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The Hard Thing Is The Answer

Name: The Hard Thing Is The Answer
Uploaded: 2025-09-11T20:45:01+00:00
Duration: 39 s
Channel: Shanli Liu, CPA, CTP
Description: In a brief interview, Speaker B identifies a common monetization error among creators: they often launch multiple separate products (or SKUs) for the…

11 Sept 2025 · 1 min

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0:39

In a brief interview, Speaker B identifies a common monetization error among creators: they often launch multiple separate products (or SKUs) for the same audience instead of concentrating on expanding the size of that audience. Using a $1 million‑a‑year, million‑person audience as an example, B argues that the more effective path to higher revenue is to grow the audience from 1 million to 10 million users, even though this is harder and takes longer, rather than adding three or more new product lines.

Chapters

Where do you think today creators are going wrong when they try to monetize their audience? And how could they learn if they're watching this right now?
I think one of the mistakes is trying to do too many businesses. So what happens is they sell something. Let's say they make $1 million a year selling whatever the widget is, and then they think, if I wanna make more money, I need to just add another widget. They end up starting 3, 4, 5, 6 quote different businesses selling to the same audience to make more money rather than simply growing the audience. It's the hard thing, which is usually the right thing. Not always, but like, if you have a million-person audience and you're making a million dollars a year, the answer might not be, let me sell three more SKUs. It might just be, how do I go from 1 million to 10 million? 'Cause that's probably the right answer. It's just harder and it takes longer.