechanism number 2, menu upsells. This is what I was referencing earlier. A helpful consultant process that gets customers to realize you're not selling them stuff they don't need. Once you earn this trust, they'll take the next thing you offer, usually buying way more expensive stuff faster and feeling grateful for it. This thing slays. You have to use it ethically. Number 3, anchor upsells. A sticker shock strategy that gets customers to happily spend way more than they planned. And after using it myself, I find customers relieved to pay way more than they planned because your main thing looks like an incredible deal by comparison. Number 4, rollover upsells. A pay-it-forward system that turns new customers into your highest paying repeat buyers and gets old customers more excited about your next offers. By getting customers to see a great deal right now, this upsell mechanism gets them to spend more money overall and faster. So here's why I was forced to figure this out. So early on, I got rejected constantly, right? Person after person told me they didn't want to— didn't want what I had. I got so nervous asking for sales that I would actually freeze up. And I was right to be nervous because my approach sucked and I turned people off. So instead, I figured out mechanisms that make upsells not only natural but make it obvious the next thing's worth getting. I want to save you the hundreds of blown sales and millions in trial and error They work without any real sales skills, just present it. So there's a right and wrong way to do these, and I'll show you the best way. I sold my supplement sales system for Prestige Labs, which included just one of these mechanisms, number 2, for $6,000. It helped gyms generate over $23.6 million in verified earnings. That's what they made. That's not revenue, that's what they made. Epic Upsells gives you all 4, not just the one that helped generate that, all 4, which is why I value it conservatively at $5,999. So given these mechanisms work for thousands of businesses, do you think you can get even one more person per month to take an upsell? Great. So here's what you get: Attraction Accelerator valued at $15,999 and Epic Upsells valued at $5,999. Total value, $21,998. Now I want to talk to someone else in the audience. If you're someone who constantly hears no when you're selling, or you do payment plans and you get ghosted, or you just push too hard and then sometimes regret it, or you just give out panic discounts to close the sale, or you just give up when you hear no altogether, pay attention. This is for you. Turn every no into cash flow with dealmaker down sells. So here's why it matters. Attraction mechanisms are for getting the first purchase. Upsell mechanisms are designed to get the next one. But what if people say no? Answer: dealmaker down sells. Down sell mechanisms activate when customers say no. They're usually a change in payment structure, quality or quantity, or offer different conditions. So here's why doing them right is important. A proper down sell mechanism doesn't try to get customers to say yes to something they don't want.. It's about getting them to say yes to something else they do. When done wrong, customers don't finish paying, they start haggling, or they don't buy and hate you. And so here's what you're gonna get inside. Deal Maker Down Sells gives you my 3 simplest, most used, and highest converting mechanisms to turn a no into a yes. And the best part, you can use all 3 to boost cash flow without any sales skills. I use them in every business I own. So here's how you use them. Mechanism. Anywhere someone can say no, you can and should install a downsell mechanism to turn into a yes. So the first of these: payment plan downsells, which is a cash flow algorithm that steps down customers from 'I can't afford it' to 'When can I start?' without lowering your prices. I'll show you proven payment chunking that maximizes purchases and cash flow. Plus, I'll show you my seesaw technique that makes customers choose between huge cash savings now or tiny payments later. It's sick. Downsell mechanism number 2: trial downsells. It's a skin-in-the-game strategy that turns nos into yeses by letting customers prove to themselves that when they use your stuff as directed, it's worth paying for, with a catch. The catch stops you from wasting time or money with free tire kickers. This downsell mechanism gets people to use your product the right way, see real results, then pay for it. This is great for beginners. Number 3: feature downsell. A custom fitting formula that turns nos into yeses by giving customers exactly what they want at a price they can afford. And with my lock and key process, you just change qualities, quantities, or other product options to maximize what they pay for the value they get. I'll show you how to balance price versus value to get the most from every deal. I'll give you a hint, it's not a 1-to-1 ratio. Here's why this exists. Dealmaker downsell mechanisms are cash flow maximizers you've always needed. But didn't know existed, and the real sales secrets you always look for but could never find. You've probably heard some or all of these. You might even tried them, but the magic isn't in the concept, it's in the details, in the execution. And I'll show you how I've sharpened these after years of testing and combining iterations from different businesses and industries from all over the world. And this is also crazy to me because these mechanisms are huge for maximizing cash flow. Yet no one teaches the right time to use them, how to price them, or how to structure them to turn nos into cash flow. That's the difference. Dealmaker downsell methods work everywhere— checkout pages, calls, presentations, or in person. If you sell to humans, they work. I know because I've used them in all sales formats at all scales across physical products, services, and digital businesses. So picture this: a prospect says, I can't afford $6,000. Instead of losing the sale, you say, okay, what if we did $250 a month for 24 months? And you knew they'd pay. If they actually want your thing, they'd say, yeah, no-brainer. And if every week you turn one no into cash flow, it makes a difference at the end of the year. Now let's turn the tables. Imagine someone offers you something for $6,000 and you really want it, but cash was tight this month. Then they say, no worries, why don't you do 24 payments at $249? And you wanted it, that would probably make it a no-brainer, so you'd do it. The key is knowing when to offer it and how to make sure you get paid. Given we spent $6.5 million in research for school to master just one of these, number 2, at 1/1,000th of that cost, this is a steal at $6,499. And given these mechanisms, do you think you can get even one more person per month to take a downsell? Great. So here's what you're getting: Attraction Offer Accelerator, $15,000—

$15,999.

