A data-consulting firm doing $500K annually wants to hit $1.2M but struggles with leads. The fix: stop billing hourly and charge 30% of the savings you deliver instead. Offer five free qualifying calls focused on ROI, then close with a calculator that ties your fee directly to documented results.
We are a data consulting company. Says we do about $500K. I'd like to get to $1.2 million. Our biggest issue is leads, leads, and leads.
How do you charge? Hourly.
Hourly? Yes.
Oh, oh, oh dear me. Let's just get you to $1.2 million and get you no more customers and just change how you bill. How about that? Let me give you a really sexy thing. I want you to give 5 one-on-one calls away for free as the offer. Now there's an asterisk there that it's only for companies that meet your criteria. I think your offer needs to be around the ROI and you need to use something called a calculator close. So if you say, hey, I'm gonna save you $200 grand, I charge 30% of what I save, so it's $60, but that way you're charging for outcomes, not hours. The big step here is that we wanna take those calls to talk about what is going to happen, not how to do what is going to happen. It all works. All you have to do is set the frame at the beginning of this. It's like, hey, to be clear, Are you good with me walk through these 5 calls? At the end of the 5th call, I'll explain kind of how what working with us might look like. In the meantime, I want to just provide you a lot of value.
Yes, yes.
Right, exactly. We're going to describe it, not explain it.
