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Just Get To The Point

Name: Just Get To The Point
Uploaded: 2024-09-11T01:30:09+00:00
Duration: 45 s
Channel: Shanli Liu, CPA, CTP
Description: In this short monologue, the speaker urges content creators and educators to prioritize getting to the core message immediately, emphasizing "value per…

11 Sept 2024 · 1 min

Watch on YouTube

0:45

In this short monologue, the speaker urges content creators and educators to prioritize getting to the core message immediately, emphasizing "value per second" over total duration. They argue that long introductions waste viewers and that any topic can be conveyed succinctly—if a 45‑minute video can be reduced to five minutes, it’s preferable. The speaker recommends distilling material to the fewest possible words, using tools like Hemingway to assess readability, and aiming for a third‑grade reading level. Simplifying language makes content more accessible, reduces mental effort for the audience, and ultimately broadens reach and enjoyment, even among high‑level viewers.

Chapters

It's all about the first moments. And so some of you do have amazing videos that you spent a really long time on, but it took you 45 seconds to get to the point of the video and you lost everybody. You don't want to make a 45-minute video if you can say it in 5. It's about value per second, not seconds of value. And that, by the way, goes for everybody who's in education. It's about how can I distill this in as few words as humanly possible? And if you've never done this before, take your words, put them into Hemingway or any, any writing app. That gives you a grade level. Keep beating it up until you get it to 3rd grade and then look at what the language looks like. If you start speaking in that way, people will understand you better. If you make it simpler for people to understand, more people will, and the people at the top will simply enjoy it more because it requires less mental effort for them to consume it.