Instead of attacking rivals directly, build your business so large and dominant that competitors become irrelevant. The strategy: grow so big your shadow blocks out the sun, making others look small by comparison.
Instead of trying to beat your competition, shrink your competition. What you want to do is overwhelm the marketplace so that you drown them out. You want to be so loud that no one else can hear them. You shrink them into irrelevance by comparison. There's two ways that you can become the tallest building. You can knock everyone else down or you grow so that they become smaller in comparison to you. And so everyone sees their little building and thinks, oh no, I should knock all my competitors down, when in reality all you need to do is build the biggest absolute building there. And the thing is, is that you're going to block out the sun. And your shadow will be so big that no one can even see these people.
