Just Double The Business
In this brief spoken anecdote, the speaker recounts meeting a business owner who runs 78 separate ventures that collectively generate eight‑figure annual revenue. The speaker asks the owner to identify the single venture that he considers his "baby"—the one with the highest growth potential. When the owner confirms he knows which one it is, the speaker suggests a thought experiment: imagine a magic wand that eliminates the other 77 businesses, allowing the owner to concentrate all effort on the chosen venture. The owner responds that, under those conditions, he could easily double the business’s revenue, even in his sleep. The speaker then challenges the owner to actually make that choice and focus, implying that the same result could be achieved without any magic wand simply by prioritizing the high‑potential venture and shedding the rest.
