"This Is Really Expensive"
30 Dec 2024 · 0 min
0:20
A sales trick: say "it's really expensive" before naming the price. It sets expectations high enough that buyers feel relief when they hear the actual number, no matter what it is.
A sales trick: say "it's really expensive" before naming the price. It sets expectations high enough that buyers feel relief when they hear the actual number, no matter what it is.
I like prefacing things with, it's really expensive. Literally the moment before we say the price. I like doing that because no matter how rich someone is, expensive always means expensive. So like, so it's expensive and it's like they brace themselves and then you say it. If they imagine a number higher, then they're like, oh, sigh of relief. Yeah, I mean, if they imagine a number that's high but we're still higher, they were braced for it. And so then you don't have these big reactions.
