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Put The Good Thing Last

Name: Put The Good Thing Last
Uploaded: 2026-01-21T18:33:53+00:00
Duration: 30 s
Channel: Shanli Liu, CPA, CTP
Description: In this short talk, the speaker introduces a persuasion tactic called a "damaging admission." The method involves presenting a series of negative…

21 Jan 2026 · 1 min

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In this short talk, the speaker introduces a persuasion tactic called a "damaging admission." The method involves presenting a series of negative statements or admissions first—such as acknowledging lack of expertise or experience—and then concluding with the most compelling, positive claim. The speaker argues that the more truthful negatives you state before the "but," the more credible the final positive statement becomes, making it more persuasive to the audience.

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This is something called a damaging admission. You go negative, negative, but positive. It'd be like, listen, I'm not the best guy and I've actually not been doing this that long, but I'm going to try harder than anyone else because I had nothing else going for me. The more truths that you can put prior to but, the higher the likelihood they will believe the thing that comes after the but. And so the most believable statement, the thing that you want to have the most persuasive power, you put at the very end after saying as many negatives as you can beforehand.