Your niche isn't a narrow topic, it's you. Joe Rogan combines comedy, fighting, psychedelics, and aliens into one distinctive brand. Pick five interests, create from them, and let that unique mix become your thumbprint.
I heard a piece of content from Gary that I really liked. I'm pissed he said it because it's really good. He said, dude, the niche is you. You're the niche. Like, look at Rogan. Rogan wasn't like, oh, you know, I'm tossing some comedy, I'm tossing some fighting stuff, and then like shrooms, and then aliens, and then politics a little bit. He just fucks with that stuff. And so that's what he talks about. I actually really like philosophy. I like comedy. I like marketing and sales. I like business stuff. And that's what my content's about. How do you recreate that? Get interested in stuff, do things, and then talk about the stuff that you did. And you probably do have a few completely disjointed things that you're into. It's the combo of 5 things in different proportions that then creates the thumbprint that makes the creator unique.
