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Sell It Or Give It Away?

Name: Sell It Or Give It Away?
Uploaded: 2025-12-26T19:15:05+00:00
Duration: 29 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief monologue, Shanli Liu, CPA, CTP explains a simple pricing framework: if a product or service can be delivered at scale (e.g., books…

26 Dec 2025 · 0 min

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In this brief monologue, Shanli Liu, CPA, CTP explains a simple pricing framework: if a product or service can be delivered at scale (e.g., books, courses, events), it can be offered for free; if it requires individualized, non‑scalable effort (e.g., personal advising, portfolio work), it must carry a price tag. She presents this as a litmus test for deciding what to give away versus what to charge, illustrating the rule with her own free content and paid advisory work.

Anything that scales, it's like, great, I'll give it away for free. If it doesn't scale, then I'm not. People come here every week. You know, we have 100 people who come in and my advisors who actually work my portfolio go and help them. That doesn't scale. So you got to pay for that. But if you want, all my books are free. All my courses are free. Everything's free. My events are free. Everything's free. Mirroring that, like if it scales, it's free. If it doesn't scale, you have a price tag. It's a good, uh, litmus test for what you give versus what you charge for.