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The Handwritten Card Sales Hack

Name: The Handwritten Card Sales Hack
Uploaded: 2024-07-27T21:00:18+00:00
Duration: 56 s
Channel: Shanli Liu, CPA, CTP
Description: In this video, Shanli Liu, CPA, CTP explains a sales tactic that combines handwritten invitation cards with in‑person or virtual customer events. The…

27 Jul 2024 · 1 min

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In this video, Shanli Liu, CPA, CTP explains a sales tactic that combines handwritten invitation cards with in‑person or virtual customer events. The speaker advises sending a personalized handwritten card to each client, inviting them to a quarterly or semi‑annual event. A crucial element is a postscript (P.S.) that asks the recipient to photograph the card and text it to a friend, allowing that friend to attend as a plus‑one. Optionally, a three‑way text with the host can pre‑identify the guest. This approach consistently generates a high proportion (30‑50%) of attendees who are friends or plus‑ones, turning them into warm leads who are far more likely to engage and purchase after meeting the host in person.

Chapters

A handwritten card strategy. So here's how it works. You pair handwritten cards with in-person events or virtual events, but it works especially well for in-person events. And so if you have a member appreciation event or some sort of workshop or something that you're going to be holding, and so you invite all the customers, and the way you do that is you write a handwritten card thanking them for their patronage and saying, this is your invitation, you're cordially invited to the quarterly or semi-annual, uh, you know, Painters R Us event, whatever. And so you invite them to this event for you to appreciate them. Now you say, "P.S." This is key, "P.S." on the letter. Say, "If you take a picture of this letter and you text it to a friend of yours, they can use that to get into the event and they can have all the food and all the drink they want and they can come with you. And if you want, just so that I know them before they come in the door, just do a 3-way text with me and you can send that invite like you sending it to them." And when we would do this, you'd get 30 to 50% of the room would be people who were friends and plus ones. And by doing that, you can collect a bunch of leads and after they've met you once in person, they're not gonna ghost you on the next thing and so they're really likely to buy.