The Easiest Way To Make More In Your Business
9 Mar 2026 · 0 min
0:13
In this brief video, Shanli Liu, CPA, CTP, shares a concise business tip: service providers can increase revenue by selling paid guarantees as an upsell. By adding an extra charge—typically around 10% of the base service price—clients receive a guarantee that the work will meet certain standards. Since the actual cost of honoring the guarantee is often negligible unless a claim is made, the additional fee translates directly into profit. The speaker notes that the markup can be higher than 10% if desired, emphasizing that guarantees need not be free and can be a straightforward profit lever.
