Phrases to AVOID to sound more assertive

In this concise instructional video, Shanli Liu, CPA, CTP, outlines three common phrases that undermine assertiveness and provides stronger alternatives. The first phrase, "I hate to bother you, but...," pre‑labels the speaker as a bother and should be replaced with a neutral request such as "When you get a few moments, I'd like to grab your attention." The second habit, ending statements with "Does that make sense?" implies doubt; a better approach is to invite feedback directly, e.g., "Do you have any questions? Do you have any thoughts?" The third discouraged expression, "I don't want to" or "I don't like to," can be reframed as a preference statement like "I prefer that you didn't," which signals a personal standard rather than a negative. The video emphasizes that these adjustments help the speaker project confidence, respect the listener’s time, and maintain a clear, assertive tone.










