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We Make Our Landing Pages Like This

Name: We Make Our Landing Pages Like This
Uploaded: 2026-02-03T05:00:00+00:00
Duration: 1 min 26 s
Channel: Shanli Liu, CPA, CTP
Description: In this instructional video, the speaker outlines a step‑by‑step framework for building high‑converting landing pages. The core premise is that every…

3 Feb 2026 · 1 min

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1:26

In this instructional video, the speaker outlines a step‑by‑step framework for building high‑converting landing pages. The core premise is that every element must directly boost the opt‑in rate of qualified leads, otherwise it should be removed. The speaker starts with the headline, emphasizing a bold promise and a clarifying sub‑headline that together act like a YouTube title and thumbnail. A hero image must provide visual proof of the promised outcome. The call‑to‑action (CTA) should state exactly what the visitor will receive and how to get it, with no extra fluff. Form fields are kept to the minimum needed for a qualified lead (typically 4‑5); if more are required, they should be split into multi‑step sections. A one‑line description of the lead magnet explains why the visitor should give their email. Below the fold, three bullet points should address the top three objections in descending order of frequency. Social proof is used sparingly and placed only when needed, usually beneath the main content. Visually, the page should be minimalistic to keep attention on the conversion action, with a focus on mobile optimization, fast loading through image compression, and inclusion of required legal copy. The overarching rule is a “razor”: cut any element that does not increase the qualified‑lead opt‑in percentage.

Chapters

Most landing pages suck. Here's how to have them suck less. First, start with the headline. You have to stop the person in their tracks and promise a clear outcome. That's it. Subheadline clarifies that promise. It's basically like in YouTube, you've got your headline and your thumbnail. It's the relationship between those two things. Add context to the headline. The hero image should add proof to the headline and subheadline. So either I'm showing you the thing you're going to get or the outcome that you want to experience visually. The CTA should have what they're going to get and how they're going to get it. Nothing else. For the form, you want to have as little information as required to get a qualified lead, but that that could still be 4 or 5 pieces of information. In my experience, I tend to add more than I used to at the beginning because I used to want to get more opt-ins and now I want more customers. If you have more than 5 fields of information, break it into multiple steps. Optional, you can add a one-line description to a lead magnet. The whole purpose is to answer why should I give my email? It's justification. If you're going to have bullets underneath of the fold, I like 3 bullets and it should be the 3 biggest objections in order of most common to least common. Over time, I used to put a lot of social proof on my landing pages, but if for some reason I needed a more complex thing, I will put social proof underneath. In terms of everything else visually, the point is to keep it blank because we want to direct all the attention towards doing the only thing you have to do. Oftentimes, the more you lengthen the landing page, the lower it will convert. So keep it mobile optimized, keep it fast, compress all the images so it loads quickly. And then last but not least, put all the legal stuff so you don't get in trouble. And fundamentally, the razor you use for everything is if it doesn't increase opt-in percentage of qualified leads, cut it.