Shanli Liu, CPA, CTPFreedomfolio · I help 7 to 8 figure service business owners and ecommerce sellers keep 10K to 75K of profit- without IRS headaches | CPA. Virtual CFO. Tax Resolution Pro | $5MM+client tax savings | Book a free 15 min strategy call

The Sure Way To Grow Your Business

Name: The Sure Way To Grow Your Business
Uploaded: 2025-11-26T21:01:07+00:00
Duration: 20 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief segment, Shanli Liu, CPA, CTP, argues that business growth hinges on identifying and executing a single, high‑impact action—specifically, a…

26 Nov 2025 · 0 min

Watch on YouTube

0:20

In this brief segment, Shanli Liu, CPA, CTP, argues that business growth hinges on identifying and executing a single, high‑impact action—specifically, a move that could double the company in just ten seconds. She challenges listeners to consider why they would pursue multiple lower‑return activities when one decisive lever could unlock massive growth. Liu then poses a reflective question: ‘If only one thing were true at the end of the year that isn’t true now, what would that be, and how would it transform the business?’ The purpose is to force leaders to prioritize the most powerful lever and allocate resources accordingly.

If you have something that can double the business with one move that takes 10 seconds, why would you do 4? If that's the thing that is holding the business back, then what else could you put your resources towards that would yield a higher return? The answer is nothing. And so I really love to ask this question, which is like, if only one thing were true at the end of the year that's not true right now, what one thing, if it were true, would make the biggest difference in the business?