Shanli Liu, a CPA, explains why scaling feels broken: you need to hire engineers first, then a manager to oversee them, then a sales specialist to replace yourself. These steps are normal, not signs of failure.
Things you're dealing with are normal business problems. I'd say the biggest thing is just changing the expectation that there's something wrong. I think you focus on demand and you just keep doing that. And then like you'll have to throttle demand for a second so you can hire the next guy. And then once you have 5-ish guys, you pull somebody in who can manage them and then you keep selling and selling, selling. And then eventually you need to sell more in order to fulfill the 10 guys you have now. So then you bring a sales guy in and then you teach him everything you know. Then he takes 80 hours a week off of you and then he's hired a second one. So this is normal. Yeah, man, it's normal. It's not a bad thing, though.