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The Easiest Upsells

Name: The Easiest Upsells
Uploaded: 2025-08-03T15:01:21+00:00
Duration: 23 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief monologue, Shanli Liu, CPA, CTP, outlines the most straightforward upselling tactics that any business can apply. She emphasizes four core…

3 Aug 2025 · 0 min

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In this brief monologue, Shanli Liu, CPA, CTP, outlines the most straightforward upselling tactics that any business can apply. She emphasizes four core approaches: (1) selling more of the same item (e.g., a second burger), (2) offering complementary products (fries with a Coke), (3) upsizing or supersizing existing items, and (4) presenting a premium version of a product (organic Coke). Liu also highlights the power of simply asking the customer what else would make their experience easier, turning that inquiry into an upsell opportunity. The advice is presented in a conversational, instructional tone, encouraging creativity and customer‑focused thinking.

The easiest upsells in the world is that you can sell more of what you just offered them. You can sell better of what you just offered them. You can also sell new or different, something that's complementary. So you can sell fries with a Coke. You can sell a burger and then add in fries or add in a Coke. And then each of those you can upsize, you can supersize them. That's more. And then if you had a better version of Coke, you say, well, do you want organic Coke? Just get creative and think, what else did this person want? And one of the easiest things to do is just ask them, what else can I do to make this easier for you? And then sell that.