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The Best Closers Do This

Name: The Best Closers Do This
Uploaded: 2026-01-13T21:00:06+00:00
Duration: 35 s
Channel: Shanli Liu, CPA, CTP
Description: In this concise sales‑training monologue, the presenter explains why top closers achieve the highest close rates: they ask for the sale more frequently…

13 Jan 2026 · 1 min

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In this concise sales‑training monologue, the presenter explains why top closers achieve the highest close rates: they ask for the sale more frequently than anyone else, but only after first acknowledging the prospect’s objections, repeating the prospect’s concerns, and associating the prospect with successful customers. By first asking “What’s your main concern?” and using that insight, a salesperson can make multiple ask attempts without alienating the buyer, dramatically increasing the likelihood of closing the deal.

Chapters

The people who close the highest percentage of sales, what do they do? They ask for the sale more times than anyone else. Now, here's the problem with that. If you ask more times than anyone else the wrong way, you'll get prospects to hate you. And if prospects hate you, they won't buy from you. And so the first thing you do is you acknowledge what they say. You repeat back to them. You say, totally understand you want to think about it. Now associate it. That makes you just like some of the people who make the best decisions and get the best results from our stuff. Let me ask you a question about that. What's your main concern? Rather than try and immediately hit them with whatever your obstacle overcome is going to be, acknowledge, associate before making the next move in the conversation. And you'll close way more deals because you'll be able to ask way more times without pissing people off.