A landing page matters most because it's how you actually capture leads from ads. High-quality creative beats platform choice and hook every time, since great work spreads on its own.
Meet or CTA? Meet. If you can change behavior or change someone's frame of mind, the CTA is almost implied, especially with the paid ad. Meet or landing page? I just want to say meet again, but the actual answer I think is landing page. If you have no way to capture information to contact somebody, there's no way you can contact them. Landing page or platform? If I had to pick between having a platform with lots of traffic and one that had none, then yeah, you need eyeballs in order to make money. Platform or quality of the creative? Quality of the creative, because I think good enough creative can literally get shared everywhere because it's so good, and that'll get you even more than one single platform can. Quality of the creative or hook? Subset, superset. I'll say quality of the creative would include that.
