You want a six-pack or a thriving business but won't change how you live. That's not how it works. Outcomes have fixed costs, like price tags on shoes. You either pay the effort or you don't get the result.
People want your outcome their way. They want to say, hey, I want to not change the way I'm eating. I want to not change the way I'm living, but I want to have a six-pack and I want to be in shape. I want to continue with my work-life schedule as I currently have, but I want to have hypergrowth. They are trades. They're price tags. When you go to the store, you either want the shoes and you're willing to pay the price or you're not willing to pay the price. That's it. You can't pick the price for the shoes. You pay it or you don't.