Epic upsells, valued at $5,999. And dealmaker downsells, valued at $6,499. Total value: $28,497. Now this next one is for those who are living sale to sale, week to week, on the cash flow roller coaster, and want to make consistent sales. I made this for you. Continuity Blueprint, the holy grail of business. So here's what it is: a continuity mechanism that gets customers to keep making payments as long as you keep providing value. When done right, it stacks stable and predictable cash flow that grows automatically. When done wrong, it leads to rapid cancellations that burn your reputation and make you a sitting duck in hard times. To truly maximize your cash flow, you have to stop chasing sales. And build a customer base that gets bigger every month. That's the goal. But there's a problem. No one wants another monthly bill. So here's what you're gonna get inside. I'll give you my 3 favorite continuity mechanisms designed to get people to want to opt into continuity and to want to keep paying over time. So continuity mechanism number 1, bonus continuity. A gift wrapping strategy where you give customers something awesome, but only if they sign up today. This continuity mechanism dangles a bonus valuable enough to make customers' first month feel better than free. This is how I stacked recurring revenue for Gym Launch, and the way I do it, something I call the sliding scale. You can balance how much cash you collect upfront versus how much you push into subscriptions. This is ideal for low cash flow industries. Number 2, discount continuity. My free-but-when method that turns discounts into long-term commitments that boost cash flow. This mechanism has 5 sub-mechanism depending on the thing you sell, engineered to get customers to commit for an entire year upfront and stay while making them feel like they're getting a steal. And they are. Number 3, wave fee continuity, a penalty avoidance mechanism that incentivizes customers to avoid a big fee by committing long-term. Get people to choose commitments over flexibility by making flexibility cost more. The best part is this: you get to pick the price of flexibility. It works particularly well in any business that takes time and resources to onboard customers and get customer results. I've built my fortune on continuity. Gyms, supplements, software subscriptions. Breaking even, getting recurring customers is the holy grail for making companies sellable and valuable. Continuity allowed us to sell all 3 brands in 2021, 2 of which at a $46.2 million valuation. Every business wants recurring revenue, but customers don't want another subscription. These 3 mechanisms bridge that gap. So learn from my mistakes. It took me 13 years of trial and error to get recurring revenue stacking month over month. The errors I made cost me millions in profits. Every day you keep making them costs you too. And the worst part, with continuity, those costs compound. But here's what it looks like when it's right. You advertise, and instead of losing money getting people in the door and waiting months to recoup it, You break even or better, and each month you invest the cash flow of your recurring base into growth. Next month it's more, the month after that even more. That stacking is the power of continuity done right. Now for context, I sold a continuity system for gyms at $41,458 a year, and it used only one of these mechanisms. Number one, inside Continuity Blueprint, you'll get all three. So it's reasonable to value this at at least the same price of $41,458. So here's what you're getting. You're getting Attraction Accelerator valued at $15,999. You're getting all 4 epic upsells valued at $5,999. You're getting the 3 dealmaker down sells, the highest converting ones, valued at $6,499. And you're getting my 3 most effective continuity offer mechanisms valued at $41,458. $1,458. Total value $69,955. The result: you get more customers to spend more money in less time over and over again, resulting in each customer paying for themselves and the next customer, removing your limiter for growth, making your own $100 million money model. Once you learn, you'll chain, stack, combine, layer, and sequence every money model mechanism like a monetization engineer. Because at the core you just do something simple. You find every problem customers have and offer to solve it for them at the right time, the right place, the right way. And you do this and you become a master of monetization. You can instantly make any product more compelling to more people and change nothing about what you deliver, just how they buy and how much they spend when they do. Correctly installing even one of these can literally change your life. You don't need anything else. Because if business feels hard, you may think the same thing that I did, that you need to change industries or switch businesses, but you really just need to change your money model. Listen, these systems are more valuable than the masterminds that sell for $25,000, $50,000, even $100,000 a year from gurus who've never even done it and will give you hilariously more value than a $100,000 4-year degree. To put this in perspective, If you paid my hourly rate for one-on-one money model strategy, it would cost you $1 million a day. That's not marketer math. That's what I actually— that's what I did that, I don't know, 20-something days this year. All right, like that's the real price. So if I price it, it's what it's worth, $69,955. It'd be beyond reasonable for the entire system. And before I tell you the price, let me ask you a question. How much is double your lead flow worth to you? How much is double your cash flow worth to you? How much is double your growth worth to you? Really think about it. Actually calculate in your head. Hold that number in. Like, what is it worth to you? If you knew beyond a shadow of a doubt it would happen, which of course you can't because all business involves risk and my results aren't typical and your results will vary. But if you did, wouldn't it be worth at least that much? Because after $100 offers and $100 leads came out, I got zillions of messages of people's lives and businesses being changed. And for all these guys, it would have been worth it at any price. And that's why $100 Money Models is a bargain at not $69,955, but $29,997. And consider this: if all this did was allow you to start your first business like it did for me, or scale your business without followers or cash, or break through your multi-year plateau finally, or save your business from closing like it did for me during COVID If all this did was in 24 months give you the skills to launch an event, even a hundredth of the size of the event we launched yesterday and today, using only what's inside, wouldn't it be worth it? I think so too, which is why it's an even bigger bargain at not $29,997. But $9,997. Because if every week all it does is get you one more customer at twice the value, at twice the speed, it would be more than worth it. And the best part is you only invest once, but you can monetize the skills for the rest of your life, which is why skills are always the best investment. Look, if I put my last $1,000 in the S&P 500 in 2016, which returns 9% a year, I'd have $2,400 today. But instead, I invested my last $1,000 into the S&P 500 skills and turned that $1,000 into the business we have today. So which would you rather have? $9,997 or the business you want? Right, me too. Which is why this may be the best offer I've ever given at not $9,997, but $5,000. $69,997. But because I want each of you to 2x, 5x, 10x your growth and your business over the next 12 months— and to be clear, I want that for you, but I know we guarantee it because most people do nothing, so your results will vary. But I know how life-changing this system has been for me and my family, and I want this to be affordable for everyone but still an investment. I'm not gonna charge $69,955, even though it'd be totally reasonable and a bargain. I'm not going to ask for $29,997. I'm not going to ask for $9,997. I'm not even going to ask for $5,997. And given each book demonstrates the concepts inside, it only makes sense that Money Models be about making money, that I charge something for the system. And I feel a duty to demonstrate how to make offers properly so people don't feel bad about making exceptional products available for purchase, which is why I'm gonna give you access to everything I just talked about today in the $100 Million Money Model System. The Attraction Accelerator, Epic Upsells, Deal Maker Downsells, Continuity Blueprint, that will show you how to harness all 15 money model mechanisms into your business for 3 payments of 3 interest-free payments of $0. Yes, it's 100% free. It's all yours as my way of saying thank you for being part of this movement. Oh yeah, I almost forgot. So on top of that, you'll also get 100% of my money's audiobook free. So you'll get both the Money Model System and the Money Model's audio 100% free. And for those of you who are here for my promise at the beginning to get something that's better than an NFT and less than a Bitcoin, I've got something else for you here live. Did I say that I just wrote one book since last time? Well, I didn't. I wrote another book in secret. And so it's with great pride that I'd like to present to you The Lost Chapters. This tome contains 24 chapters that couldn't fit inside of Offers, Leads, and Money models. This is the same quality, same finish as the other books. It's just that the chapters themselves were either too niche or they're something that only applied to too few businesses or too complex. And so it includes concepts like this and this and this and a zillion more. And this will be for sale for $29.99 after this event. But for everyone here live, since you guys hopped back on today, Sunday, you can get it free, a digital copy, just for being here. All right, so you get the $100 Million Money Model System, you get the $100 Million Money Model audiobook and the lost chapters, the secret fourth book, free. That's enough value, right? Or is there even more? Because to not just read this stuff but to actually use it, you're gonna need the tools. So to make sure everyone who wants to start a business CPAs can use money models. One of my investment stipulations for Skool was that when the time was right, which it is right now, we could do 3 things. Number 1, add everything needed to make money models work into the platform itself, which with the features launching this month, we did. Number 2, give you enough free time to get going. So instead of 14 days free, which is what Skool has only done for almost 4+ years, We've never had another thing besides 14 days free. You with me here today for this book launch get not 14 days free, not 30 days free, not 45 days free, not even 60 days free, 90 days free. And number 3, since inception, school's price has been $99 a month. And mind you, for many of that time, we were losing money because engineers apparently want to pay mortgages and eat food. All right, but school's price is $99 a month. But since you're here with me live today, for anyone who stays after your 90 days free, we drove down the price from $99 a month to only $9 a month for life. A lifetime low rate of $9 a month, but only for people who sign up during this book launch. So I'm proud to say, and you can probably agree with me, that we accomplished all three. We installed the full Money Models tech so anyone can use it in their business. We got 7 times the free time to actually get going, make sure you can use this stuff in the real world. And then if you choose to stay afterwards, you can stay afterwards for an 11 times cheaper price. Literally what you could pay for 11 months of of school before. It's like you left, you get it for 11 months of what you have to pay for one now. So if you're an up-and-coming entrepreneur, this is your free tech starter kit. This is the best head start I can give you. So you get the Money Model System, the Money Models audiobook, the Lost Chapters, and school all free. Now, for everyone in the chat who is asking, Where do I get it? You will get it on Tuesday morning after the launch. And so for all of you guys who hang out afterwards, if you see somebody hops in and says, where is my— where am I getting the free stuff? It's coming on Tuesday, Tuesday morning after the launch. You'll see why. Now, at the beginning, I said I was going to help two types of people today. Up-and-coming entrepreneurs, I promised you I would help you get closer to that 2-day for free period. And I just delivered the Money Model System free, Money Model Audiobook free, the lost chapters free, 90 days of school free with an 11 times lower price afterwards for life. Do you feel like I kept my promise? Hey guys, could you take the slides down real quick? So, before I even put the first slide together, I actually thought to myself, I wrote this out because I wanted to say this and I tried to put it inside the presentation and I couldn't fit it. So, I just want to read this to you now if that's all right. I can only keep this promise that I just made to you because I have a business and I live in a country that allows me to do business. So I could give away this stuff that costs me money for free. And I want to tell you why now. There's a mission I have here today. I want to show the world that one of us can start from nothing and achieve anything that we put our hearts and minds to. So what do I mean by one of us? I mean the small business, the entrepreneur, entrepreneurs like you, like me, like all of us here together in this moment. We're the ones who together provide the jobs, create and innovate, and fuel the economy no matter what country we're in. But we also take the most risk, we pay the most taxes, we work the longest hours, we miss more baseball games, dance recitals, family dinners, school plays than any other group in the world. And all over the world, there are entrepreneurs, one of us, who are overworked, they're stressed out, they're worried about making payroll, about paying rent, and it shouldn't be like that. Because you, the entrepreneur, you're the ones who, along with your fellow entrepreneurs who sit with you here today, you're the ones who make the world go round. And not a single one of us should have to experience that stress, that overwhelm, that struggle, which is why I need your help. So sure, let's scale together, but let's do something more. To quote J.R.R. Tolkien in The Two Towers, "There's some good in this world. It's worth fighting for." As you know, our mission has always been to make real business education accessible to everyone. But there's a deeper reason behind that mission, and I want to share with you now. I think that we can help our fellow entrepreneurs grow their business by a tiny fraction of a percent each. The net effect can literally change the world. And that is the impact I want us to have together. As usual, I don't have a course to sell you. I just gave you all that stuff and more for free. But I am so committed to helping our people change the world for the better that I do have an amazing gift I'd like to give you when you help me with this. So we can all agree the stuff inside of this book works, otherwise we wouldn't be sitting here today. And if we accept that to be true, then we also agree that that the more businesses there are that have this book, the more we can help. The more we, this community of entrepreneurs, the very backbone of the world, the more we can work together to get this book in the hands of the people who need it, the more good we'll be doing for everyone. Which is why I'd like to invite you to do something big. So before I tell you what it is, to the beginners who just got all that free stuff, which will be available on Tuesday morning, are you going to complain if I incentivize ask the business people, the business owners, to donate books to help y'all out. We good? All right, can you pull the slides back up? All right, then let's rock and roll. 100 million adult men, assemble. Let me take this. There we go. All right, so now business owners, players, moneymakers, if you're in the game, I made this for you. I said I'd show you how it's in your best interest to help me help everyone else and how we can accomplish both our goals together. So I'm going to ask you to donate 200 books. That's 5,000 $1,998 in book donations. Then I'm going to spend the next few minutes explaining why donating 200 books will be the best business decision that you make this year, easily. Because 2 years ago, I'd already written the Money Models book. That's a picture of me at the last launch with the book title covered up that I revealed at the end, 2 years ago. I'd already recorded the Money Models audio. I'd already assembled the Money Model System, the whole thing. And then I asked myself, if I wanted business owners to help me get these books in the hands of every entrepreneur in America, that's 32.5 million people, what would be the most valuable thing I could do to incentivize business owners to have them help me make it happen? So this was my answer: working one-on-one with you to help implement everything I know into your specific business today. So I did something unorthodox. Only weeks after my last book launch, I started inviting business owners out to my headquarters for small, private, in-person workshops. And hearing that, you might be thinking, for a guy with an international 13 million plus person audience, offering small, private, in-person workshops using his actual portfolio might be the dumbest, least scalable model imaginable. And you'd be right. If— You didn't know why I did it. You see, I started these workshops weeks after the last launch to prepare for this one. Over the last 18 months, we met in person with 1,026+ small businesses across all these industries, a lot, across all these revenue brackets, also a lot. And I didn't do all these meetings, all these workshops, all these consultations because I thought they were scalable. They're not. I did it all for this moment. To get one thing: data. I wanted to know once and for all the problems you're dealing with right now, what's limiting your growth today, your bottlenecks at this moment, everything that's keeping you up at night, everything that's holding you back, everything that's keeping you stuck. And after meeting with 1,026+ businesses in person, in real life, we codified everything. And every business's growth was constrained by one of four things. Leads: you can't get enough qualified prospects. Sales: you can't convert the prospects you got into customers. Delivery, you can't retain the customers you got long enough. Or number 4, you're doing the first 3, but your bank account just doesn't show it. So you develop complete systems to fully solve every constraint. 4 systems in total. The leads constraint, we solve with the lead system. The sales constraint, we solve with the sales system. The delivery constraint, we solve with the delivery system. And the profit constraint, we solve with the profit system. No small task. But here's what makes these systems different from anything else out there.. These aren't theories. They're tested solutions, each developed by working with 1,026+ real businesses in real life. Every system contains the exact processes, scripts, and literal checklist we give to our $35,000+ advisory clients to break through their biggest constraints. These aren't digital downloads or PDFs, and they never will be. They're just too valuable. They're not some login that you'll never use or some file you'll scroll through once. And then forget. This had to be a physical implementation system. So you're getting something that you can hold, reference, and display on your shelf and implement from. Something with hard value and real cost, all bound together, organized by system in one premium binder. Now, each system contains its own set of playbooks. You guys want to know what's inside? I will show you. All right, let's get this nice and prettied up for you guys. You have something good to look at. There we go. All right. So for the lead system, there are 4 playbooks. For the sales system, we have 3 playbooks. For the delivery system, you have 2 playbooks. And for the profit system, you have 3 playbooks to solve all codified constraints. And given 1,026+ businesses paid $35,000 for part of just one of these playbooks that unlocks their specific business constraint. All 12 is $420,000 of actual true, we actually charged for it value. And today, right now, I want to put all 12 playbooks in your hands when you help me put 200 books in the hands of the entrepreneurs who need them. I told you I was going to incentivize the business owners. To put these books in more people's hands. And so I'm going to deliver on that. That's $5,998 in book donations. And you're going to want to get them right now at go.acq.com. Now, I've got good news and I've got bad news. The good news is I secured a partnership through a firm to make it affordable to anyone who wants to donate. So even more of you want to get playbooks can. All right, if you qualify through Affirm, you could donate books to get everything in your hands for as little as $249 a month, interest-free. And if you aren't seeing Affirm at the checkout at go.acq.com, you can hit the little, little dots at the top and check out as guest. You can also hit check out as guest at the bottom, and you'll see Affirm at the bottom of the page right there in that little box. All right, anyways, so $249 a month comes out to donating 2 books a week. Week. That's it. And I made donating super easy by hiring and training 300 phone reps to help anyone who's issue checking out. For real, it was insane. And so you'll see their number on any failed checkout. Just call and they will help you. All right, now on top of that, when you support other entrepreneurs by donating books, you won't have to wait until Tuesday to access the free stuff. You'll get access to everything right now. Now for the bad news. I only assembled 25,000 of these implementation systems, and it's likely we'll sell the 25,000. Just to put this in perspective, I don't know how many, how many, how many we got live right now. Well, I don't know how many we got live, but I also plan on emailing my list of 1.4 million people with this offer. And we also have 21,990 affiliates who actively are sending emails right now. And to be clear, that's not 21,990 people. That's 21,990 audiences, a mountain of people, which is already way more than the number of systems I assembled. All right. With 3 million+ people, we didn't ask less than 1% of businesses to donate. But historically, less than 1% is fairly low for a book launch like this. For context, around 2% is a normal lead conversion rate for a live launch. To give you an example, my last launch converted at 12.2%. We had 56,000 out of 460,000. Now this is a different offer, but also way more people, but we also have really good financing. So I think it's reasonable that will be about 3 to 5% warm conversion, which would quickly move the 25,000. And if you're wondering why I did this, it's for two reasons. Number one, Scarcity changes behavior, and I wanted to give this to business owners who cared the most a good reason to act the fastest in the best ways I know how so I can get more books in the hands of entrepreneurs who need them. And two, I just didn't order enough. So if you want to guarantee yours, you can grab them now at go.acq.com because it's mathematically probable that we will sell the 25,000. Right now we're already over half and, uh, I won't tell the exact end date, but typically sales in these types of situations are half on the front and half on the end when it closes. We are already past the halfway point, which means that there's very likely that at the end there will be people who will not be able to get it. So if you want it, do it now. And the donation deal, which you will soon see, will only get better. And for the ultra business owners who always ask, is there anything more if we donate even more? For the first time ever, the answer is yes, and you will like it. It's the number one request I've had from business owners for 4 years. It's a one-time thing I'm doing only for this launch. All right, includes access to me for 6 months, oh, some serious goodies that you would only appreciate as a serious business owner if you donate even more books. But you got to grab the 200 books to see that, and you'll see that Ultra Business Owner Bonus on the 200 purchase confirmation page. All right, anyways, quick logistics. So the 200 books you donate get sent to entrepreneurs who need them. You don't have to worry about physically storing or shipping the donated books. If you want any copies for yourself, you'll get a code. You can use as many as you want, up to 199. Just pay the shipping and handling. And the code is good for a year. So any books that you don't use or give away, we will. That was the number one request from last year. And yes, this entire donation is a 100% dollar-for-dollar tax deduction for businesses. Now, to use Affirm, just a reminder, just hit