Content works when it speaks to what your specific audience actually cares about. Track paired metrics like speed and quality, not vanity numbers. A high CPM on views signals you've found high-value business owners, the right time to scale.
If you make more content about the stuff that your particular customer likes, they will like you. And if you make it about stuff that they don't like or care about, they won't like or care about you, period. Don't fall into the trap of the vanity metrics. And like, it's hard because you wanna see that. Now, the way that we controlled this is I like having paired metrics with any business. It's like you have speed and you've got quality. So once you know that you're getting the right people, then you jam the views by all means, but you just have some sort of metrics. So for us, it's like we wanna make sure that our CPMs on our views are really high 'cause I know business owners are very expensive. So it's like, okay, if they're really high, then I'm getting the right eyeballs. If that's true, then I absolutely would love more subscribers that are business owners, but that has to be true first.
