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Ranking The Saquon Barkley Super Bowl Ad

Name: Ranking The Saquon Barkley Super Bowl Ad
Uploaded: 2025-02-20T02:30:18+00:00
Duration: 13 s
Channel: Shanli Liu, CPA, CTP
Description: In this YouTube segment, two commentators dissect a 15‑second Super Bowl spot featuring NFL star Saquon Barkley promoting Ramp.com. They identify the…

20 Feb 2025 · 0 min

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0:13

In this YouTube segment, two commentators dissect a 15‑second Super Bowl spot featuring NFL star Saquon Barkley promoting Ramp.com. They identify the ad’s opening line—“Should we pull Saquon off the field right now to submit his expenses?”—as a question‑based hook that leverages Barkley’s football persona to create immediate relevance for a sports‑watching audience. The speakers discuss how the hook is contextual, targeting viewers who are tuned into football, and they speculate on the production budget, estimating the spot cost between $4‑5 million versus a typical $8‑million Super Bowl slot. Throughout, they evaluate the effectiveness of the hook, the alignment of the celebrity endorsement with the product, and hint at potential improvements, ultimately assigning a high grade to the ad.

Hey, should we pull Saquon off the field right now to submit his expenses? You better not say yes. Switch your business to ramp.com.
This was a short ad, obviously. What is this, 15 seconds? So they probably spent $4 or $5 million for this ad instead of the full $8 for $30. I think the hook was contextual to the audience that was watching, which was a football player, right? And so that made sense. Question-based hook around pain.
Hey, should we pull Saquon off the field right now to submit his expenses?
Fundamentals. And I'm a big fan of this, and I think not a lot of business owners do this, but it's demonstration, right? They're modeling the product getting used and explaining. Literally, think of it like this. They start with a pain-based hook of what it's like to not have the product, and then they just immediately solve it with having the product, the demonstration. I mean, if you're talking about 15 seconds to get a point across, I think it was a pretty effective ad. I probably would've done more with the end screen personally, and I probably would've said switch your business to rather than have it just be audio. Main reason is a lot of people are, you know, watching TV from afar. They don't have, you know, subtitles on. So I tend to be over-indexed on text personally, but that's just my own opinion. I would put that as an A. I think it was a good ad.