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"I've Tapped My Market"

Name: "I've Tapped My Market"
Uploaded: 2025-08-07T01:00:12+00:00
Duration: 29 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief monologue, the speaker recounts a conversation with a salesperson who claims to have "tapped" the chiropractor market by spending $40,000 a…

7 Aug 2025 · 0 min

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In this brief monologue, the speaker recounts a conversation with a salesperson who claims to have "tapped" the chiropractor market by spending $40,000 a month on Facebook ads and generating $2 million in annual revenue. The speaker challenges this claim, questioning whether such ad spend truly captures a $10 billion industry. He highlights the abundance of competing agencies—potentially hundreds to thousands—still acquiring customers daily, and suggests the salesperson’s failure stems from not employing the advertising tactics that successful competitors use.

A guy got on, he said, hey, I think I've tapped my market. Well, what are you doing in sales? He's like, well, I'm doing $2 million a year. And what industry you go after? He said chiropractors. I said, okay, you think that the $40,000 a month that you spend on Facebook ads has tapped the $10 billion industry of chiropractors? Well, you say it like that, not really. How many other chiropractor agencies are there? 100? 500? 1,000? And all of them still get customers every day. So why can't I go get all of the customers that all those people are getting? Why not? Because we're not doing the things that those people are doing to advertise to get them.