Shanli Liu, a CPA, explains that how you treat customers right after they buy matters most. A personalized onboarding experience like a welcome call can boost retention by up to 82% and increase lifetime value.
The average customer decides if they're going to stay with your business in the first interaction after a sale. What that means is that how you bring the customer in is how they are going to experience the business. A great onboarding experience can improve retention in your customer by up to 82%. The more personal touch there is, the more you increase the lifetime value. A lot of people put in, at minimum, a phone call. It might even just be one of those phone ringers that goes to a voicemail, but it leaves the new customer a voicemail thanking them for their business, welcoming them to the product, etc., etc.
