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The Best Sales Line I've Ever Heard

Name: The Best Sales Line I've Ever Heard
Uploaded: 2024-12-04T03:45:00+00:00
Duration: 37 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief anecdote, the speaker recounts a sales encounter while trying on luxury winter jackets with a companion named Layla in a hot Austin…

4 Dec 2024 · 1 min

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In this brief anecdote, the speaker recounts a sales encounter while trying on luxury winter jackets with a companion named Layla in a hot Austin climate. When they expressed that price wasn't the main concern because they wouldn't use the jackets, the salesman responded with a simple, powerful question: “If it were free, would you take it?” This reframed the objection, forcing the buyers to confront the true value of the product versus its cost. The speaker highlights this line as an effective technique for turning “price isn’t an issue” statements into a dialogue about value, suggesting that salespeople can use the free‑offer question to either close the sale or pivot back to price negotiations.

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Here's one of the best sales lines I've ever heard. Layla and I were at the store, some luxury thing for like nice jackets for the winter, and Layla and I were trying on jackets. But the problem is we lived in Austin, it's hot there all the time, and we'd never need a jacket like this. And so we told the salesman, hey, you know, it's not about the money, I just, I don't think we're really going to use it. And this is what he said. He said, if it were free, would you take it? And I just smiled, and he's like, right, well then it's not not about the money. And so then it actually redirected us back to price overcomes, and I thought it was one of the best ways to get back in the saddle in a sale when you hear somebody who says, oh, Price isn't an issue for me, it's something else. Well, just ask them if they would do it for free. And if not, then you can work back into the sale.