checkout as guest and it's the thing at the bottom. Now, for all my international folks, we're live in 50+ countries, which is absolutely insane. Last year, I think we only got up in 8, but kudos to the team for working so much overtime to get taxes and all these other things approved so we could actually ship to you. All right, now that being said, we had the choice of either not shipping or accepting the fact that it costs money to ship books which are heavy and crossing oceans. We chose to give you the chance, if you chose to, to choose to pay the extra shipping. It doesn't come to us. All right, so please reserve all of the negative shipping vibes, which I agree with you on, and blame your governments, blame physics. All right, so while you check out, here's what you're getting when you donate $200 to Entrepreneurs Who Need Them. The first thing that you're gonna get is the Leeds Implementation system. So these playbooks right here give you the tools to unlock unlimited leads yourself, like how to scale ads with Go-To-Dads Playbook, how to write hooks that sell, not just get views, with the Hooks Playbook, how to build a reputation that gets the right people to buy with the Branding Playbook, and how to build the operational flows to remove yourself from marketing entirely with the Marketing Machine Playbook. So let's start with the first. The first is the Go-To-Ads Playbook. You ever hit a ceiling with your ad spend, your CPAs, your CAC goes crazy, you can't scale past a certain point? This playbook gives you the exact process we follow to break through ad ceilings and keep scaling. So here's just a fraction of what's inside. The ad assembly process, which shows how to turn 5 ads into 600 ads a month using hook meets CTA. Our ad scaling strategy, which shows how to target every customer segment from completely unaware to most aware. This is how you actually scale creative and hooks to break into new customer segments. And the 70-20-10 framework, so you can juice winning campaigns way longer and duplicate them more easily. That's the first of the 4 Leads Implementation System playbooks. The second is the Hooks Playbook. If you create any content—ads, social media, emails, literally anything—this contains the 80/20 of hook writing from 35,000 pieces of content. Content. I didn't wake up with viral video like some people do. I had to, I had to will my way into building an audience, and I did not have the talent to do it when I started. And so here's just a fraction of what I'll show you inside: proven formulas that work across all content types, the best-performing hooks across all platforms— email, social, ads, everything— and simple checklists to create winning hooks every time. So that's the second playbook that you're going to get inside of the Leads Implementation System. That's for people whose content isn't turning into sales and they need to do better. The third is the Brand Playbook. So some of you guys might have noticed that direct response isn't working like it used to. You used to be able to just run an ad up and start making money. Doesn't work that way anymore. This shows you how to build a premium brand that commands way higher prices and gets cheaper leads who buy more often. Cracking this enabled me to break through my $30 million per year revenue ceiling that I was stuck at for over 3 years. So here's just a preview of what's inside. The exact topics and associations to pick and build the brand that gets you the customers and sales you want. The brand flywheel, how to reinforce, broaden, narrow, scale, or pivot a brand. The perfect positioning process to turn views into sales instead of just vanity metrics. That's the third playbook that you're gonna get inside of the LEADS Implementation System. The fourth is the marketing machine. So let's be honest, making ads and content can be tiring. This is how you remove yourself as the face of your marketing. It took me 18+ months to remove my face completely from Gym Launch while growing sales. And so here's just a fraction of what's inside. 9 perpetual ad flows that generate fresh marketing content weekly. These are so sexy. It's hard to describe these besides saying like, you don't change anything about what you do, you install these processes, and all of a sudden every week you get an inbox full of new ads that you didn't have to click, edit, or create. It's the best thing I can describe it as. On top of that, you have a one-time setup that captures testimonials and ads from everything you already do, and the complete system to exit your face from marketing without losing sales. Without this, I would have never been able to sell Gym Launch. So that's the fourth playbook that you get in the Leads Implementation System. So here's some proof this actually works. So this is what we spent advertising this event to get you here. Up to $500,000 a day. And you can't reach this scale without systems that scale with you. That's just Meta and Google on the 13th. So that was a Thursday, I think. All right. Like really, like you can't scale spend like that unless you have systems that scale with you. And the result of that was 584,000 registrations and selling more books before this launch than we sold at the last launch. Using these playbooks and checklists, I grew from 0 to 13 million+ people across all platforms in 5 years. And again, I didn't have the talent, right? Like, I had to work at this and I had to figure out how to actually do this. And I documented these checklists here so other businesses can follow. And so using the tactics contained specifically just in the Marketing Machine Playbook is how we created 1,452 ads for this launch. And that was just for our first round of ads. So to give you a little proof of this, This was actually a warning we got from Facebook because we had actually maxed out Facebook's ability to handle ads. You can see the near ad limit for page, and you can only get to that limit by having a machine that can help you operationalize it. And listen, these tactics don't just work for me, right? Chris Howell, he's a commercial architect, was able to scale his deal pipeline from just a few deals a month to tripling his business. And using these principles, Jorge was able to scale his his ads and lead flow for his local pharmacy. He said, after launching the strategy your team gave us, business exploded, traffic surged by over 30%. We had to grow the team just to keep up for the first month. And this is Ava, who's 19 years old, who's able to take her content agency from 10 to 15 new deals a month to 40 to 60 new deals a month. And these were B2B high-ticket recurring sales. So that's your Leads Implementation System. 4 playbooks that solve the biggest leads constraints we found in 1,026+ businesses. So when you donate $200+ bucks, you're gonna get the Go to Dad's playbook, you're gonna get the Hooks playbook, you're gonna get the Branding playbook, and you're gonna get the Marketing Machine playbook all free when you donate $200. But wait, there's more. And if you want to pick those up, you go to go.hq.com. The next is the Sales Implementation System. These guys. Whether you can't get leads to show, can't close them when they do, or it's taking forever to get a yes, these playbooks show what we've done to solve these problems for good. So the first is the Lead Nurture Playbook. So at Allen, we analyzed every variable that increases shows across 100,000+ appointments. The findings in this playbook contain the most data-driven show system that I'm aware of. And so here's just a fraction of what you'll get inside. The 4 pillars of lead nurture. These are the tactics to maximize speed, volume, personalization, and medium to get more schedules. Then the 16 actions we take to turn schedules into shows and achieve 89% show rates. They take no skill. That's one of the beauties of this. This is so operational. You just check the list. Doesn't matter who it is. You can just follow the checklist. And so what's crazy about this is that most entrepreneurs waste a lot of time trying to take their close rates from 22% to 23% when they've got a double sitting on their show rates if they just follow the process. And that translates directly to sales the same exact way. It takes way less skill. Again, it's not a promise it's gonna happen for you. I'm just saying, I'm illustrating how this works. And so that's the first playbook that you get inside of the Sales Implementation System. The second is the Closing Playbook. So when I was living in motels and $100,000 in debt, my sales team couldn't close. And so this playbook contains the exact closes that I drilled them on to save my business. So here's just a preview of what's inside. This is so sexy, and I've never talked about this publicly, and I've been waiting for this launch to do this. The 7 Universal Closes. They work no matter what a prospect says. They're the first 7 that every salesman must memorize, and I've never seen these identified, ever. There's like— you could learn nothing else. Next, you get the Reframe Framework, which turns every question into a buying statement and gets avoiders to decide while real nos reveal their true concerns. And the Urgency Creation System, the words to say that make prospects buy now instead of thinking about it, even when you have no deadline. So that's the second playbook that you're going to get. Here we go. The third playbook is the Proof Playbook. So sales take too long because you don't have enough of the right kinds of proof at the right times. This playbook solves that. So here's just a fraction of its contents. The belief continuum, how to move prospects along from considering to buying. The system I use to capture volume of proof so testimonials happen automatically and overwhelm competitors. So think proof over promise. It works in person and online.. And you get the 13-point proof checklist that instantly diagnoses why your ads, emails, and calls aren't converting. So here's proof this works. These are my actual show rates for ACQ this last year using the Lead Nurture Playbook. 89%. You just read it, you look at them. And these are actual close rates from the last year using the Closing Playbook? 46%. Not bad. And I used 213 examples of proof during this presentation following the 13-point proof checklist. And to prove this works for any business, not just ours, we actually used all 3 playbooks from the Sales Implementation System working with a portfolio company, IBC Global, which is insurance. So here's a direct quote from the founder, Steve: We went from 20% to 61% conversion of all appointments 3x our total appointments converted using the ACQ nurture closing improved process. Numbers are up and to the right big time. Think about the difference there. If you could— if you went from converting 20% of appointments to 61% of appointments— insane. We distilled down everything of what we did here. Not promising it's gonna happen for you. I'm just saying, can you imagine what a difference that would make for a business? And here's another portfolio company. That we used all 3 playbooks in. So this is Stacy. She said this year, well-oiled operations took their close rates from 27% to 45%, a massive difference for the business just following the process. So that's your Sales Implementation System, 3 playbooks that solve the biggest sales-related constraint we found in 1,026+ businesses. So here's what you get when you donate $200. All right, so right off the bat, you're getting $200 real value. On top of that, you're getting the lead system, which includes GoToDads hooks, branding, and marketing. And I'm going to highlight branding right now. Right now, if you're in a business that you are suffering because people compare you to other people, you don't have enough inbound demand, people want to haggle with your prices, they balk, they say, I'll think about it, I'm not sure— brand is the way that you can command higher prices and get cheaper leads. It does both. It also increases repurchase rates.. It's the, you know, one-hit KO of business. It just takes time to do, but it can take way less time to do if you do it right. You get all 4 playbooks for free with the lead system when you donate $200. On top of that, you're getting the lead nurture, closing, and proof checklist, which is the sales system, absolutely free when you donate $200. You're going to go.acq.com. But we're not done yet. So next step, you get the delivery wrong playbooks, here we go— the delivery implementation system. This solves the two biggest constraints that kill profitability: customers not paying enough and customers not staying long enough. So the first is the lifetime value playbook. So if leads cost too much— it's common that they don't really cost too much, but you make too little— the customer value multiplication framework helps solve this. So here's just a fraction of what's inside: the 8 ways customers can transact with your business. You leverage all 8. And never worry about rising CAC again. And what's crazy is that most businesses only use one or two. Next, 9 real, actual, in the world, actually work cost-cutting frameworks that drop every saved dollar straight to your bottom line. And the customer value map, which shows you how to maximize revenue per customer interaction ethically. So that's the first of the playbooks that you'll get. Inside of the delivery system. So let's make this nice and pretty. There we go. So that's the first of the two that you'll get. The second is the retention playbook. So I've been in the recurring revenue business my entire life. Understanding churn has been a scientific process for me. Like show rates, it's not one thing. It's 100 small things. And you got to do them all. The good news, the hard part is figuring out what they are. The easy part is doing them. So here's a preview of what's inside. Real retention data from millions of memberships showing how to reverse engineer churn from engagement activation. Remember, I own Skool. We have literally millions of memberships. We have tremendous amounts of data to figure out what actually causes people to stick. And you get the updated 5 Forces of Retention for service-based businesses. And the complete 9-step churn elimination protocol with activation points and onboarding frameworks. Now, here's some proof this actually works. So, we use these two together and we widened a portfolio company of ours and doubled how much customers were worth and how fast they paid, with the extra cash dropping straight to the bottom line. Which 7.5x'd profit per location. I'm gonna say that again. Doubled LTV, which 7.5x'd profit per location across all 17 stores in 2 years without changing anything about their core services, just using the implementation within these 2 playbooks. For the delivery system. Now, to give you another example, here's our month 12 retention on Skool. This retention curve is how we have 15 million+ users on Skool, which means that we retain so well that we net more than one user per user, which makes Skool grow even faster. And so here's proof that this works not just for my business, but any business. So this is Eric and Amanda Eck, who own a digital art marketplace. They said AOV more than doubled, Result: better customers who pay faster, pay more, thank us for it. We've maintained revenue, improved margins, and we can breathe. So here's another. This is what Paul Law, founder of Multiverse Beans, had to say. I attribute a lot of the growth to what you said to me at the workshop. Customer journey is what matters most. Overall, 66% growth for 7.5 months. So that's your delivery implementation system. Two playbooks to solve the biggest delivery-related constraints that we found in 1,026+ businesses. So here's what you're getting when you donate $200. So you're getting $200, $5,998 of true value, and you're getting all 4 playbooks in the lead system for free. You're getting all 3 playbooks in the sales implementation free, and you're getting delivery system free when you go to go.htq.com. But next up, you get The Profit Implementation System. And oh, this is sexy. This is the last constraint that kills businesses. You work all day every day just for the small percentage of cash left over at the end of the month. With a few tweaks, that number can be much bigger. These playbooks contain the 3 lowest operational effort systems you can implement into a business to improve its cash position. So the first is the Fast Cash Playbook. How to inject cash into a business using only what you've already got. Every business needs a way to generate cash quickly. Taxes, emergencies, extra payroll months, funding expansion, or my personal favorite, to just give yourself a raise. And so here's a fraction of what's inside. Ready-to-send 7-day countdown email and text promotion sequences tested on thousands of businesses. We already know work because we've already used them. Quarterly cash calendar system with 90-day rotation so you can set these and run them on a cadence. As soon as I figured out that running one of these was good, I was like, how could I do this on a regular cadence? Well, I can't do it every week, so then I had to create a calendar around this because the sales you can make from this draw disproportionately to the bottom line. Like, I cannot emphasize this enough. I'll tell you a story about this later. The third thing you'll get is the FastCash Checklist to help you pick, assemble your list, pick your offer, price it, and send it all within the FastCash Checklist. So that's the first of the 3 profit implementation playbooks. The second is the Pricing Playbook. This contains my top 10 most used instant pricing-based profit optimizations. These are the first strategies I would use to cover this donation. So here's a preview of what's inside. 10 instant pricing optimizations. So let me give you an example. If you go from monthly billing to 28-day cycles, every 4 weeks, that gives you 8.3% more revenue, which means 13 billing cycles instead of 12, but it typically never changes sales closing percentages. So you can have instant 8.3% increase that drops disproportionately to the bottom line. That is just one of 10 different pricing optimizations that I've learned over the years that are contained inside of the Pricing Playbook. On top of that, there are 17 pricing algorithms. They explain if this, then that. So if at full capacity and you need help, do X. If at full capacity and you don't, do Y. And so if you were to implement all of these, assuming you had none and no fewer sales, it would represent one of the most significant profit increases that you could do in a business without changing anything about what you sell or how you advertise. So that's the Pricing Playbook. So the third is the Price Raise Playbook. So if you raise prices or change prices, right, you make more profit doing the same or less work, which is great. This is the highest leverage thing that you can send tomorrow. So here's just a fraction of what you'll get inside. So how to find your pricing sweet spot without losing customers or needing fancy analytics. The raise price method with trapdoors to keep select customers without playing favorites. And the price raise letter tested by hundreds of businesses. Just fill in the blanks and send. This thing is gold. It's amazing. Like, it is. If you're gonna, if you're gonna change prices, then the biggest risk you could do is having people leave. But if you can change prices and minimize that and actually get more people to come back and make more from it, it's one of the most profitable things you can do. This has been sent from hundreds of businesses, and we have just tweaked and tweaked and tweaked and tweaked this letter, and it is just amazing. So that's the third playbook that you get inside of the Profit Implementation System. So here's proof this actually works. So part of how Gym Launch sold $15,999 packages in a market with a $32,000 median income was fast cash plays. So we gave them the skills to make the money to afford the help they needed. So if you sell B2B, having this in place like this in your back pocket to help your customers afford your services is awesome. On the flip side, if you're the type of business that sells B2C or business to consumer, then you should just use the plays yourself instead of needing somebody else to give them to you. Now the result of these pricing levers when used together from the Pricing Playbook, were Jim Launch's actual gross margins. Pretty impressive. So here's proof this works not just for my business but any business. So here's what Corey, who owns Pro Shine HVAC Duct Cleaner, said. He said, these principles were super easy to implement in my business, almost like finding $100 bills everywhere I went. After sitting out with my business, I'm fairly confident to say this brought 15 to 20% back to my business just sitting there. I mean, if you had a 15 to 20% change in your business without really doing anything, just changing how you position the prices, Wouldn't that be material? I'm not saying it's gonna happen for you, but like, think about the math there. Huge. And here's what Toussaint, who owns a marketing agency that sells to stem cell clinics, said. He said, the Pricing Playbook— this puppy— alone paid for my van workshop. Before using it, I had a lot of friction in increasing LTV for my clients due to selling a high-ticket offer. I read the book on the flight home, implemented Alex's tactics, and not only tripled LTV We also tripled the amount of clients we were signing, all due to the positioning tactics in the playbook. So I don't know about you, but triple LTV, triple the number of people signing up— good. And so here's more proof that Pricing Playbook works. So James Patrick, health consultant, he said, if you guys are looking for feedback on $100 pricing, this shit is gold. An easy read on an hour flight, have clarity on how to make XYZ. Frank LaRosa, Elite Recruiting, You can tell Alex's Pricing Book is one of the best books I ever read in terms of having immediate impact when I roll these ideas out ASAP. Roof Leopard: we get nos due to our pricing and are closing at 42% close rate this season while increasing our average ticket from last year by $5,500. Just from that, increasing the average ticket by $5,500, for him that would have covered the entire donation. I'm saying— not saying that'll happen for you, I'm saying, but for him, that would have just from one sale. Now, these are the businesses that use the Proven Price Raise Playbook, because this is one of the scariest things that you can send to your clients, but also one of the most profitable. So here's Danielle. We took our price from $115 to $196 every 4 weeks. We were super scared to send the letter, but ended up being the single best decision we ever made as a business. Here's Steven, rolled out a price increase letter to 32 clients. Honestly, wasn't sure it would land, raising memberships by an extra $226 a month. Ended up being the single fastest revenue lever I've ever pulled in my business ever. Stephanie, I took my price from $200 to $396 and $516 a month. Best decision we've made for our business. We've not looked back since. Leander, I implemented a 78% membership rate increase across 700 subscriptions. It was a bold move, but it allowed me to significantly boost revenue, reinvest in the experience, and elevate the perceived value of the brand. Looking back, it was one of the best decisions I've made for long-term growth. So that is your proven profit implementation system. These 3 playbooks solve the biggest profit-related constraints that we found in 1,026+ businesses. Plenty of businesses got everything going right, they're just charging too little. And actually walking through the process to raise your prices— like, I'm gonna give you a little math example. If you were running 20% margins and you add 20% to your prices and you have basically no change in your sales, which often happens, sometimes it goes up, You don't add 20% to your profit, you double your profit. That's how powerful pricing is. And so here's what you get in the $100 Money Models System. Let me put this nice and pretty for you guys. There we go. Okay. There, nice and pretty. Put this here. Boom. Okay. So when you donate 200 bucks, a real value of $5,998, you're gonna get the lead system, which includes Go-To-Ads, Hooks, Branding, and Marketing Machine. So if you're, if you're having trouble scaling ads, like we know how to scale ads, we spend hundreds of thousands a day across multiple companies. All right, like there's a process to doing it. And if you're stuck, it could be the biggest thing to get you to the next level. So you get all 4 lead simplification systems. Free. The second thing is get the sales system. So if you're struggling to convert prospects, they're taking too long, they're getting too many nos, we have nurture to get more schedules, get more shows. You can close a higher percentage of them. And with proof checklist, you close them faster. You get all three of those free. On top of that, you have the delivery system, which includes lifetime value and retention. So how can we transact with customers