It Is Always Difficult
25 Sept 2025 · 1 min
0:34
In this brief monologue, Shanli Liu, CPA, CTP, argues that no business is free of difficulty and that every venture faces challenges when scaling. She emphasizes that all businesses are theoretically scalable, but the effort required varies based on the specific problems that must be solved. Liu explains that choosing a scaling path inevitably trades one set of problems for another, often equally hard, and that entrepreneurs may feel less equipped to handle unfamiliar challenges. The core message is that seeking a problem‑free business is unrealistic; success comes from recognizing and navigating the inevitable trade‑offs.
