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Timelines Are Made Up

Name: Timelines Are Made Up
Uploaded: 2025-10-10T01:01:04+00:00
Duration: 27 s
Channel: Shanli Liu, CPA, CTP
Description: In this monologue, the speaker argues that the pressure to meet aggressive, self‑imposed growth timelines—such as “doubling this year”—is a mental…

10 Oct 2025 · 0 min

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0:27

In this monologue, the speaker argues that the pressure to meet aggressive, self‑imposed growth timelines—such as “doubling this year”—is a mental construct rather than a real necessity. The speaker contends that chasing these imagined deadlines forces businesses to cut corners, leading to poor hiring decisions, inadequate processes, and a cycle of churn. By repeatedly drawing arbitrary “must‑happen” lines in the sand, organizations undermine their long‑term growth potential. The speaker advocates focusing on solid foundations and realistic planning instead of chasing fabricated urgency.

The rush you have is imaginary. It's not real. It's in your head. You've made it up. To get to where, by when, why? Like, we have to double this year. Why? Maybe the fact that you think you have to double this year is the reason you'll never double over the next 5 years because you keep trying to cut corners. You can't build it right. And because you don't build it right, you don't get the right people in on the front end, you don't get the right people in on the back end. You keep churning this up because of arbitrary, arbitrary, completely made up lines that you draw in the sand and say, this must occur.