in more ways so we can provide more value and extract more value, basically do more exchanges of business? And how do we get them to keep staying? And with school, we have millions of memberships. I feel like we are, we can be some of the foremost experts in how do you actually retain customers. Everything we've learned from millions and millions of dollars spent is inside of this playbook, and it's yours for free. Now, the fourth system that you get for free is the profit system. So this includes Fast Cash Playbook, things you can immediately send tomorrow within your business, immediately. The Pricing Playbook that contains 10 instant pricing optimizations. Like if I had to swap places with you tomorrow and be like, I have to find a way to cover the donation. Those are the first things I'd open and start using. And then finally, got the Price Race Playbook. Price it, send it. And we know, we'll walk you through the exact process on how to make sure people don't get upset, how to position it, how to handle groups if you have that for your customers, how to script out a video so you can say it the right way, make it look classy, the whole thing. Get all 4 for free. Solving the real constraints of 1,026+ businesses like yours. This took 2+ years to figure out all the problems and then document and test each one of the solutions so we can put them in these playbooks so that we can hand them out to businesses being like, Oh, you have a show rate issue? Solve it with this. Oh, you have a churn issue? Solve it with this. Oh, you have a pricing issue? Solve it with this. Oh, you know what? We should increase LTV. Solve it with this. This is in theory. There's solutions we charge $35,000 for. Plus, to be clear, I'm gonna be upfront about this, people also got one day in person with us, all right? That's also why this is $6,000, not $35,000. But they got one, not all 12. So think of these as your treasure map to scaling from wherever you are to where you want to go. So today you get all 12 playbooks for free when you donate $200 to entrepreneurs who need them. And if you want all 12 implementation playbooks, just go to go.acq.com right now. All right, it's the link at the bottom. And if you qualify through Affirm, you can donate to get everything in your hands for as low as $249 a month, interest-free. And if you aren't seeing Affirm, just hit the top right, hit checkout as guest. There's also one at the bottom there. And you will see the payment option for Affirm at the bottom of the page near the Pay Now button. All right, so you have to select it in order to see it. So if you have trouble checking out, we do have a phone number that will appear for you to call to get support. So call them. We got 300+ people who have been trained to help you guys out. All right, now while you're checking out, let me make sure, let me show you how we're gonna make sure that you implement the right solution the right time for you. So imagine you're about to begin your quest, right? But what happens when you hit a roadblock specific to your exact business situation? Most people get stuck and give up. Now, I couldn't personally consult with everyone, but I had an idea that changed everything. So I told you earlier that we met with 1,026+ businesses who paid over $35,000 each. That's $35 million in advisory work. But the one thing I left out is I also personally met with 226+ businesses that paid $135,000 or more each for me to one-on-one break down their business. Now, look at this behemoth. I compiled all my notes. These are my actual notes from meeting with 226 businesses that I worked with. And so if I spaced out working with all these businesses with no weekends, it would be one business every other day, end to end for 2 years. And these are just some of the pictures of the meetings that I actually did over the last 2 years to put this together for you. A truly backbreaking amount of work. And I definitely didn't do it because one-on-one consulting in person scales, but because the biggest issue I continue to have is people asking, Alex, what should I do to grow my business? And I really want to answer that question for you. I mean that. But there's only so many hours in the day, and I still have my main job at ACQ. And so I personally documented the exact problems and solutions for 226+ businesses. I did this monstrous amount of work that cannot scale for a very particular reason: to build something that can. So here's what I did. For every business I met with, we had intake calls, We took down their stats, their industry, took extensive notes, did a constraint analysis. I personally delivered the recommendations in person. I documented their exact problems and solution, exactly what they would act on and in what order, and organized follow-up to give them their next steps. Now, to all the 135,000 or more folks who are watching this, don't worry, all your data is protected. All right, so it's safe. No one's going to, like, see your stuff. But again, I personally consulted with every business, recorded every intake call, every constraint analysis, every recommendation, Every follow-up call, all my actual notes. I recorded all of it, all in preparation for this very moment. Violent, obscene, ruthless, wise. I trained a custom AI on everything. ACQ, AI. My end-to-end analysis of each of the 226+ businesses that paid $135,000 each. Every constraint, every solution, every implementation step, plus all 3 books: 100 Minute Offers, 100 Minute Leads, 100 Minute Money Models, and the notes that aren't published that made those books, all trained in ACQ AI. Then I trained the AI on all 12 implementation playbooks that you just got: the leads implementation playbooks, the sales implementation playbooks, the delivery implementation playbooks, the profit implementation playbooks. And I plugged into this AI so it could have consistent inputs and outputs. Now, I work with a lot of businesses. There's a lot of businesses here, but let me just tell you a couple of them. I worked with pest control, carpet cleaning, restaurants, waste management, logistics, cannabis, lighting, legal, accounting, wealth, financial advisors, tax, marketing agencies, content creators, influencers, media companies, sprucing, construction, remodelers, real estate brokerage, lenders, real estate agents, real estate investors, fund managers, crypto funds, web design, IT services, content ads, branding agencies, design shops, online coaches, gyms, nail salons, hair salons, massage therapy, med spas, auto repair, coaching courses, community owners, online business, e-commerce, car dealerships, logging, franchisers, meal prep, e-commerce brands, virtual assistant agencies, recruiters, insurance, physical therapy, B2B SaaS, B2C, B2B services, B2C SaaS, B2C services, cash practice, general practitioners, dentists, surgeons, urgent cares, pharmacies, HVAC, plumbing, lawn care, residential commercial cleaning. So if you're wondering, but will it be able to help with my specific business? Yes, for 3 reasons. First, I helped 226. That was 60 of them. I did 4 times more than that. Second, because I probably helped a business exactly like yours not once, but multiple times, some bigger, some smaller. Third, even if I hadn't worked with a business exactly like yours, you should want insights from outside of your industry. That is how you get ahead. As the result is that you get answers in minutes that would otherwise take years of trial and error to discover on your own. And the best part, you'll never have to wonder, hey, Alex, what should I do with my business again? So if the playbooks are your map, then ACQ AI is your vehicle. It's getting there. This is the first time this data has ever been made available to anyone and at no small cost. And if this sounds absurdly valuable, it's because it is. Normally a fraction of this intelligence or work would cost $135,000 per consultation. It's literally the most valuable thing I can give you. And here's business owners who just got in yesterday who started using it inside of— this is the Ultra Business Owners Group, by the way. Seth, has anyone used it yet? He said, I played with it all last night. I've been using AI for business coaching for the last couple of years, tried them all, but this thing has been so much more direct and decisive. I love how it references places in the books to read instantly. Yes, loving this thing so far. I've been back and forth with its answers, plugging them into knowledge base. I've already— things are already getting dialed nicely. Shayna, I was shocked at the specific details it asked for and how quickly it gave me detailed game plan. Not wishy-washy at all in true Alex fashion. This is what you need to do, full stop. Shayna, 100%. I was starting to feel that all common AI models were leaning towards telling us we wanted to hear so we use it more. This AI from Alex is completely different in that regard. It tells you what to do and doesn't cater to your feelings at all. Sorry, I tried to make it nicer, but I guess it's learned too much from me, which I need right now. And Stephanie, I found the same. It was also super specific to my business. I didn't have to give it as much context. It asks the right questions. This is real people using this now. So why would I give such an unstoppable machine away? Well, let's not pretend I'm just giving this away because I'm not. There is a catch. But before I tell you, books, experiences, and tutors changed my life more than anything, which is why I want to get these books into the hands of every entrepreneur in America. America and eventually the world. And if you're already donating $200 and see how this AI tool is more valuable than any one-off consulting that people even pay $135,000 for and will give you hilariously more value than hiring another mid-level employee or a vendor with a fraction of the experience and is way faster than trying to figure out everything for yourself through years of trial and error. And again, to put this in perspective, not even counting the fact that this AI is trained on all 3 of my books and the notes that are unwritten that you haven't seen, all 12 of the implementation playbooks, the leads playbooks, the sales playbooks, the profit implementation playbooks, the delivery playbooks, and the notes that you didn't see about creating that. And $31 million of real cash value advisory work, real checks that were basically put— that was money that people spent to help develop this for you. And more than 2 years of my life meeting with business owners one-on-one, day in, day out. These are the actual pictures. And before I tell you the additional books they need to donate to get this for free, Okay, let me just ask you a question. How much is knowing exactly what to do with your business worth to you? How much is getting the right strategy without years of trial and error worth to you? How much is having the answer to your biggest business problem in minutes to your exact specifications worth to you? How much is unlimited access to intelligence that never sleeps worth to you? Donating an extra $1,000 to other entrepreneurs? Extra $2,000? $5,000? $30,000? Hold that number in your head. If you knew beyond a shadow of a doubt this custom trend AI would help you solve your biggest constraint, which of course you can't because all business involves risk, your execution will vary. But if it did, wouldn't it be worth at least that much? So if I price this at $2,500 more books on top of the $200, I think it'd be beyond reasonable. $2,500 more books to get $31 million of consulting value at your fingertips. And that's why the ACQ AI is definitely a bargain at not $2,500 more books, but $1,000 more books. And consider this. If all this did was give you the one solution to the problem that's been holding your business back for years, Or we let us see the opportunity from the outside of your industry that lets you leapfrog all your competition or save your business from one catastrophic mistake. If all it did was give you the confidence to make your next big move, knowing it's built on a foundation of hundreds of real-world business solutions, businesses I actually work with, conversations with people in industries just like yours who are dealing with the same problems as you, wouldn't it be worth it? I think so too. That's why I'm doing this. Which is why it's an even bigger bargain at not $1,000, but $400 more bucks. Because even if only one single time you get one actionable answer to your exact specification with 10 times the clarity at 100 times the speed, it's the same thing these high-level business owners paid $135,000 for. And they did that because you only get that level of understanding by understanding the value of risk and speed. That's why people are willing to pay that kind of money. And the best part is for you, you are watching me here right now today, live Sunday, is that you only have to invest once, but you get to leverage it to your exact specifications as many times as you want, which is why leverage with skill is the best investment. Look, if I had taken that $31 million from consulting and just parked it somewhere, it'd just be a pile of money. Who cares? But instead, I took 2 years of my life and the fruits of all that labor and put it into an AI tool you can use. So which would you rather have? 400 bucks worth of cash or the help you need to get to where you want to go with the custom ACQA AI trained on everything 24/7 on demand? Right, me too, which is why this may really be the best offer I've ever given at not 400 extra bucks, but only 200 extra bucks. Because I want each of you ultra ballers, the truly serious business owners, to have an unfair advantage, to 2x, 5x, or 10x your business over time. And I know how game-changing having the right answer at the right time has been for me. And I want this to be within your financial means, but still a serious decision. So I'm not going to ask you to donate $400 more bucks. I'm not even going to ask you to donate $200 more bucks. And given this tool, Adds clarity, structure, speed, volume, and wisdom. It only makes sense that it has a real cost. It only makes sense to do right by everyone who's ever invested in the development of this project, all the people who were, who were behind me yesterday, which is why I'm going to give you access to the ACQ AI custom trained on everything, 2 years of my life for an extra donation of a one-time extra donation of Free with the original 200-book donation. So yes, it's all included when you donate 200 books, all right, as my way of saying thank you to all the players for putting books in the hands of the entrepreneurs who need them. All right, you guys are all amazing, so thank you guys so much. So let me quickly recap what you're getting when you donate 200 books at go.acq all right? So you're getting 200 books right off the bat, $5,998 value. On top of that, you're getting the lead system, which includes Go-To-Dads Playbook, the Hooks Playbook, the Branding Playbook, the Marketing Machine Playbook. The Hooks Playbook is so underrated. If you think about what this does, like, every single person who enters your business begins entering your world through a hook. Whatever it is, whether it's an email, a post, an ad, a piece of content, whatever it is, there's a hook, the first thing. And if all you did was just double double the effectiveness of the hooks across your business. Nothing else would need to change and your business would double. It's not a promise it's gonna happen for you. Your results will vary. But the idea is that if you can just execute this consistently, you can have tremendous impact on the business. That's just one of the 4 playbooks you get in the lead system for free. And in the sales system, you're getting lead nurture, closing, and the proof checklist. Right now, like, one of the things you can immediately do is create proof-based assets. I talked yesterday about this at length. But right now, people are taking way too long to close. It takes you long calls, takes you multiple calls. The issue might not even be the script of the offer. It might be where and how you're implementing proof. This checklist solves that problem. So just think: fewer sales, more deals, higher close rate percentages. I'm saying that's the goal. Not saying that's gonna happen for you. Most people do nothing. All right, so you're gonna get the lead system for free, again the sales system for free, and you're getting the delivery system for free. So you can juice LTV, keep people paying longer, keep them sticky. And you're getting the profit system absolutely free. These are the fastest things that you could implement in a business tomorrow if you had to cover this donation. I'm not saying it will happen. I'm saying that's what I would do if I were you, is the first things I would implement. Because you don't have to do anything, you don't have to change anything about business, just changing how you position your pricing. And you get the ACQ AI training on $31 million of consulting that includes all of this material that I just said, custom trained to personalize it to your specific business the same way people who paid $135,000 paid me to customize to their business. That's why I trained it for 2 years to be able to actually deliver something valuable to you when you help me put 200 books in the hands of entrepreneurs who need them. But I've got one more free gift for you when you do the ACQ virtual implementation workshop. Let me get you a nice little, nice pretty, pretty setup here. There we go. Look at that. So to make sure you use the AI to the best of your ability, I want to walk you through the same process that people pay $35,000 or even $135,000 for and love it. All right. So when you donate $200, you'll also get the ACQ Implementation Virtual Workshop. So I'll be personally leading you through the entire implementation process to find the playbook that'll help give you the highest return today, the one which, which one you'll need next, and how to best use the ACQ AI to implement it. It. At the virtual workshop, you'll identify which constraint gives you the maximum return on effort using our most effective frameworks to help you use HQ AI to find and create leverage. Now, you'll pinpoint whether your bottleneck is demand or supply, and then you'll install what I call quad promotional funnels that allow you to scale across both sides of the business. You'll leave with a clear roadmap showing which playbook to start with for maximum impact personalized by the HQ AI for your exact business. So here's the result. You'll get clear on what's holding you back and then know which playbooks to use to solve the issue and unlock what I call leverage growth and use ACQ AI to maximize it. So if the playbook's your map, think of the ACQ AI as your vehicle and the workshop as your guide. An in-person version of this is $35,000 run by my team. I'm not involved. It's just my team. And it's one day. The experience is— this experience, this one right here, is virtual and it's led by me. So that's the difference. That's the trade. But here's just a few happy stories of our in-person experience that my team runs. So this is Joshua Thompson. I followed Alex's content for a long time. Expectations were high. Needless to say, they absolutely delivered. Happy Bay Construction. We've never been to an event packed so much value in 2 days. Straight business. Worth every penny. Sarah. Been to Vegas twice now. Can say without hesitation, helped my business tremendously. Mike Lynch, one of the best HighLevel business events I've been to, recommend for any business owner. Julie, nearly instant ROI every time we come. Noble, solid service. If you've ever gotten value from video, let's be real, we all have, imagine that times 1,000 being blasted at you like a machine gun for 2 days straight. All right, so like there's a lot of these and I could keep going, I could keep going. There's many, many, many of these. And you get access to the ACQ virtual workshop. For free when you support 200 entrepreneurs by donating bucks. All right, so when you donate $200, you're gonna get the lead system, all 4 playbooks, free. You can get the sales system, all 4 playbooks, free. You get the delivery system to juice the hell out of LTV so you can get your customers worth more, so that you can spend more money to scale, so that you can spend more money on talent because customers are worth more to you than they are to your competition. And you're getting the profit implementation playbook, 3 playbooks that you can instantly use inside of your business to drive bottom line, which one of the biggest things you can do in a business that requires little operational effort. On top of that, you're getting the ACQ AI training and 226 one-on-one consultations with me that I did extensive amounts of work with so that we could find as many business prototypes one-to-one with you. It's the best thing I could do is like, okay, well, how do I consult with the 226 most common businesses that exist, which then cover 80%, 90%, 95% 98% of businesses out there. Again, that's not a promise. I'm just saying it's very likely that I not only work with one business like yours but multiple. And the ACQ virtual implementation workshop to help you, guide you on how to use this tool, how to wield it, because this is a tool, right? We have to— I'll show you how we wield it internally because our team uses this too, right? So I mean, this tool is my internal tool, and you're like, why would you give away something that's valuable? Because I'm trying to I'm trying to— I was gonna say I'm trying to break the record, but we already did. All right, I'm trying to put the books in the hands of every entrepreneur in America, right? That's what I'm trying to do. If you're like, wow, that sounds absurd, that's why I'm doing this, and it's also why this is going to go away. And it's all free when you donate 200 books to other entrepreneurs. You go to go.acq.com. So if you want my competitive advantage to be yours for less than the cost of Chipotle burrito every day, That's $8.33 a day with a firm. You can go to go.acq.com right now. Now, I've seen many of you already donating books during this presentation, and it makes me incredibly grateful. So thank you guys, like genuinely, thank you. But I also know that some of you guys still might have a question or two. Before I bring up our 5 mystery headliners, which we won't because they actually went yesterday, let me address some of the questions that I expect people to have. So first off, this is a significant commitment. So let me be direct about something. If you've gotten value from my free nuggets, free YouTube videos, free podcast, free scaling roadmap, free audiobooks, free keynotes, free newsletter, free courses, free events, please donate some books, which you can do here right now at go.acq.com. And if you haven't gotten value, then please don't. I really mean that. With that said, While you guys check out, I want to share something cool with you guys. Over the last year, I've been, I've been studying something that I at least call risk-reward decision-making frameworks of the wealthiest people in history. People like Rockefeller, Paul Getty, Bezos, Musk. And what amazed me was a common theme. These guys had to make huge bets and go all in multiple times. And those moments are the inflection points in their lives and wealth. You can watch it. When you look at their wealth graphs over time. And so, for example, Elon, age 27, exits his first business, Zip2, $22 million in cash. Most people would retire here. Instead, he goes all in on his next thing, a payments platform. Then 31, exits PayPal, $175 million in cash. Most people would for sure retire here, but instead goes all in again on rockets, cars, and solar. Age 37, SpaceX almost runs out of money. He puts everything he has in and has his first successful launch on his fourth try. But wait, there's more. Age 46, Tesla's one month away from running out of money, risks his net worth to borrow money to float the company and turns the corner with the Model S. 54, now the richest man in the world with three of the most valuable companies ever in position for growth. And the others have the same wild stories and understanding of risk and reward. Bezos actually has two of my favorite quotes of all time on risk-reward. One of them was the opener to my Offers book. Outsize returns often come from betting against conventional wisdom, and conventional wisdom is usually right. Given a 10% chance of 100 times payoff, you take that bet every time, but you're still going to be wrong 9 times out of 10. We all know that if you swing for the fences, you're going to strike out a lot, but you're also going to hit some home runs. The difference between baseball and business, however, is that baseball has a truncated outcome distribution. When you swing, no matter how well you connect with the ball, the most runs you can get is 4. In business, every once in a while, when you step up to the plate, you can score 1,000 runs. This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. And the second is