A founder invested every dollar into short courses on ads, landing pages, and sales pitches instead of saving money. He lost everything twice but rebuilt both times using the skills he'd learned, arguing that knowledge delivers higher returns than cash because no one can take it away.
I spent every dollar I made, including my savings, until I had $1 million in my bank account. That was me buying, you know, courses on how to set calls and how to run ads and how to build landing pages and how to build sales pitches. Every single one of these things, I just grabbed these tiny little skills from these people who were supposed experts. And I didn't learn everything from any one person. You just pick and grab, use the stuff that's good, toss the rest. That consistent reinvestment in education has been the highest return investment I've had, because even if I had nothing tomorrow, which I've had 2 times in my life, I've lost at all, I've been able to get it back because no government, no divorce, no robber can ever take the skills that you have.
