Learn to build a customer avatar using five key frames: age, gender, profession, problems, and interests. Combine at least three to get specific, like 35-year-old male accountants bored at work or 45-year-old women stuck in their careers.
5 kind of frames that I think through to narrow down my avatar. I've got the age, gender, profession, got their problems or their pains, and then we've got their interests or passions. And so what we do is you want to pick 3. So if I'm looking for 35-year-old men, it's not narrow enough, right? Or if I just said 35-year-old, it's not narrow enough. So 35-year-old male accountants who are bored at their jobs. Great. Well, that's a pretty clear avatar. Now I can get even narrower by adding more, but you have to have at least 3. So think about it this way from a visual perspective. If you could fill a room with just a certain type of person that you get excited to go in there and help them, what does that room of people look like? What are they interested in? What are the problems they're suffering from? What's their job? Now you could do the same thing and not have the profession. So if I said 45-year-old women who are struggling to move up in the workplace, okay, that's at least 3. So you just want to get narrow enough that they know you're talking to them.
