Your reputation lives in free content. Since 99.9% of people never pay you, their opinion of what you give away shapes whether anyone buys. Make free stuff so good that non-customers become your best word-of-mouth.
The market judges you on your free stuff, not your paid stuff. 99.9% of the people who see your stuff are never going to buy from you, but they will have an opinion about you and their opinion will impact the people who will ultimately or not buy as a result of it, which is why you need to make the free things so good that they're like, man, I mean, I've never bought anything from him, but everything I've gotten is awesome. And so your reputation continues to get stronger and stronger and stronger, and so much so that you can overpower any naysayers that come up in community because you overdeliver by such a high degree.
