Seven-figure entrepreneurs try to fix every problem. Eight-figure ones recognize that some issues are built into their business model. A low-price gym will always have high churn because low prices attract members who leave easily. The difference is knowing what's actually broken versus what's just a trade-off.
Your business is going to be perfect, should be perfect, should have no problem. Does anything in life come without problems? If you look at the difference between 7-figure and 8-figure, 9-figure entrepreneur, it's just what do you consider a problem? You consider things to be problems that are simply not. They're actually just facts of business. People spend all this time trying to fix something that isn't broken. In their mind, it is broken because they don't have the perspective to judge and to understand that it is just something that comes with the job. It comes with the business. Example would be, say you have a gym and it's $10 per month to join, would it be reasonable to say that they would have higher churn because of the low barrier to entry? I would say yes. However, I have seen many people who have gyms that are really cheap to get into, and then they have churn that's maybe like 12 or 15% month over month, and they're like, I just don't know how to fix the churn. I just don't know how to fix the churn. You cannot have lower churn without lower upside. If you believe that these things are problems, then where does most of your time go? Probably trying to solve these things that are just actually not able to be solved. And so they're not even problems, therefore they're not to be solved. They're dichotomies that are to be managed.