short and sweet, and because of that, it's easier to remember. So I think about this one a lot, which is just that humans tend to overestimate risk and underestimate opportunity, which led me to one large conclusion. History rewards us for being bold. Because I know some of you guys are stuck trying to figure out your next move, scaling like crazy, trying to keep the wheels on the bus, and some of you guys are just trying to stop the bleeding. And I've noticed this common theme for myself. Every sticking point I reach in business, there's usually some big bet I have to make to get to the next level. And so I like to remind myself of this when I don't feel courageous. And so each of these figures had moments where they had to make high-stakes decisions not once but multiple times and go all in again. And since decisions are the highest leverage actions we can take, I thought sharing some of the decision frameworks and bets that shaped my career might be the highest value leverage that I can give you. Is that okay? I think they're cool. Okay, rock and roll. 10 decisions and frameworks that changed my life. Big decision number 1: quitting my job to become an entrepreneur. So I'm on the phone with a close friend, Victor. He was my first free client, by the way. That's his before and after. Pacing around my apartment for probably the 50th time debating if I should quit my job and start a business or not. So, you know, I'm saying the normal thing, like, what if this doesn't work? What if I run out of money? What, you know, I'm doing okay, why change anything? I've got a lot going on right now. Things are super busy right now. And, you know, like a good friend, he listened and waited for me to list all my reasons, and then he said something I'll never forget. I said, "Dude, the only thing that's guaranteed is if you risk nothing, you get nothing. It sounds like all your reasons not to do it are the reasons you should do it." And so we ended up both quitting our jobs after that conversation, and I ended up driving across the country to become an entrepreneur. And I can safely say that that big bet, that big investment, was one of the best decisions I ever made. And my friend Victor helped me, which led me to big decision number 2. Learning the gym business. So I find this gym expert on the internet and I drive across the country straight to his gym. So believe it or not, this is actually the picture that I sent him right outside when I got there. No idea what I'm doing. I just quit my job like a week ago and I'm just like completely like free in the wilderness. Like, what is happening right now? And I took a picture in front of some random guy on the internet's gym being like, I'm here. So after driving 36 hours, I really didn't know what to expect. And so as soon as I sit down in his office, he offers me to join a gym owners group for $10,000. So I freeze up and I tell him, I'm not sure about the point of my business career to make an investment like this. But Sam says, have you ever made a decision like this before? I said, no. He's like, well, you only have to answer 3 questions. If you answer no to any of them, don't do it. Deal? I said, okay. He said, will this get you closer or further from your goals? Yes. Okay. Does it increase your chances versus doing it on your own? I said yes. Okay. Do you have access to money to get started? Yes or no? Yes. He said, well, since you said yes to all three, it's a logical decision, so I don't think you'll regret it. And so I did it. I invested in me and it ended up being one of the best investments I ever made. It was the first big domino that moved me in this direction to where I am today. And to be clear, that one group isn't why I'm here. But the decision to invest in learning skills is. It was the first big investment I made. And so I always frame these decisions directionally rather than absolutely. So instead of asking, will this thing scale, save XYZ, my business? And the answer is it certainly won't. Only you can do that. But instead I ask, does this get me closer or further from my goals? And for me, when the answer is yes, I move forward knowing I'll figure out the rest along the way, which you can do by going to the link at go.acq.com. And despite being terrified to spend that kind of money, I did. And that decision ended up being one of the largest factors to why I'm here today. So here's what happened next. I go to my first gym owners meeting. Remember, I don't own a gym here. And that led me to big decision number 3. What kind of gym model should I start? So I like bodybuilding, I like powerlifting, I like fitness stuff. And so I show up to this meeting, I wasn't even sure I should be in a room like this, and my turn to talk comes up. And so I say, I wanna start a 10,000 square foot gym. And the gym owners jumped on me and were like, never go above 5,000 square feet for a training studio. I was like, oh, got it. All right, noted. And then I mentioned specific equipment and I said, this is what I wanna get. And they said, you don't need that. You know, you can get most of this stuff for 10 cents on the dollar at auctions. I was like, oh, okay, got it. Wrote that down. And then I was like, okay, I wanna get retail space, something like $5 a foot. And they said, oh, never go above $1.50. I was like, oh, got it, got it. And so in 30 minutes, they saved me 5 years and probably $250,000. I couldn't even gotten a higher ROI if I tried. And that's when I realized just how steep the price of ignorance is. It's a tax we all pay in time or money, and we pay with whatever we value least. But we pay the ignorance tax either way, the cost of not knowing. These decisions I made, to be clear, before I was ready. And I think of those decisions now like a rocket ship. Like a small directional change in the beginning can create huge changes down the line, good or bad. So sometimes starting before you're ready is exactly when you benefit the most. It's also why I secured financing through a firm which works out to $249 a month for anyone who qualifies and wants to donate. You just go to go.acu.com, all right? Just remember to check out as a guest to use the financing. And to be clear, don't beat up— I just tried to make it so anyone who's motivated can donate and get it. Just hit the link at the bottom, you can walk through the steps. So anyways, the decisions that Sam and that group helped me make set me on this better path. Which then led me to decision number 4, starting my first gym with my partner who never was. So Sam connects with another gym owner in the area and says, "We should partner up, start a bigger gym together." So 2 weeks before the gym opens, my to-be partner says, "Hey, I think we should go to this workshop. It's 3 grand, but they promise if you don't make 10 grand by the end of the workshop, you can get your money back." $3,000 was still a ton for me at the time, but it sounded like stuff I needed to learn. So I paid and I went with him to Vegas. Spoiler, I did not make $10,000. I didn't even make $1 from the workshop, but I did learn a little skill called Facebook ads in 2012. And so believe it or not, I actually just got this picture this year. So a friend of mine that I've known for years, obviously now, he looked through his phone memory and he took this picture of me at the workshop. This is me at the Aria in Vegas actually learning this. Anyways, I thought this was really cool. Like I have a picture of the exact moment. Moment. And so my— and so I'll fast forward this. So my to-be partner didn't make $10,000 either, and he actually got upset and asked for a refund. But I didn't, because I saw how I could use this to get people in the gym. And so the night before we had to sign the lease, my to-be partner, who never was, backed out. And so I had to come up with his half and my half, which is why I didn't have enough for two rents and slept on the floor. For those of you know my story, But learning to run ads in exchange for a $3,000 investment, yeah, you could say it worked out for me long-term. So the bottom line is this: for the right person, ROI should be the least of their concerns, because to winners, learning skills is always worth it. And winners only become winners by taking action before they are, and that's how they win. But if you just need to take a bet on yourself, then do it. You're the only asset you can never lose, and so investing in you is the best long-term move you can make. With this or anything. And I made it easy for you at go.acq.com. But that takes me to big decision number 5, find a way or make a way. So I open up my gym, I get chairs and a table from a dealership down the street. So there's actually a car dealership and they put this out on their front lawn. And I, as I open my gym, 'cause I have no money, I only bought gym equipment. And then people were coming in being like, "Hey, can I sign up?" And I didn't have a printer, I didn't have tables, I didn't have chairs. So like, I think the first people I like walked around and realized this, I was like, "Oh my God, I need this, but these things cost money." So anyways, they gave them to me for free and I think I gave them like a month of membership or something. But anyways, so I run my ads and I sign up 22 members. And I actually remember texting this picture to my dad, which is, you know, it's crazy. You know, the first, probably the first 5 years of Gym Launch after this picture, I used to choke up every time I saw this picture. I have now habituated. But like, I remember killing myself to get 22 members and I was super proud of it. Splayed it all out to, you know, show it off. And so anyways, one of those members changed my perspective. Her name was Jamie. And so single mom, 4 kids, 1 job, comes in, says she wants to lose weight. I told her the price, she said she couldn't afford it, and so then I just paused as a good salesperson should. So then she finally said, "I'm gonna do it anyways, I'll figure it out." And so she became a huge success story for me. And so much later I asked her, I was like, "Hey, what'd you end up doing to pay for this?" And I asked so I could also tell other people, you know, who were saying they were struggling with, you know, financially or weren't sure "Sure." She said, "I just drove Uber one day a week when the kids were at their dad's. I was just resourceful." It was so interesting to me because she taught me the difference between resources and resourcefulness. Everyone thinks you need the first when you really need the second. Whenever we have something tough that comes up, what do we do? We become resourceful. And so the thing is, is that we only tend to be resourceful with the things that come onto us rather than things we want. It's one of the interesting things about humans, right? Especially business owners. Like if you needed a, if you had a big tax bill tomorrow, what would you do? You figure it out. You figure it out, right? If you have to pay payroll, what do you do? You figure it out. If you have to pay rent, what do you do? You figure it out. And so what's interesting is that when it's the government or when it's a landlord or when it's your employees, you always are resourceful. But when it comes to yourself, you stop being. And that resourcefulness is the thing that you need to get to the next level. Learning that skill, which it is a skill, it's a behavior set, to be able to use it constantly, not always when you're just in need from external threats. And so as a single mom, you can imagine she could have easily said she didn't have the money, but it just came down to priorities. She just decided this was more important than the least important thing that she was doing and spending money on. And then she made the trade. And I think about this a lot because I'm like, if I want something, whatever it is, I wanna make an investment, I wanna go somewhere, I wanna buy something, whatever it is, right? I think to myself, of all the things that I do and of all the things that I spend money on, Is this thing more important to me than the least important thing that I spend time or money on? If the answer is yes, I trade up and I continue to make that trade. And if you keep making that trade, life gets better. And so in addition to that, if I think my situation is hard on a bad day, I think about Jamie and I'm reminded that there's always somebody who's had it worse and done better, right? And I found one of her first progress pictures and she actually ended up losing close to 100 pounds. It's not this picture. But I just thought it was kind of cool. I found this from 13 years ago. This is actually Jamie. Kind of cool. So, and she did it by focusing on her resourcefulness, not her resources. And the best way to increase resourcefulness is to learn new skills. It is a behavior set. And so that's why I distilled all the practices into playbooks and checklists. You can just follow them, right? Each playbook you can get through in one sitting. Like, key point here, you can get through these in one sitting. It took me time that you don't have to pay to figure out the 100 ways to do these wrong.. With these playbooks, you can just start with what works. You stop wasting your time on what doesn't by donating 200 books at the link below at go.acq.com. So that led me to big decision number 6, learning high-ticket sales and high-ticket services. So fast forward, my gym's growing but not fast enough. So I reached back out to the guy who ran that workshop. He had like 10 gyms at the time, and I asked him, hey, you know, can you help me grow my gyms faster? He said sure, and then he told me the largest price I'd ever heard. And of course, my initial reaction is, I'm not sure, right? He says, I'm not here to convince you to spend money you don't have. My goal is to help you save time you haven't spent. You're going to have to figure this out to get to where you want to go. So you're going to buy the lessons either way. And everything you're telling me is that your business isn't growing fast enough. So you're already paying for this with time. So the question is, is that how you will keep paying? Is that how you still want to pay? Because you can pay with time or money. But only one of them you can get back, which is why I made this to save you time and money. So if you're ready to avoid the ignorance tax, the only kind of legal tax you can avoid, by the way, you can go to go.acq.com and you can get all the stuff that's pictured below. So I end up making the investment, and this guy was in Australia, so I did it and I flew across the world and I learned about semi-privates and how to sell high-ticket services. And these pictures, by the way, when I got there, he was like busy working. And so he just had his secretary basically take me around town for the day. I have 57 images of me in front of just like all these random landmarks inside of Melbourne. Just me, like in my 20s, just like, I don't know, I'm just flexing around 'cause I'm here to learn about this stuff. But I did end up learning it and you could say that it absolutely changed my life. But it was a huge bet at the time, which led me to big decision number 7, going all in on the skills needed for gym launch. So I only knew how to run ads locally. I needed to learn how to run them globally. And I reached out to a bunch of agencies, but I couldn't afford their services. And so finally get on the phone with one guy and I ask him if he'll just tutor me. He says no, but I was desperate. So I asked, what would it take? Which, by the way, way better question to ask yourself and others if you truly want something. Anyways, he says more than I was prepared for. So I hesitated. So anyways, he says, think about it like this. Over the next 12 months, you're gonna spend this money either way. That money's already gone. So it's not about spending it, it's about where it goes. So are you gonna keep spending it on stuff that doesn't move the needle, ads that flop, leads you waste, sales you don't close, people who churn out because you don't know how to fix it, hires that don't deliver, you not having a brand even though you keep trying, or you're gonna exchange it for something that builds your business? Because money only has value when it's exchanged for something better. And what's a better trade than the skills you need to build the business you want? And so I did it and became the best student I possibly could and learned what I needed to advertise B2B and start launching gyms, which ended up being one of the best investments I ever made. And my hope is to provide you the same opportunity for you and 200 other entrepreneurs, which you can support by donating books at the link below. Again, your life will be different from mine. All right, so will your results. I share these to explain how I made the decisions that changed my life not to guarantee any outcome for yours. Big decision number 8, my next big bet on skills. So fast forward, Gym Launch works, but we've plateaued. For 3 years, I'm stuck at $30-ish million a year. And I get on this podcast that I talk about a company that I'm a huge fan of. The host after the podcast says the founder's a personal friend and he can make an intro. So I asked him to and he did. And at the time, the founder said his company was doing $1 billion a year in sales. This guy was the richest person I'd ever spoken to at the time. So we talked for a while, and I asked him what he thinks that I should do to get unstuck. So he tells me this. He says, well, sounds like you need a different way to advertise. And so I counter with, well, I've tried some stuff in the past and it didn't work out. I'm not sure if that'll work. Let me just see if my current initiatives will work out. I've got some, you know, I've got some coals in the fire. And this guy does not need to help me, but he drops this bomb on me. He says, if you've done something in the past and it didn't work, the only thing worse than making one bad investment is letting a bad investment prevent you from making a good one. And if you do, you let the bad investment burn you twice. And then he follows up. He says, listen, imagine you could go back in time and talk to your younger self opening your first gym. I said, yeah, okay. He said, would you have things to tell him about what to do differently? I said, yeah, of course. He said, right, but now imagine younger you doesn't listen and says, I'm super busy right now. I've got a lot of coals in the fire. I'll get to that later. He says, you get it? That's what I'm trying to do for you right now. You're only hesitant because you can quantify what you have to lose, but not what you stand to gain. And that's why making big bets is so hard and why so few people make them. So I made the investment of time and money into content. I listened to his advice. It was one of the best investments I ever made, despite being unsure of it at the time. And so if you're feeling any of those same hesitations, that might be your business telling you exactly what it needs. It isn't about the timing being perfect. It's about solving what's making the timing feel imperfect. And so if that sounds logical, go donate some books. If it doesn't, it's cool too. Which led me to big decision number 9. So there are moments in your life where everything branches, right? You can probably think of some now. If I hadn't gone to that coffee shop or signed up for that class, you know, this great thing wouldn't have happened. Happened. So for me, one happened 8 and a half years ago when I was swiping on my phone during lunch. So I saw a fit Persian chick and I figured, why not? So I swiped right. But I think about this a lot, 'cause like, what if I hadn't swiped the other way? Like, I wouldn't have met her. And I shudder to think about what my life would've been like without Layla. Like, and I think about this because without her, like, I wouldn't be where I am today. And the thing is that there's a version of you 6 months or 6 years from now looking back on this moment wondering, what if I hadn't taken that step, right? What if I hadn't gotten the tools I needed, that piece that then fixed the business, that thing that fixed churn, that thing that fixed our sales, that thing that fixed our show rates, the thing that fixed our ads, the thing that fixed our content, the thing that got our brand actually spinning. What if I hadn't had that piece that's been pivotal to us getting to the next level? What if I hadn't done that? Which is why it's important to take the leap and be bold. So if you feel like taking the leap and being bold, you can go donate books, help 200 entrepreneurs, and you get everything you see in front of me. You go to go.acq.com, which then brings me to one of the biggest leaps that we made together. Decision number 10: buying this building. So we weren't sure if it made sense for us to get a building, definitely not this big, and we were considering the decision. We came down to this framework: when we're old, will this matter? When we're 85 and looking back on today, if we do this, is it going to change the outcome? Well, if it doesn't work out and we're 85, we're looking back, is it really gonna change anything if we bought the building or not? Probably not. But if it does work out, it could change everything because the downside's limited. We could sell this building, not a huge deal. You could sell these books. That's the downside. You could just sell the books, not a huge deal. But the upside is unlimited. We could turn this into a campus for talent, culture, team, clients, and build the life we want. Which is a framework that we use a lot when we're thinking about bets. What if it goes wrong and what if it works? And no matter what, we figured we'd do what we always do. If something bad happens, we just figure it out. We're resourceful. And so we let the investment be something that motivated us rather than made us hesitant. So that like, that stomachy feeling, like right before you're about to click a button, right before you're about to make a move, like that little feeling, I have trained myself to know and identify that feeling as, a good feeling rather than a bad feeling. Instead of it being anxiety, it's excitement. It's something about me about to make a decision, me stepping into a new identity, me stepping into a behavior set that is foreign to me but might be the behavior set that I need to step into to get to where I wanna go. Because buying this building and our annex now, the second building on our campus, have been some of the best investments we ever made. Despite being unsure, turned out better than expected. And so if you have questions about your business, that's why I made ACQ AI. That's why I spent 2 years with 226 businesses one-on-one doing so many days of work that did not scale, was to create something that could so it could help. And why we have a whole day dedicated to making sure they have exactly what you need at the virtual invitation workshop that people pay $35,000 plus for in person for my team. And I will be leading you through the whole day virtually. And that's so that you can use these, these tools to your advantage. So there's the 10 decisions and frames that helped me make some of the biggest bets and investments in my life that paid off. Was that helpful for you guys? Because I know some of you guys are stuck trying to figure out your next move, scaling like crazy, trying to, trying to keep the wheels on the bus. And some of you guys are trying to stop the bleeding. And going all in, taking the leap, may be the best thing you do. At least it has been for Rockefeller, Paul Getty, Bezos, Musk, and it certainly has been for me. To be clear, I'm not saying what happened for me will happen for you. You can't make the same decisions as me. Your life is unique, so is yours, and your results will vary, right? And to re-quote Bezos, humans tend to overestimate risk and underestimate opportunity. This long-tail distribution returns. It's why it's important to be bold. Big winners pay for so many experiments. We are rewarded for being bold. That said, for those of you who are motivated to be bold and take action now, I've got one more surprise free gift for you for helping me help 200 entrepreneurs, but it disappears the moment this livestream ends. The $100 million launch blueprint. Available now only on this livestream. So this is different from yesterday, by the way. Most business owners are terrible at launching things. They post once on social media and send a single email. Nobody cares, and they wonder why. Then they watch competitors with inferior products destroy them simply because they know how to create demand. I spent the last 14 years mastering the art of launches, from flying city to city launching gyms, living out of extended stays when I was dead broke, book, to launching supplements that did $74 million in sales with almost 400,000 orders, to launching software that had 15 million users, to launching books that shattered records, both topping the all of Amazon lists. Launching is how I built what I have. This launch that you're watching right now, I invested $4 million in ads alone to execute. There you go.

