Never Discount To Close
16 Sept 2025 · 0 min
0:20
Don't drop your price at the last second to close a deal. Test pricing deliberately before negotiations start. When someone asks for a discount, say "We can do it for more" instead. It works.
Don't drop your price at the last second to close a deal. Test pricing deliberately before negotiations start. When someone asks for a discount, say "We can do it for more" instead. It works.
Never change price to close a deal. Now, testing price, absolutely, you should test your prices, but that should be done ahead of time, premeditated, saying these next time we're going to try this out and see what happens. Not, oh, I got to close this guy, so I'm going to lower the price to do it. And so my favorite overcome for, hey, can you guys do it for less, is we can do it for more. As silly as that sounds, that has never not worked for me.
