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My Favourite Business Tactic For The Holidays

Name: My Favourite Business Tactic For The Holidays
Uploaded: 2024-11-20T15:00:02+00:00
Duration: 26 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief video, Shanli Liu, CPA, CTP, shares a holiday cash‑generation strategy for entrepreneurs. She advises taking the existing product or…

20 Nov 2024 · 0 min

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0:26

In this brief video, Shanli Liu, CPA, CTP, shares a holiday cash‑generation strategy for entrepreneurs. She advises taking the existing product or service and creating an ultra‑premium, highly personalized version that is deliberately unscalable and priced 10‑20 times higher. Examples include offering in‑person pick‑ups, movie outings, multi‑day retreats, or a year‑long bespoke service delivered via the entrepreneur’s personal phone. By selling just a few of these high‑ticket experiences, a business can potentially double its monthly revenue for the holiday period and retain most of the additional profit.

If your business needs to make quick cash during the holidays, this is my favorite way to do it. Take whatever you sell and make a 10 times better version. Think you driving to a customer's house, picking them up, taking to the movies, flying out for a retreat for multiple days, doing a year of personalized level of service with your cell phone. Something entirely unscalable on something that's 10 to 20 times more expensive. When you do that, you can double your monthly revenue for the month and pocket almost all of that extra cash for yourself.