One Of My Favourite Business Models
In this brief monologue, the speaker outlines a business model that centers on dramatically accelerating the delivery of customer outcomes compared to industry norms. The core idea is to take a process that typically takes around 100 days to achieve a win for a customer and compress it to 7 days, 3 days, or even 24 hours. By doing so, the provider creates substantially higher perceived value, even when the underlying deliverable remains the same. The speaker illustrates the concept with a marketing agency example: whereas a conventional agency might need 60 days to set up ads and start generating leads, an ultra‑fast version would have leads flowing immediately after the sales call ends. The contrast underscores how speed can multiply value, positioning the model as a way to replicate existing services but execute them far more quickly.
