Rule Of 100
25 Mar 2025 · 0 min
0:16
In this concise segment, Shanli Liu, CPA, CTP, introduces the "Rule of 100" as a practical framework for entrepreneurs seeking their first customers. The rule proposes three interchangeable daily actions—making 100 outreach attempts, spending $100 on advertising, or creating and posting 100 minutes of content—and committing to one of these actions consistently for 100 consecutive days. Liu asserts that anyone who fully follows the rule will secure at least one customer, noting that in his experience no one has completed the 100‑day cycle without gaining a customer.