There are the receipts.

And it just broke a world record. One that literally 9 out of 10 of the people who had this record beforehand were literally world leaders. Like, I can't emphasize this. Like, if you learn these skills, you can change your life. And I'm not saying you have to do it with this. This is just a way that I can hopefully incentivize the business owners to donate other books to other entrepreneurs. 'cause I had to come up with something. And so every email, every ad, every piece of content was strategically designed to create maximum engagement, maximum impact. And so here's everything I spent 14 years learning, 2 years assembling, this whole plan, and millions to create for this record-breaking launch. So here's what's inside. You'll get the email and SMS sequences that drove hundreds of thousands of registrations. I think as of yesterday morning it was 580,000 registrations. You get the video sales letters, 5 different VSL scripts that converted cold traffic. You'll get paid ads, 1,000+ ads that profitably scaled this launch. This complete webinar, which I think is 1,700 slides, transcript and production notes. And the launch timeline, day-by-day blueprint for recreating this exact launch. Launch memos, our internal documents, I think is one of the most valuable things we have because like Your ability to make high-quality decisions with high stakes is going to be the thing that allocates the resources you have against the highest leverage opportunities that exist. And if you do that, you will move forward faster than other people who have the same resources as you. This is how two people can start with nothing and one can achieve something. It's because of leverage. How do you get leverage when you have nothing? Skills. And so the launch memos explain our internal documents, they explain the strategy and thinking behind the launch and the two-book bundles. The $200 and the $800. Alright, the $800 is for anybody who's a Super Baller. It's on the thank you page. I don't spend too much time talking about it because it's only for Super Ballers. You know who you are. Alright, for everyone else, it explains all of that. Now, this launch blueprint, let me explain why I think this is so, so wildly misunderstood by most business owners. From launching a lemonade stand to launching the iPhone, every business of every size needs to launch to You need to make your offers available. This is something that took me way too long to learn in the beginning of my career. From launching new products to new locations to new services to new features to new events, the difference between businesses that explode and businesses that die is their ability to channel demand into buying behavior. These assets work. The same psychology works whether you're launching to 100 people or 100,000 people. You're getting the exact multimillion-dollar assets that just shattered a world record. Like, no one else, literally no one else can say that. But only if you donate while this livestream is on. The moment the livestream ends, it will no longer be available. And so this is your final chance to get the launch blueprint worth more to me than just about anything. And so if you want to master a core skill that built my material wealth and get everything we use to break records, go to go.acq.com right now before it's gone. It's a special note, the live-only bonus launch collateral, this stuff, is digital, unlike all these playbooks, and the main reason is because we're still doing the launch. All right, so we couldn't print it ahead of time. Now, this offer won't be for sale after the launch, so if you want it, you need to check out at the link below right now at go.acq.com. And this implementation megasystem is first-come, first-served. So when you help me on this mission, my hope is that I not only help you achieve yours, but that we together can help 200 other entrepreneurs save their businesses, save the world. So that's why I'm trying so hard and spent so many countless hours doing the absolute sheer volume of work, the unscalable, over 2 years to make all of this for you. This is an absolutely mind-melting amount of work to do this, to actually create something that would really help. And so let me tell you everything you're getting when you support 200 other entrepreneurs at go.acq.com. So when you donate $200, you're getting $200 right off the bat. You're getting $200. That's real value. You could, you could do a lot of things with that. All right. On top of that, you're getting the lead system, which includes Go-To-Ads, hooks, branding, and the marketing machine so that you can really scale your content, really scale your ads. This machine gives you fresh content to make every single week without you creating content. It creates it for you. All right. That's the first 4 playbooks of the lead system free. Next, you get the sales invitation system, which includes lead nurture so you can get them to schedule, get them to show. Once they show, you have the closing playbook to help you actually close the deal. And if they're taking too long, that's what the proof checklist is for, so you can streamline the process, process, and then diagnose your entire funnel or sales motion to figure out where the holes are, where you need to insert proof. Like, this thing's awesome. You get all 3 of those for free when you donate $200. On top of that, in the delivery system, you get the lifetime value and retention, so you stop losing customers on the back end and you make them worth more to you than anybody else. Free. On top of that, you get the Profit System, which includes FastCash, Pricing, and the Price Raise Letter Playbook. FastCash are these instant plays. You can just literally just, they're already pre-made. You just fill in the blank and send them. You can put them on a cadence. They are things that drop disproportionately to the bottom line because every business has existing customers, or at least a business that has customers has a list that you can hit, and using this is one of the fastest ways you can generate cash flow in a business. I'm not saying it's going to happen for you. I'm saying that's how it works. The same thing with pricing and price raise letter. You literally send them and immediately see changes in the business. They're the lowest operational drag things you can do. That's all 12 playbooks you get for free. On top of that, you get HQ AI trained on all of those playbooks, 226+ consultations, the unwritten notes for all 3 of my books, the unwritten notes for all of the playbooks on top of that to train on businesses probably identical to yours, both bigger, smaller, and the same size, so you know exactly what to do next. And you can ask specific questions to get specific answers. Answers. And to make sure that you know how to wield this tool with skill, we have the virtual implementation workshop they'll be leading you through that people pay $35,000+ for that I will be leading virtually, and you can invite friends— by friends, I mean your employees— to come to. All right. And while the livestream is on, the launch blueprint, which contains the collateral for this launch that broke the Guinness World Record for the fastest-selling nonfiction of all time, Like literally no one else could say that. And this took 2 years to put together and plan. And you'll get the internal memos from months and months and months ago of putting each of the pieces in place. And I promise you, the little breakdowns that you're gonna see on X and LinkedIn, they do not know what they're talking about. That will show you why this worked and how you can model it to launch whatever it is that you wanna launch. New locations, new services, new businesses, new products, new events, anything you want. You can launch using this framework. And if you qualify through a firm, you can donate books to get everything in your hands for as little as $249 a month interest-free. And if you aren't seeing a firm, just hit the top right, check out as guest. It's also at the bottom of the page. You'll also see it right above the thing. You hit the button after you've made sure that you put in your address. It'll pop out. All right, and if you have any issues checking out, hired and trained 300+ phone reps to help you. You'll see their number on any failed checkout. Just call them and they'll help. All right, so let's do best-case, worst-case scenario. I think I've covered best-case scenario, but big picture, you change your life forever, your business scales faster than you thought possible, save the world. All right, that one's pretty clear, but let's talk about worst-case scenario. So right off the bat, you get 100% dollar-for-dollar tax write-off as a business, number one. Number two, instead of giving these away, you could just literally resell all 200 yourself and then just keep the bonuses. If you wanted to. And to give you context on this, we sell lots of books, like before this launch too. So before this launch even started, sold 1.3 million copies of the book. So we sell thousands every day. So if you wanted to, there is demand for these. These retain their value. So you are getting 200 books on top of this. Everything else is just free. You can also use these books as lead magnets. I've already seen so many people like getting people to join groups, getting people to hop on calls, getting people to show up. They just use these as lead magnets to get people to take actions, to get prospects to turn into customers, or as gifts to new customers, or as a bonus for joining a community or coming to an event, or a great one, leaving a testimonial or review, or as an onboarding gift for new employees. This is actually a big surprising one. One of our largest use cases of bulk buying for books is actually companies that hire— they basically train all their employees using the $100 Million Series. So it was one that I didn't expect, but pretty awesome. And all of those use cases, all of that worst-case scenario is before you even use a single tactic from all four of the lead system, the sales system, the delivery system, the profit system. That's before asking the ACQ AI even a single question. That's before the valuable multiplication that you're going to get and the skills you're going to learn at the ACQ workshop. And that's before deploying even a single artifact from the launch blueprint. I feel like it's a pretty amazing worst-case scenario. 100% tax deduction for the business. Sell the books to recoup some or all the costs. Give as a gift to new customers. Use it as a lead magnet. Give as a gift to join a community like school, use them as an onboarding training or new employee gift, gift bonus given at your next event or meetup. Plus you just feel good about helping 199 other entrepreneurs grow their businesses. Just a quick reminder, but for those of you who just want to do good but don't want to take the time to give them away, we will gladly handle the distribution of books. It was the number one request from last year from people who did, who ordered more for distribution. All right. But if you want some of them, just use the code you get in your email to get free books. Whatever you don't want, we'll donate the rest. All right, the codes are good for a year, so use whatever you want. Everything you don't, we'll donate. So here's what happens next. Go to the link at the bottom of the screen, go.acq.com, hit this button, check out. If you have any issues checking out, call the number that pops up. And for the larger businesses, which is about 15% of you here, I took a couple screenshots from inside the community for the largest business owners who already donated more bucks, which is awesome. Awesome. But for the larger ballers that are here, I do have a special thing for you guys on the thank you page. You guys already know who you are. And it's just a one-time thing that I'm doing only for this launch. It's the number one request I've had over the last 4 years. And it's something that I'm only doing for 6 months just because I really want to hit this goal. All right. And so there's a short video on the next page showing how you can get access to me for 6 months, meet each other, and some other cool stuff if you choose to donate even more bucks. All right. It's a one-time thing I'm only doing for this launch. There's more details inside. All right. And I did it this way mostly to create a barrier so only someone who could spend that without needing a sales call or convincing would be in. Right now, I think there's only like 400-ish people in the group. It's not very, like, that's not very hard to manage. So like, it's a screaming, a smoking deal right now. And you can upgrade your order with a click at checkout. All right. But you got to donate 200 books first to get that one. All right. So that's the deal. So do that first. But the launch bonus disappears the moment the livestream ends. So if you want that, go to go.acq.com. And so here's what you're getting. Huzzah! All right. Now, perhaps I will have my lovely assistant and I will remind you, as long as this livestream is on, you can get this. But the moment the livestream ends, the launch blueprint disappears. $100 million men, can you please assemble?

