A steak analogy shows why timing kills sales. Offering a prospect what they need when they already feel satisfied won't work. The real skill is catching them when they actually want something.
If I go to a restaurant and I have an amazing steak dinner, and then after I have my steak dinner, the waiter comes and says, do you want to have another steak? Most people would say no. You want to sell at the point of greatest pain, not at the point of greatest value. If I just had a steak, maybe I have a lot of pain in that I don't have dessert yet. They made the right offer at the wrong time.
