Measuring and reporting key metrics creates a feedback loop that changes behavior. Weighing yourself to lose weight, tracking sales metrics like show rate and close rate, reporting profit to increase profit: visibility of the numbers forces you to adjust.
If you want someone to lose weight, the first step is to get them to measure their weight. You can actually just have someone measure their weight and they will lose weight. If you just have someone report on their profit, they will make more profit. If you just have them report their show rate, schedule rate, close rates, and reinforce that on a regular daily basis where it affects their behavior in a cadence where they can change it, then they will. One of the easiest things that you can do to improve any business is start measuring the stuff that matters. And if you hate looking at the stat, you should look at it twice. I want you to feel the pain so that it causes you to change.
