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The Perfect Price To Make The Most Money

Name: The Perfect Price To Make The Most Money
Uploaded: 2025-06-27T01:30:28+00:00
Duration: 57 s
Channel: Shanli Liu, CPA, CTP
Description: In this short presentation, the speaker explains a simple research technique for determining the optimal price of any product. The method involves asking…

27 Jun 2025 · 1 min

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In this short presentation, the speaker explains a simple research technique for determining the optimal price of any product. The method involves asking customers four specific price‑related questions: (1) the price so low it seems unbelievable, (2) the price so high it would never be considered, (3) the price that feels like a great deal, and (4) the price that is just barely affordable yet still attractive. By collecting responses and plotting them on a graph, the analyst can locate the price point that balances a high price with sufficient sales volume—typically the fourth response—thereby selecting a price based on data rather than guesswork to maximize profit.

Chapters

2 guys ran a research study to figure out how to get the perfect price for any product, and they did it by asking 4 questions. And when getting those answers, they could plot them on a graph to find the perfect spot where you'd have the highest price with the most number of units sold, which is typically where you'll make the most profit. The first question you ask is, at what price would this be so cheap that you wouldn't even believe this would work? And this honestly is where a lot of people who are beginners actually are. They price so low that no one actually thinks they could even deliver on the thing they're promising. The second question you ask is, at what price would this be so high you wouldn't even consider buying buying it. This gives you the upper range for that particular customer. The next question you ask is, at what price would this be a great deal? You believe it would work, but it would be a bargain. And then fourth and last, at what price do you think this would barely be in your range, but you'd end up buying it anyways? And then this one tends to be the price point where you generate the most profit. And then by doing that, you can select a price not by guesswork, but by data that'll make you the most money.