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In this brief monologue, Shanli Liu, CPA, CTP warns that assuming an investment or business opportunity is foolproof—especially when it looks spectacular—reveals a lack of understanding and leads to loss. She emphasizes the necessity of systematically identifying all possible downside outcomes, estimating their probabilities, and then conservatively inflating those risk estimates (e.g., multiplying by three). While optimism is essential for entrepreneurship, failing to recognize how one could lose money is a clear indicator of insufficient knowledge and will almost certainly result in failure.

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