Shanli Liu, CPA, CTPFreedomfolio · I help 7 to 8 figure service business owners and ecommerce sellers keep 10K to 75K of profit- without IRS headaches | CPA. Virtual CFO. Tax Resolution Pro | $5MM+client tax savings | Book a free 15 min strategy call

The Rule Of 100

Name: The Rule Of 100
Uploaded: 2025-07-01T20:00:23+00:00
Duration: 39 s
Channel: Shanli Liu, CPA, CTP
Description: In this concise monologue, Shanli Liu introduces the "Rule of 100," a disciplined outreach system for small‑business owners and entrepreneurs. The core…

1 Jul 2025 · 1 min

Watch on YouTube

0:39

In this concise monologue, Shanli Liu introduces the "Rule of 100," a disciplined outreach system for small‑business owners and entrepreneurs. The core prescription is to perform 100 primary prospecting actions—such as emails, calls, or direct messages—every single day for 100 consecutive days. Liu argues that this relentless cadence forces owners to confront the true value of a lead, builds a high‑volume repetition skill set, and creates a transferable process that can be taught to team members. Mastering this habit, she claims, equips a business owner with the most valuable lifelong capability: the ability to generate revenue on demand by simply picking up the phone, ensuring they never have to worry about basic financial survival.

Chapters

I use something called the Rule of 100. You advertise your stuff by doing 100 primary actions every day, 100 days in a row. Are you emailing 100 times a day, period? Yes or no? If you're not doing it, do that first. And you might be like, wow, that's going to take me like 4 hours. Yup. And then you're going to have your workday start. Welcome to owning a small business. You have to know how to do more. And the first baseline that I want everyone to get through is doing 100 a day because you will appreciate, one, the value of a lead, and two, you will develop such a good skill set for from getting that many repetitions in that you'll be able to transfer it and teach it to other people. And knowing how to make it rain as a business owner is probably the single most valuable skill that you can have because for the rest of your life, you will never worry about eating because you can always pick up the phone and make money.