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Selling B2C VS B2B

Name: Selling B2C VS B2B
Uploaded: 2024-10-09T01:30:27+00:00
Duration: 43 s
Channel: Shanli Liu, CPA, CTP
Description: In this explanatory segment, the speaker contrasts B2C and B2B sales cycles. B2C sales are typically impulse-driven, with average ticket sizes under…

9 Oct 2024 · 1 min

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0:43

In this explanatory segment, the speaker contrasts B2C and B2B sales cycles. B2C sales are typically impulse-driven, with average ticket sizes under $600, allowing a sale to be completed in a single transaction. Marketers rely on direct ads that lead straight to phone calls or in‑person appointments, requiring minimal branding, especially for local services. In contrast, B2B sales demand multiple interactions and engagement with many stakeholders within a company. The larger the enterprise, the more contacts and calls are needed, extending the sales cycle but resulting in larger, stickier contracts and higher customer retention.

Chapters

It actually differs a lot with sales cycle. With B2C, you can usually sell on first transaction. Average ticket size is usually under $600. Those are the types of purchases people can make on an impulse in the moment. And so it's gonna be a lot of salesmanship and a lot of sweat. And so whether that's you're running ads straight to phone call or ads straight to in-person appointment, those are things that you can do pretty much like one and done. Very little branding is required in order to get somebody, especially on a local level if you're selling like a local service. If you're going B2B, it takes more interactions with them And the goal with a B2B sales process is you want to talk to as many stakeholders as possible in the company because that increases the likelihood that you're going to get them to buy. And so the bigger the enterprise, the more stakeholders you have to talk to, the more calls it's going to take, the longer it will take, but the stickier the customer and the bigger the contract in general.