Our getup, our Hermosi hotline. I'm not green. You're not green. But here I am.

We have somebody from Guinness. Oh. Who's coming out. All right. Share some news. Yes. Hello. Hello.

Hello. Hi. Hi.

How are you today? Good. Good. How are you? Good. Hi. Hi, everyone. My name is Tina, and I'm so honored to give you, share a great, great news today. That's Alex Hormuz, you break a new Guinness World Records title. Oh, and the title is the fastest-selling nonfiction book, and your final result is 2,917,400 43 copies sold within 24 hours. That is a new Guinness World Records title. Congratulations, Alex, you are officially amazing. Thank you so much. Would you like to share it?

Yeah, sure, sure, sure, sure. Yeah, here we go.

Yes, we'll go on both sides. There we go, here we go, we'll do it like this.

Greenman, we got it, we got it.

All right, thank you so much. Thank you, thank you. Congratulations.

Oh, thank you so much. So amazing. Oh, cheers. I just wanna— I just wanna remind that for nonfiction, we just have to get to 3 million copies in 48 hours to beat HP number 4. Is that really what it is? Goblet of Fire? It's 48 hours? They did in 48, so we have 48 hours Oh, sick. So I think we've got, I think we got give it 60 minutes and we're gonna beat Harry Potter Goblet of Fire.

Well, let's rock and roll then. All right. Green man. Assemble the table. Yeah. Assemble. Yeah. Like release the Kraken. All right guys. So we're gonna, we're gonna do a little Hormozy Hotline because honestly it was like you guys liked it and it's like one of the few things that I really enjoy. Hanging out with me? Hanging out with Layla. Yes.

