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The Rule Of 100

Name: The Rule Of 100
Uploaded: 2025-09-15T21:51:26+00:00
Duration: 20 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief monologue, the speaker asserts that a lack of visibility means no one knows you exist, so you must increase advertising. They introduce a…

15 Sept 2025 · 0 min

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0:20

In this brief monologue, the speaker asserts that a lack of visibility means no one knows you exist, so you must increase advertising. They introduce a simple "Rule of 100" framework: make 100 outreach attempts each day (cold or warm), spend 100 minutes daily creating and posting organic content, or allocate 100 minutes each day to produce and run paid ads—including research, hook scouting, recording, editing, and budgeting. The speaker emphasizes that you should focus on one of these three activities—outreach, content creation, or paid ads—to boost your presence.

No one knows you exist. And so the answer is you have to advertise more. You either do 100 reachouts a day, cold or warm. You do 100 minutes of making content and post something. And then paid ads is 100 minutes a day of making paid ads. So that's doing the research, looking at other hooks, recording, editing, cutting it, and spending money. You reach out to people, you make content, you run ads. Pick one.