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Use Social Media to Attract Talent

Name: Use Social Media to Attract Talent
Uploaded: 2022-09-17T00:00:06+00:00
Duration: 21 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief presentation, the speaker advises business owners to treat social media not just as a marketing channel for customers but as a talent…

17 Sept 2022 · 0 min

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0:21

In this brief presentation, the speaker advises business owners to treat social media not just as a marketing channel for customers but as a talent acquisition tool. By openly sharing the company's core beliefs, operational style, and team members on social platforms, owners can attract candidates who align with their culture and are motivated to apply for open positions. The speaker notes that many entrepreneurs overlook this approach, focusing on customer attraction while neglecting the strategic use of social media to draw the ideal workforce.

If you want to use social media as a tool for your business, think about it as a talent acquisition strategy. If you put your beliefs out there, how you run your business, how you do things, what your team looks like, you're going to attract the talent that you want, and they're going to actually come and ask you if they can work for you. And a lot of business owners don't do this. They think maybe they can attract customers, maybe they can make themselves look good, but they don't think, how do I attract the ideal team and the ideal candidate for the jobs I'm trying to fill?