Thank you, sirs. All right.

Okay. This is fun. You want some paper? Do I want some paper? Should we get paper? Oh yeah, we get some paper. Let's get some paper going. All right. You guys are awesome, by the way. I appreciate you. Like we couldn't do, like I didn't say this yesterday. No, I did say this yesterday, but some of you guys who weren't there, I'll just tell you guys right now. A little bit more. I read you a little bit of that letter, but I'll tell you some more behind that. So when I was looking at launching this book, I looked at what the records for nonfiction were. And what was crazy is that like 9 out of the top 10, it might've be 10 out of the top 10, were all politicians. And I was like, we are the ones who spend, we're the ones who get taxed. We're the ones who fund all of the media that funds all these politicians. And I was like, and they're the ones who, who have all the records for nonfiction. I was like, that feels bad. And I thought one of us should own that, right? As an entrepreneur, like one of the entrepreneurs should own that. And so, you know, that was one of the big catalysts for organizing this whole thing and doing multiple years of work to put this together. So without further ado. Hormozy Hotline.

Hermosi Hotline is now open for business. All right. And we will put the phone facing down so we do not show your phone numbers. All right. Got Corey Reed. His business is Altair Capital Group. It's lending. Okay. Revenue is $3 million. Profit is $1.9 million.

We're going to give Corey a call. All right, Corey, let's rock and roll. Hello? Hey, Corey, what's up, man? Hey, what's going on? What's revenue? What's the problem?

How can we help?

So, uh, problem that I would—

would you say revenue was $3 million? $3 million. Okay. Yeah. So problem is in our business, uh, sometimes, or actually a lot of the time, there might not be anything that we could sell them necessarily today. We, we work in private lending for investment property. And so these people oftentimes they are highly qualified. They're doing deals, they've done deals. Maybe they just don't have a property that they need financing for, like when that initial call happens. And so it makes that initial framework of that call difficult for us and turns the business into like a highly nurtured driven business in terms of staying relevant so that at the right time. But my question is like specifically like kind of like developing that closing framework, like at least to be able to have like a solid framework for that initial call so that we can have the best chance, you know, moving forward in case there's not something that we can deliver on for them on that initial call.

So I think big picture, you need a reason why to move forward reports a day to create some sort of activation point within the relationship, right? Exactly right. So I'll tell you something. So I'm actually a member of a platform that does, uh, M&A for like, uh, $1 million to $100 million checks. And one of the things that that platform did that worked, I mean, pretty good for me was it was just $10 grand a year and they basically just pre-qualify and vet all my stuff so that they can, they can, um, fund me way faster. And so by doing that, they could basically transition me from being a prospect to a customer. And then whenever I reach out, they are the first people I'm thinking about because I already have like basically a $10,000 a year subscription. Right. So the question is, what other things would someone be willing to subscribe to that would add value to them? Now, obviously for them, it's going to be the likelihood of getting completed, the speed of the lending. And so it's like, can we do more due diligence? Can we do like How much of this can we take up so that we can provide more value to them? Because fundamentally, if you think about value from the value equation, right, you've got how can I make it risk-free, how can I make it fast, how can I make it easy? So those are your vectors for value creation. And so we want to do that as the core elements of the offer that we get them to say yes to today if we're trying to transact in some way to activate them. Now maybe activation for you guys might be like, you might find out it's just meeting them in person. Right? So like if it's a cash flow issue, then we'd want to have some sort of transaction. If it's not a cash flow thing and you just need to have some sort of higher investment, for some of these guys just meeting them in person might be more meaningful than, than paying $10,000, right?

They're actually taking the time. Yeah, I mean essentially all we've been doing in that call is essentially like gathering data, asking questions, and then delivering information about us and then effectively from there trying to kind of stay top of mind in, in outside communications so that when they have an investment property that they are looking to acquire, you know, we can then like step in and be the financing arm for them on that. But it just, it just can become difficult, I guess, especially if we're not saying or doing the right things in that sort of opening.

Appointment where we're introducing ourselves to them and vice versa. So are you opposed to doing the model where you essentially have people pay to get pre-qualified and already have done diligence on their company?

No, but it's, uh, it's, it's unconventional in the sense that like, uh, well, conventional is that you're having the problems that you're having right now, right?

No, no, I, I don't mean like if your strategy is unconventional. I just mean like in terms of our like lending process, in the sense that, uh, I guess like in a, a conventional loan scenario, like where if you were going to buy like a personal house, you could pre-qualify.

Sure. Uh, financially creditworthy. Sure. And then, right, and you have the— it's deal by deal.

Yeah, I got it. Yeah, for us it's very much asset-based. So as much as we would want to be able to pre-qualify like the person individually individually, if they come to us with a deal that's not financeable, then, you know, we're kind of stuck in the mud there.

Is there any way that you could give them essentially like an estimate on their pre-qualification based on the kind of asset they're going to bring to you?

Yeah, absolutely. I mean, we get very like granular in terms of like the types of assets that we're willing to finance and, you know, all of the specifics with regard to that.

Yeah, we, we can definitely get pretty granular on that.

I mean, yeah, I would do that. Well, part of the things that I'll say this, man, is that like it may be a feature, not a bug, which sometimes happens within businesses, right? Like trying to like, so I'll say this and this goes for anyone. There's a lot of times where you spend inordinate amounts of mental effort trying to solve a problem that is unsolvable. Like, so I'll give you an example. So if I were to cater to people who want to start a business and I had a subscription software, right? I should expect that I'm never gonna get to 100% retention. Why? It's structural. It's a feature, not a bug because there's just so many people who are entrepreneurs or people who are interested in business but don't have the commitment, don't have the consistency, haven't really gotten going yet that it would be ridiculous. Like that's about them, not about the product, right? And so Shopify doesn't beat itself up because they only keep 60% of customers every year. They just know that a certain percent will eventually succeed, and that's where they actually make their money, right? And so to the same degree, there are structural things within the business that you're in, which is that you have to base your— you have to base your lending on the underlying asset, right? And so if I'm thinking like— I'll say this. I think the original question that you started the conversation with might have been the wrong question for you to actually scale, because it's unlikely that that's even the limitation of the business. Because fundamentally right now we need to get more people in front of you. And then is the truth, like, do you have cash flow issues right now? Are you like struggling to pay bills? No, not at all. Okay, so then there's basically, there's no advantage to you converting, increasing the cash conversion cycle right now. It doesn't matter. So what really needs to happen, which is completely outside of the original question frame, is how do we increase the promotional activities that get people to find out about who you are so you can do more deals? And is there some sort of retention mechanism, which I would cover in the delivery systems that we talk about an LTV of how can we put this in on a consistent basis to reactivate and reengage people on a more— on a cadence. Got it. Right. Because that's where the two levers are going to be in the business that are also going to allow you to scale more so than this, what I would just consider an inconvenience or fact of life for the business.

Right. Right. I mean, it's kind of the same with like, you know, we talked yesterday about when Alex Alex, you know, quote interviewed me for the money model for acquisition.com. It's like, I'm not gonna say like, you know what, I really wish that I didn't have to spend so much time and effort to get someone to want to be a portfolio company. It's like, okay, actually, how can we just get paid more for that time and effort? And how can we make it easier? I think it's the same with this situation, which is you're not trying to get rid of it, you're just trying to make it more ROI positive for you. But like what Alex said, which is like, but is that the constraint of the business? And if it's not, then it's like, would you get a higher return just getting more customers?

Yeah. Right, right. Yeah, I guess I was just viewing it from like a, like a KPI standpoint. It like seemed like it would be like on the lower end in terms of like our ability to just like convert these leads into paying customers. And so I guess that was the only reason why I was trying to address it was that I felt like it was a bottleneck in that sense.

But maybe it's not. No, I don't think so, man. Well, maybe that was the most valuable I can do is just reallocate your resources to the thing that's going to get you the highest return.

This isn't the thing that's going to have the highest return. Yeah, it's also like we've talked to a lot of businesses in lending, like this is fairly—

like it's normal, it's just what it is. That's not the thing you need though. You need more, you need more deal flow, right? Right, of course.

Yeah, heard.

All right, appreciate you, man.

Yeah, thank you guys, appreciate you. You bet.

Donate some books. Trust me, I am. Oh, thank you, man. I appreciate that. And thank you on behalf of the other 200 entrepreneurs, uh, that are getting those books.

So thank Thank you. Absolutely.

It'll be a lot more than 200, man. Oh, okay.

We'll rock and roll, man. Thank you so much.

Thank you, brother. Appreciate you guys.

Appreciate you.

All right, we've got Timothy Shucker. All right. Business is advanced agent marketing agency. All right.

Revenue $4.8 million.

Profit 25% profit margin. So $4.8 top line, 25% margins, marketing agency. All right.

All right, Timmy.

Oops. Oh, shit.

What happened?

There we go.

Cover it.

Hey, Tim, can you hear us? Loud and clear. How's it going? What's up? Not much. Just watching the livestream. All right, so 4.8 top line, 1.2 million bottom line. What's the issue?

Where do you want to go? What's the problem?

Yeah.

So the short-term goal is getting to a million a month. Okay, so we're pressing the foot on the gas in terms of scale. Okay, um, we're at a similar revenue level. I was watching the stream yesterday, you talked about, uh, at gym launch before you guys added in the backend and the continuity. Yeah, that you guys are around the same level as we are. And so like our backend and our continuity, I feel like could use some work. Yeah, but really just want to kind of get an idea of what the highest leverage move moves are for us in terms of where we are to— I mean, basically we're talking about tripling. Yeah.

While also keeping the profit margin at a solid level. All right. You want to—

you want to—

you want to—

what's your price and who do you sell to? Yeah, so we sell to insurance agents. Uh, it's like a $15,000 offer. $15K for 3 CPAs. Okay. And it's basically, it's like a marketing package.

So essentially we help them brand themselves so that they're viewed as an expert.

Okay, heard. Wait, so it's, it's not just, it's a branding package, not running paid ads?

It's a combo, right? So like basically we put them in the ad and then we put them in like a video where by the time they go through the whole process, it's like they're seeing the agent's face over and over versus just like buying leads and then cold calling people.

So are you putting content on social media for them or are you just doing like, um, campaigns and retargeting campaigns?

And what is it?

Just, it's, yeah, it's mainly paid ads. Like, it's the posting on social is not part of the service delivery. It could be, but to be honest, like most of them are not gonna do it.

So do you say that you, like, I like, this is, this is just us, us girls talking. Um, do you tell them that you're building them a brand, but you really just like run ads for them and generate leads?

Uh, well, the whole idea is we call it the personal brand funnel. So they are building a brand because they're the face of it, but it's not like we're like posting and building like an Instagram or anything.

So, so you're basically just getting them in ads and then running ads, but they're in there.

I have a question. Do you know what percentage of payments fail and what percentage of customers pay in full the $15K over 3 months?

Um, I mean, we've been running the $15K offer since April. Our payment completion rate on the $15K is pretty solid.

Okay, so what is the exact metrics?

I don't, I don't know. What's, what's CAC?

What's CAC?

Uh, the CAC is like $3,500. What's LTV fully loaded? Um, to be honest, I, uh, I don't have like those numbers right in front of me.

So what percent, well, like you wanted to get to? How many customers do you get per month and how many customers do you have active right now?

We get about 50 a month.

It's scaling up currently, but currently in our group we have over 250 people. Okay, so do you know what churn is?

So after the $15K, what do they pay for? So that's kind of like, that's kind of what we're trying to create and structure Okay. Basically what we've been doing now is my business partner is just jumping on back in sales and trying to re-enroll people. But the idea would basically be to like help them scale their agency, help them scale their brokerage. Yeah. And then just, you know, ideally a $5K per month retainer would be what we would shoot for. But yeah, we've had a couple of people take that. Honestly, like the take rate on that has not been as high as we would like.

Heard. Let me just— let me give you some— let me give you some nugs. All right, so thing one, if you're trying to sell them on the back end, you're too late. You want to get the renewal before the end of the third month. So you want to be looking to get the renewal at like end of month one, halfway through month two. You want to be, you want to have them still in cycle, not like this is now a new purchasing decision. So it's more like let's keep the party going, not like now do you want to take the next step? All right, to be clear, that's number one from a timing perspective. Number two, I think you need to have a better offer. For the backend. And so what I would do is like, maybe it's a— so they bought 3 and you say, hey, if you basically— let's get you— let's roll this forward for another 3 and we'll roll your last month into the next month. So basically it's like you buy 2, get 1 on the back. So then it's $10,000 for 3 months as a continuity. And the main reason I can take that $5,000 off is because the setup that we did up front we don't have to do it again. So I'm willing to do that, right? Because the thing that you're actually looking for— I'm just telling you right now— so if you're selling 50 deals a month, if you want to get to $1 million a month, you need LTV to be $20K. And right now you're close, which means that I'm gonna guess that your conversion on the back—

I mean, you already said it— is pretty bad, right?

I mean, honestly, up until very recently we had the CSMs trying to do it, and they just weren't— right, they're not sales. No, hurt. Yeah, I get you. Yeah, also the other piece is like an interesting option here is that you can just like, there's, there's two that come straight to mind for me. One is that you just sell the 15 for 3 and then you sell them again, you know, 6 weeks later.