In this brief talk, the speaker observes that many entrepreneurs prioritize constantly launching new initiatives. While early-stage experimentation is natural, later stages often see teams chasing shiny new projects, which can distract staff, cause a sense of whiplash, and ultimately weaken the core business as focus shifts away from the primary product or service.
If you asked 100 entrepreneurs what's the number one thing that you wish you could do, it would probably be more new stuff. And I think that happens at all levels because, you know, in the beginning you're just barely figuring out what's going on. And so you're just trying and seeing what sticks. Later you have more resources, so you think you can do more, but oftentimes you also distract the team. They feel whiplash. And then sometimes the core business starts to falter because everyone's looking at the new shiny toy rather than the main game.
