Use Gifts To Get More Reviews
In this instructional video, Shanli Liu, CPA, CTP outlines a three‑step marketing tactic for businesses to increase 5‑star customer reviews using free gifts. First, give a surprise gift at the moment when the customer feels the greatest satisfaction with the service. Second, have a third party—such as a manager, shift leader, or another staff member—approach the customer and request a review, mentioning that a specific employee (e.g., Jessica) will receive a small bonus if the customer leaves a 5‑star review and names that employee. Third, provide the customer with a direct, easy‑to‑follow link or instructions for where to post the review, minimizing friction. The video emphasizes practical, actionable steps to turn goodwill gifts into higher review volume and better online reputation.
