Shanli Liu, CPA, CTPFreedomfolio · I help 7 to 8 figure service business owners and ecommerce sellers keep 10K to 75K of profit- without IRS headaches | CPA. Virtual CFO. Tax Resolution Pro | $5MM+client tax savings | Book a free 15 min strategy call

Sell to Their Spouse Too (Sales Hack)

Name: Sell to Their Spouse Too (Sales Hack)
Uploaded: 2024-08-06T15:00:55+00:00
Duration: 53 s
Channel: Shanli Liu, CPA, CTP
Description: In this sales coaching monologue, the speaker presents a tactic for increasing program enrollment by involving a customer's spouse. The method involves…

6 Aug 2024 · 1 min

Watch on YouTube

0:53

In this sales coaching monologue, the speaker presents a tactic for increasing program enrollment by involving a customer's spouse. The method involves asking prospective clients whether their husband or wife supports the purchase and framing the offering as a "spouse program" that yields better results. The speaker recommends citing a statistic—people who participate with their spouse are three times more successful—to provide social proof. The script advises against using the word "mandatory" and instead positions attendance as essential unless there is an extreme excuse (e.g., a medical emergency). The overall goal is to proactively address objections, create urgency, and boost conversion rates by leveraging spousal support and persuasive language.

Chapters

So this is a good one. So if you have a service that a spouse can do with them, so that could be like wine and paint night, that could be, like I said, weight loss, that could be therapy, that could be anything that somebody could do, you ask them. So basically it proacts the obstacle. So you get to be aggressive on it and say, hey, does your husband support you in this? Hey, do you think this would help your husband out and/or your wife out? And by doing that, you say, hey, we have an amazing spouse program and we've actually seen that people who do it with their spouse, and this is the key part of it, is you want to have some sort of stat that's associated with it. It shows that, oh, people who do it with their spouse are 3 times more successful. And by doing that, then it's like, well, you want to be more successful. And so I would strongly— like, I don't use the word mandatory, and I would even say this in the scripting, I never say the word mandatory. But unless your spouse has a reason, like their foot fell off or they're, you know, about to go to the hospital or they're crazy, unless it's one of those reasons, they should come with you.