My Favorite Service Business To Start
In this monologue, Shanli Liu, CPA, CTP, advocates for starting "tiny tool" service businesses—small, equipment‑centric ventures such as power washing, lawn mowing, gutter cleaning, window work, and painting. She argues that because the service is essentially just the provider’s time plus a modest machine, customers perceive high value and are willing to pay premium rates (e.g., $500 for a 30‑minute job) since they avoid purchasing the equipment themselves. Liu emphasizes that acquiring customers is straightforward: a simple door‑to‑door pitch offering a specific service can generate leads with minimal sales expertise. The overall message is that these low‑cost, high‑margin, easy‑to‑sell services make an ideal first entry into entrepreneurship.
