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In this brief coaching video, the speaker explains how using ownership language—phrases that begin with "my"—can make a speaker sound more confident, persuasive, and in control. The speaker contrasts tentative expressions such as "I think," "I feel like," "I believe," and "I just want to say" with assertive alternatives like "My thoughts are," "My understanding is," "My view is," and "My intention is." By consistently framing statements with "my," the speaker argues that listeners perceive the speaker as taking ownership of their ideas, which enhances credibility and authority. The video concludes with a call to practice these phrasing shifts to sound more sure of oneself.

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