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We Just Do 100X More

Name: We Just Do 100X More
Uploaded: 2025-09-26T00:00:57+00:00
Duration: 38 s
Channel: Shanli Liu, CPA, CTP
Description: In this short talk, the speaker highlights that their organization has produced roughly 35,000 pieces of content, which is about 100 times more than the…

26 Sept 2025 · 1 min

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In this short talk, the speaker highlights that their organization has produced roughly 35,000 pieces of content, which is about 100 times more than the typical $1‑2 million‑revenue business that publishes around 365 pieces per year. They argue that this massive scale translates into roughly 100 × more prospects and revenue, emphasizing that the relationship between content volume and prospect acquisition is surprisingly linear. The speaker stresses that as long as each piece of content meets the right criteria—what they refer to as “checking the boxes”—the increased output will attract the appropriate, high‑quality prospects.

Chapters

You guys want to hear something a little bit mind-blowing? I said earlier that we had 35,000 pieces of content, right? Plenty of times there's tons of $1 million businesses, $2 million businesses, things like that. They put out one piece of content a day and there's nothing wrong with that. That's 365 pieces of content a year. We are just quite literally doing 100 times more. And if you think about the size of acquisition.com in terms of our revenue, right, compared to somebody who's doing $1 or $2 million a year, we get 100 times the prospect. People want to try and outsmart themselves and thinking that they can not do the work that's required, but it's actually far more linear than you would expect. And as long as I'm checking these boxes, like I'm making the right kind of content, then you're going to get the right kind of prospects.