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There's Always 1 Thing That Will Make You More

Name: There's Always 1 Thing That Will Make You More
Uploaded: 2024-10-16T14:00:58+00:00
Duration: 51 s
Channel: Shanli Liu, CPA, CTP
Description: In this monologue, the speaker recounts acquiring a multi‑location chain (30+ sites) and dedicating four hours to redesign the sales process, claiming it…

16 Oct 2024 · 1 min

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In this monologue, the speaker recounts acquiring a multi‑location chain (30+ sites) and dedicating four hours to redesign the sales process, claiming it will increase customer lifetime value (LTV) fivefold. The speaker argues that the sole focus should be on rolling out this new process and retraining staff across all locations, dismissing any investment in content creation or advertising as unnecessary while the LTV boost is being realized. The talk stresses that if the current sales team can generate a certain volume, there is no logical reason not to scale the team, and any limitations are framed as solvable skill gaps in recruiting, hiring, and training. The speaker also critiques reliance on advertising ROAS, suggesting that poor ad performance indicates deeper issues rather than a viable growth lever. Overall, the message is a decisive, resource‑allocation directive: prioritize the sales process overhaul and staff development as the primary growth engine for the next six months.

Chapters

We bought a company, big chain, it has 30-something locations. So we spent 4 hours redesigning the sales process, 5x LTV. And I was like, all right, roll it out, retrain the entire staff across all the locations. They're like, that's going to take like 6 months. And I was like, yep, we're not going to do anything else. That's it. That's all we're going to do. What about content? What about ads? It was like, why would we care about any of that? Like we, if we 5x LTV with this new sales process, that is all that matters in terms of all the resources we have. Is there anything else that's going to 5x this business in the next 6 months? No. Then go away. Shush. Just do that. And so a lot of you guys have all of these go away, shush ideas that you need to tell yourself, like go away, shush. Like if you have 10 sales guys and those sales guys are doing X volume for you, then tell me why we can't have 100 sales guys. Like explain to me the physics of why we can't have 100 sales guys. Or is it simply that like you don't know how to recruit, hire, and train, which is a skill deficiency and solvable? Or is it that, okay, well, after we spend a certain amount of money on ads, our ROAS stops dropping. Okay, then your ads suck.